Mannequins are meant to catch the eye of shoppers, but the EyeSee, a smart dummy that can glean data on customers may soon be watching you. Matt Dunham / AP Photo
Mannequins are meant to catch the eye of shoppers, but the EyeSee, a smart dummy that can glean data on customers may soon be watching you. Matt Dunham / AP Photo

Big plastic brother is watching you



In 2005, TV's Dr Who and his assistant Rose Tyler battled an invasion of terrifying automated store mannequins intent on destroying the human race.

That was science fiction. But, if the next time you go shopping for a luxury shirt, handbag or pair of shoes, you get the feeling you are being watched, it may not be your imagination playing tricks. Mannequins are meant to catch your eye - soon you may catch theirs, too.

Fashion brands are deploying shop dummies that are in fact very "smart". These mannequins, using technology used to identify criminals at airports, can see, allowing them to keep an eye on shoppers in their stores.

"It's spooky," says Luca Solca, the head of luxury goods research at Exane BNP Paribas in London. "You wouldn't expect a mannequin to be observing you."

Retailers are introducing the EyeSee, sold by the Italian mannequin maker Almax, to glean data on customers - much as online merchants are able to do and, while the idea of being secretly observed by a life-size plastic doll may seem a little chilling, some industry experts like the mannequins' prospects.

"Any software that can help profile people while keeping their identities anonymous is fantastic," says Uché Okonkwo, the executive director of the consultant Luxe. It "could really enhance the shopping experience, the product assortment, and help brands better understand their customers".

Five companies are using a total of "a few dozen" of the mannequins with orders for many more, says Max Catanese, the Almax chief executive.

The €4,000 (Dh19,046) device has spurred shops to adjust window displays, store layouts and promotions to keep consumers walking in the door and spending.

The EyeSee looks ordinary enough on the outside, with its slender polystyrene frame and its blank face. Inside, though, a camera embedded in one eye feeds data into facial-recognition software like that used by police forces.

It logs the age, gender, and race of passers-by.

Demand for the device shows how retailers are turning to technology to help to personalise their offers as growth slows in the multibillion luxury goods industry, which Bain & Co predicts will expand 5 per cent this year, less than half last year's rate.

While some stores deploy similar technology to watch shoppers from overhead security cameras, the EyeSee provides better data because it stands at eye level and invites customer attention, Almax contends.

The mannequin is now being used in three European countries and the United States and has led one outlet to adjust its window displays after revealing that men who shopped in the first two days of a sale spent more than women, according to Almax.

A clothier introduced a children's line after the dummy showed that youngsters made up more than half its midafternoon traffic, the company adds. Another store found that a third of visitors using one of its doors after 4pm were Asian, prompting it to place Chinese-speaking staff by that entrance.

Mr Catanese declined to name clients, citing confidentiality agreements at the 40-year-old mannequin maker.

Benetton says it is not using EyeSee or comparable technology. The company says it does buy some mannequins without the technology from Almax.

The luxury brand Burberry and the retailer Nordstrom are among those that also say they are not on the Almax client list. Even so, they are helping to blur the line between the physical shopping experience and Web retailing by setting up Wi-Fi, iPads and video screens at their outlets to better engage shoppers.

Nordstrom, a US chain of more than 100 department stores, says facial-recognition software may go a step too far.

"It's a changing landscape but we're always going to be sensitive about respecting the customer's boundaries," said spokesman Colin Johnson.

Others say profiling customers raises legal and ethical issues. US and European Union regulations permit the use of cameras for security purposes, although retailers need to put up signs in their stores warning customers they may be filmed. Watching people solely for commercial gain may break the rules and could be viewed as gathering personal data without consent, says Christopher Mesnooh, a partner at the law firm Field Fisher Waterhouse in Paris.

"If you go on Facebook, before you start the registration process, you can see exactly what information they are going to collect and what they're going to do with it," says Mr Mesnooh. "If you're walking into a store, where's the choice?"

So far, Almax has not faced obstacles to selling the dummy, Mr Catanese says. Since the EyeSee does not store any images, retailers can use it as long as they have a closed-circuit television licence, he says.

