In Hurry Up Tomorrow, The Weeknd literally sets himself on fire. More than a dramatic moment in a bleak film, now available for streaming, the act is a symbolic reset.
The Canadian pop star, real name Abel Tesfaye, kills off the hedonistic alter ego that dominated the charts and helped sell nearly 100 million records over the past decade.
It’s not just the climax of a psychological drama and its companion album about an artist hitting a professional and emotional dead end. It’s also the beginning of something new, the first step for Tesfaye towards escaping the creative limits of his own success.
The shift was a long time coming. In 2023, Tesfaye told The Fader he had reached a creative crossroads: “The Weeknd, whatever that is, has been mastered. I’ve overcome every challenge as this persona.”
The turning point reportedly came during a sold-out 2022 show in Los Angeles, when his voice gave out during Can’t Feel My Face. Tesfaye walked off stage and later described the moment as a “mental breakdown”.
That rupture would shape the arc of Hurry Up Tomorrow, both the film and the album. Tesfaye’s farewell echoes a long tradition in pop music, a genre filled with artists jettisoning the very identities that made them successful. Sometimes the farewell is loud and theatrical, other times it’s quiet and gradual. But the impulse is the same: the character outlives its use and the artist moves on.
An early precedent of the high-profile persona kill-off remains David Bowie’s retirement of Ziggy Stardust. Introduced with 1972’s The Rise and Fall of Ziggy Stardust and the Spiders from Mars, the flame-haired, androgynous alien gave Bowie space to embrace glam theatrics and otherworldly sounds like Moonage Daydream and Starman.
More than a typically mercurial gesture, the move now looks prescient. Ziggy had reached a creative cul-de-sac. The arc, of an alien rock star destroyed by fame, had run its course. Bowie would later say the character began to overtake his own personality and continuing would have come at too great a personal cost.
By letting go, Bowie returned to earth with a more grounded, soul-inflected sound, heard on 1975 album Young Americans and his first US number one hit, Fame. It marked another phase in a path built on reinvention, soon giving rise to characters such as the emotionally detached Thin White Duke in 1976.
Tesfaye arrived at a similar moment. He introduced his character as mysterious, brooding and emotionally numb on 2011’s House of Balloons.
The underground acclaim only deepened his self-destructive leanings, eventually earning him the title “king of toxic romance”. In Hurry Up Tomorrow, that figure reaches a breaking point. The persona, also explored in the risque TV series The Idol, is swallowed by the very excess he once glorified, a perhaps fitting end for a character built on desire and destruction.
Other artists reached that turning point in different ways. For Eminem, the unhinged alter ego Slim Shady was introduced on the 1999 album The Slim Shady LP. As the shock factor wore off, the character became a creative crutch, reappearing for occasional late-career hits such as Berzerk. It also became a stick some critics used to beat him with, often overlooking the more soulful and socially conscious terrain he explored over the past decade under his real name Marshall Mathers.
It’s no surprise, then, that Eminem bid farewell to the character in last year’s aptly titled The Death of Slim Shady (Coup de Grace). The album conceptually served as one last ride with the figure that made him famous, while also reckoning with the controversies that have dogged his career, particularly on sombre and reflective tracks such as Somebody Save Me and Fuel.
Fellow rapper Tyler, The Creator pulled off a similar low-key retreat. He emerged as the latest face of horrorcore, the abrasive hip-hop subgenre, with the blood-curdling rhymes of 2011’s Goblin, before moving towards introspection, vulnerability and self-empowerment on Flower Boy in 2017 and his latest stellar effort Chromakopia last year.
Sometimes these shifts serve a practical purpose. Flush from the near-instant success of her 2003 debut solo single Crazy in Love, Beyonce had to quickly learn how to command the stage on her own, away from Destiny’s Child. To do so, she created the assertive Sasha Fierce, as introduced on the 2008 album I Am... Sasha Fierce, to reportedly overcome stage fright.
By 2011, with a few tours behind her, Beyonce retired the character, telling Allure magazine: “I’ve grown, and now I’m able to merge the two.” That decision was reflected in a run of deeply vulnerable and powerful albums, including Lemonade.
Meanwhile, Lady Gaga adopted a relative subdued figure to tone down her image with her 2016 album Joanne, named after her late aunt.
She stripped back the spectacle, glamour and high-octane maximalist pop of her “Mother Monster” era – as heard in blockbuster hits Poker Face and Bad Romance – to adopt a less flamboyant sound and image, ditching theatrical costumes and the meat dress for simple denim and leather, while featuring acoustic guitars and country influences.
The ready-made pop blueprint, of course, lies with Madonna, who viewed each persona as a strategic shift to the next cultural zeitgeist.
