Disney is pulling out all the stops before the release of the new <em>Star Wars</em> movie with a massive merchandising blitz expected to reap billions. The push to drive up excitement for the film began in earnest in September — nearly four months before <em>Star Wars: Episode VII — The Force Awakens</em> hits screens — and has been mounting since, with ecstatic fans around the globe snapping up advance tickets along with products related to the film's beloved characters.
