Since unblocked Twitter in August of 2008, it has tweeted nine times. Nine. (To be fair, though this is more than the Twitter account , which has only Tweeted twice.) Du, in contrast, has tweeted 1,608 times since opening its account four months ago. This rather stunning difference was pointed out this morning by Yousef Tuqan Tuqan, the chief executive of and himself something of a . He also pointed out the nature of du's tweets, which will shock anyone used to dealing with telecom customer service through the usual channels (and the soul-crushing despair that usually ensues). A few tweets taken at random from today's Du queue: @hmdqdrshk Sorry if we didn't communicate it clearly, you need to spend AED 100 per month to get the free data for the next month @cnystedt Thanks for that! We'll follow up on that and see what we can do :) @fatsochef Sorry for that! We'll investigate the issue and make sure we restore the network for you. @jassim You're completely right! We'll pass your feedback to the responsible parties and follow up on it, thanks :) Touqan points out: "It turned into a help desk. And people said, thank God somebody is listening...This is how you use Twitter. This is how consumers are starting to speak to companies in the 21st century. This is one of the few examples of companies in the UAE who are doing it right."