Whether as the “Material Girl” during former US president Reagan’s free market era or embracing a club sound as electronic music rose in the charts at the turn of the century, she was never emotionally attached to her personas, treating them more like career chapters than characters.
And maybe that’s the best path for Tesfaye’s next move. Rather than fully embracing and committing to whatever he becomes next, even if he believes it is his authentic self, he shouldn’t be too wedded to it.
Pop music, after all, is about continuous reinvention and clearing the stage for what or who comes next.
The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
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Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
HEY%20MERCEDES%2C%20WHAT%20CAN%20YOU%20DO%20FOR%20ME%3F
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UAE currency: the story behind the money in your pockets
Reading List
Practitioners of mindful eating recommend the following books to get you started:
Savor: Mindful Eating, Mindful Life by Thich Nhat Hanh and Dr Lilian Cheung
How to Eat by Thich Nhat Hanh
The Mindful Diet by Dr Ruth Wolever
Mindful Eating by Dr Jan Bays
How to Raise a Mindful Eaterby Maryann Jacobsen
Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
The%20specs
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Kill%20
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The specs: 2019 Mercedes-Benz C200 Coupe
Price, base: Dh201,153
Engine: 2.0-litre turbocharged four-cylinder
Transmission: Nine-speed automatic
Power: 204hp @ 5,800rpm
Torque: 300Nm @ 1,600rpm
Fuel economy, combined: 6.7L / 100km
Company%20Profile
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Specs
Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request
Going grey? A stylist's advice
If you’re going to go grey, a great style, well-cared for hair (in a sleek, classy style, like a bob), and a young spirit and attitude go a long way, says Maria Dowling, founder of the Maria Dowling Salon in Dubai.
It’s easier to go grey from a lighter colour, so you may want to do that first. And this is the time to try a shorter style, she advises. Then a stylist can introduce highlights, start lightening up the roots, and let it fade out. Once it’s entirely grey, a purple shampoo will prevent yellowing.
“Get professional help – there’s no other way to go around it,” she says. “And don’t just let it grow out because that looks really bad. Put effort into it: properly condition, straighten, get regular trims, make sure it’s glossy.”
Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
More coverage from the Future Forum
2025 Fifa Club World Cup groups
Group A: Palmeiras, Porto, Al Ahly, Inter Miami.
Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.
Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.
Group D: Flamengo, ES Tunis, Chelsea, Leon.
Group E: River Plate, Urawa, Monterrey, Inter Milan.
Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.
Group G: Manchester City, Wydad, Al Ain, Juventus.
Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.
COMPANY%20PROFILE
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RESULT
Esperance de Tunis 1 Guadalajara 1
(Esperance won 6-5 on penalties)
Esperance: Belaili 38’
Guadalajara: Sandoval 5’
How it works
Booklava works on a subscription model. On signing up you receive a free book as part of a 30-day-trial period, after which you pay US$9.99 (Dh36.70) per month to gain access to a library of books and discounts of up to 30 per cent on selected titles. You can cancel your subscription at any time. For more details go to www.booklava.com
RESULTS
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Jumanji: The Next Level
Director: Jake Kasdan
Stars: Dwayne Johnson, Kevin Hart, Karen Gillan, Jack Black, Nick Jonas
Two out of five stars
UAE currency: the story behind the money in your pockets
The Limehouse Golem
Director: Juan Carlos Medina
Cast: Olivia Cooke, Bill Nighy, Douglas Booth
Three stars
Stormy seas
Weather warnings show that Storm Eunice is soon to make landfall. The videographer and I are scrambling to return to the other side of the Channel before it does. As we race to the port of Calais, I see miles of wire fencing topped with barbed wire all around it, a silent ‘Keep Out’ sign for those who, unlike us, aren’t lucky enough to have the right to move freely and safely across borders.
We set sail on a giant ferry whose length dwarfs the dinghies migrants use by nearly a 100 times. Despite the windy rain lashing at the portholes, we arrive safely in Dover; grateful but acutely aware of the miserable conditions the people we’ve left behind are in and of the privilege of choice.
Racecard
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more from Janine di Giovanni
The specs: 2017 Ford F-150 Raptor
Price, base / as tested Dh220,000 / Dh320,000
Engine 3.5L V6
Transmission 10-speed automatic
Power 421hp @ 6,000rpm
Torque 678Nm @ 3,750rpm
Fuel economy, combined 14.1L / 100km
Brief scores:
Toss: Sindhis, elected to field first
Pakhtoons 137-6 (10 ov)
Fletcher 68 not out; Cutting 2-14
Sindhis 129-8 (10 ov)
Perera 47; Sohail 2-18
SPEC%20SHEET%3A%20NOTHING%20PHONE%20(2)
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