The UAE will be the only GCC country to record a drop in advertising revenues this year, according to the Pan Arab Research Centre (PARC).
In the first 11 months of the year, advertising spending in the UAE declined 2.7 per cent compared with the same period last year. The total GCC and pan-Arab region spend rose 25.4 per cent in the same period.
Other GCC markets experienced gains of between 7.7 per cent and 37.2 per cent compared with the same period last year, PARC said.
Elie Jichi, the production and operation manager at PARC, said that while the figures did not take this month into account, he expected them to be representative of the entire year.
"Advertising spending has decreased by almost 3 per cent in the UAE. I think it will remain at that level in December," Mr Jichi said.
Markets such as Saudi Arabia had not been affected "too much" by the advertising downturn, he said.
Newspaper and TV advertising in the UAE, down by 4.4 per cent and 18.3 per cent, respectively, accounted for the bulk of the losses suffered by the country's media, PARC said.
But a rival media monitoring agency, Ipsos MediaCT, said newspapers were the only area of regional media to experience a decline in advertising revenue so far this year.
"There has been an increase in all of the markets in the region. Only newspapers in the UAE saw a decline," said Elie Aoun, the managing director for the MENA region at Ipsos MediaCT.
Abdulrahman Awadh al Harthi, the director of the Abu Dhabi Radio Network, said there was a "5 per cent" shrinkage in total spending on UAE radio advertising this year. But he expects growth next year.
"Our expectation for 2011 is that there will be an improvement of around 8 per cent in the radio market share," said Mr al Harthi. "The market is recovering now."
The Abu Dhabi Radio Network is part of the Abu Dhabi Media Company, which owns and publishes The National.
Mr al Harthi also said radio was the only medium to benefit during the downturn last year, because of its lower advertising rates. He pointed to the opportunity in digital forms of radio such as streaming and mobile applications. "It's another source of revenue that we are thinking of," he said.
bflanagan@thenational.ae
Roller coaster ride for media, b7
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Disclaimer
Director: Alfonso Cuaron
Stars: Cate Blanchett, Kevin Kline, Lesley Manville
Rating: 4/5
Electoral College Victory
Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate.
Popular Vote Tally
The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.
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- Energy engineer: Dh25,000 to Dh30,000
- Production engineer: Dh30,000 to Dh40,000
- Data-driven supply chain management professional: Dh30,000 to Dh50,000
- HR leader: Dh40,000 to Dh60,000
- Engineering leader: Dh30,000 to Dh55,000
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
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