Understanding the culinary divide: food and culture in the UAE



In Abu Dhabi's Al Markaziyah district is a tiny, poorly lit hole in the wall called Royal Vegetarian. Last week, after a deliriously good meal of chaat items and Punjabi specialities, I realised that it was the most laid-back and unpretentious restaurant experience I've had in Abu Dhabi short of scarfing shawarma against the railing of the Corniche. It was also the best meal - and the cheapest - that I've had in months; a perfect antidote to the endless tedium of fusty, cavernous hotel venues beclouded with women's perfume and men's cigar smoke. In other places, a restaurant as great as Royal Vegetarian would be a social adhesive and a place where people would congregate to eat without any gripes over the fluorescent lighting and battered Kleenex box in lieu of napkins. Here, sitting in the family section, we were the only non-Indians in the joint - and still we were treated like extended family.
Whether we admit to it or not, there's an implicit culinary caste system in the UAE that delineates and defines how we eat and who we do it with. Any family with hired help witnesses this on a daily basis. The future of our cuisine and the evolution of our food industry may well be dependent on the degree to which we yield to the inevitability of better integration, a process that began many decades ago as proven by the Emirati culinary lexicon. And sometimes, after a string of lousy meals served by hapless waitresses at overpriced hotel restaurants where the line cooks preparing the food haven't ever had the chance to taste it themselves, it feels like we're stalling.
Our dining culture is more focused on lifestyle than food, and more on eating and drinking as a social lubricant than as a social adhesive. Imbalances thrive here: there is nowhere in Abu Dhabi where an office boy and a CEO can break bread at the same bartop, and the last time I picked up falafel sandwiches for lunch in Khalidiya, I was the only woman in a sea of men. Outside, a dozen bored drivers leaned against their cars awaiting takeaway orders, presumably for the other women in Abu Dhabi who were craving falafel for lunch.
I often hear people bemoan the degradation of UAE cuisine, but I refuse to get sentimental about something whose very nature is to adapt, which is what Emirati food was made to do. The best food in the Emirates is made and served by people cooking native dishes familiar to them - and you won't find these people being glorified or brandishing their names across a menu. What will really inspire a new dimension is a dissolution of socioeconomic barriers - and not just where food is concerned.
It has been fascinating to witness one of the world's least glamorous and most labour-intensive professions morph into a perceived caricature of its diametrical opposite. In times when the state of the agro-economy is akin to the Jolly Green Giant battling it out with the Big Bad Wolf and even agricultural non-profits often end up hurting the very farmers they set out to help, it is impossible to approach any food-related issue without considering its ramifications on a larger environmental and socioeconomic scale. Cue orthorexia, an eating disorder you have probably never heard of. Orthorexia, or orthorexia nervosa, is one example of a distinctive psychological casualty of contemporary food culture: it's an obsession with eating healthy, natural foods to feel clean and pure.
McDonald's and Starbucks, both of which have been very successful in the UAE, function differently here from their sibling behemoths elsewhere. In the US, where McDonald's and Starbucks usually have drive-through windows and are found on major throughways or are located in a convenient location for pedestrian traffic, the establishments are patronised primarily due to convenience: a portable breakfast, a cup of coffee in a paper cup and off you go. In the UAE, where McDonald's and Starbucks are often located deep in the recesses of malls, it's a different story. The spaces take on a more family-friendly environment conducive to socialising. Also, whereas in the US even the poorest of people can afford McDonald's, that is certainly not the case here.
Issues of food in the realm of social class and elitism are occasionally spurious or divisive. One standard assumption is that people's attitudes about food reflect their behaviour towards it, but it's not always the case. There are many disconcerting disparities between how we eat and how we think about food in the Emirates, as evidenced by the fact that everything from our kitchen traditions to our children's health is in jeopardy.
Next week, I'll be writing about the ways I think it will unfold and what we might be able to do about it.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Five healthy carbs and how to eat them

Brown rice: consume an amount that fits in the palm of your hand

Non-starchy vegetables, such as broccoli: consume raw or at low temperatures, and don’t reheat  

Oatmeal: look out for pure whole oat grains or kernels, which are locally grown and packaged; avoid those that have travelled from afar

Fruit: a medium bowl a day and no more, and never fruit juices

Lentils and lentil pasta: soak these well and cook them at a low temperature; refrain from eating highly processed pasta variants

Courtesy Roma Megchiani, functional nutritionist at Dubai’s 77 Veggie Boutique