BinDawood Holding has entered into negotiations to acquire Ykone, the French influencer marketing agency. Photo: BinDawood Holding
BinDawood Holding has entered into negotiations to acquire Ykone, the French influencer marketing agency. Photo: BinDawood Holding
Saudi Arabia's BinDawood in talks for majority stake in French influencer marketing agency
Ykone, a subsidiary of TF1 group, specialises in content production, publishing and distribution
The National
July 24, 2022