Some clients have asked for the EyeSee to be rigged to recognise employees so they do not muddy the picture of customer behaviour. In those cases, workers have to agree to be filmed, says Mr Catanese. That option may be extended to shoppers, where loyal spenders would be invited to opt in return for rewards, he adds.

"The retail community is starting to get wise to the opportunity around personalisation," says Lorna Hall, the retail editor at fashion forecaster WGSN. "The golden ticket is getting to the point where they've got my details, they know what I bought last time I came in."

And it may be that the humble shop dummy may soon be able to eavesdrop on your conversations as well as look you up and down. Almax is testing technology that recognises words to allow retailers to hear what shoppers say about the mannequin's attire.

Mr Catanese says the company also plans to add screens next to the dummies to prompt customers about products relevant to their profile, much like cookies and pop-up ads on a website.

Too much sophistication could backfire, says Ms Hall, because it's a fine line between technology that helps and technology that irks.

A promotional prompt or a reminder about where to find women's shoes "could become a digital version of a very pushy sales assistant" she says. "And we all know how we feel about those."

Those who recall the Doctor and Rose fleeing from their animated would-be assassins in 2005 may feel somewhat different.

* with Bloomberg News

The Birkin bag is made by Hermès. 
It is named after actress and singer Jane Birkin
Noone from Hermès will go on record to say how much a new Birkin costs, how long one would have to wait to get one, and how many bags are actually made each year.

'Munich: The Edge of War'

Director: Christian Schwochow

Starring: George MacKay, Jannis Niewohner, Jeremy Irons

Rating: 3/5

Business Insights
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  • SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income. 
  • Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
Nayanthara: Beyond The Fairy Tale

Starring: Nayanthara, Vignesh Shivan, Radhika Sarathkumar, Nagarjuna Akkineni

Director: Amith Krishnan

Rating: 3.5/5

Results

7pm: Wathba Stallions Cup – Handicap (PA) Dh70,000 (Dirt) 1,600m; Winner: RB Kings Bay, Abdul Aziz Al Balushi (jockey), Helal Al Alawi (trainer)

7.30pm: Maiden (PA) Dh 70,000 (D) 1,600m; Winner: AF Ensito, Fernando Jara, Mohamed Daggash

8pm: Maiden (PA) Dh70,000 (D) 1,400m; Winner: AF Sourouh, Tadhg O’Shea, Ernst Oertel

8.30pm: Maiden (PA) Dh70,000 (D) 1,800m; Winner: Baaher, Fabrice Veron, Eric Lemartinel

9pm: Maiden (PA) Dh70,000 (D) 2,000m; Winner: Mootahady, Antonio Fresu, Eric Lemartinel

9.30pm: Handicap (TB) Dh70,000 (D) 2,000m; Winner: Dubai Canal, Tadhg O’Shea, Satish Seemar

10pm: Al Ain Cup – Prestige (PA) Dh100,000 (D) 2,000m; Winner: Harrab, Bernardo Pinheiro, Majed Al Jahouri

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants

Company profile: buybackbazaar.com

Name: buybackbazaar.com

Started: January 2018

Founder(s): Pishu Ganglani and Ricky Husaini

Based: Dubai

Sector: FinTech, micro finance

Initial investment: $1 million

West Indies v India - Third ODI

India 251-4 (50 overs)
Dhoni (78*), Rahane (72), Jadhav (40)
Cummins (2-56), Bishoo (1-38)
West Indies 158 (38.1 overs)
Mohammed (40), Powell (30), Hope (24)
Ashwin (3-28), Yadav (3-41), Pandya (2-32)

India won by 93 runs

Try out the test yourself

Q1 Suppose you had $100 in a savings account and the interest rate was 2 per cent per year. After five years, how much do you think you would have in the account if you left the money to grow?
a) More than $102
b) Exactly $102
c) Less than $102
d) Do not know
e) Refuse to answer

Q2 Imagine that the interest rate on your savings account was 1 per cent per year and inflation was 2 per cent per year. After one year, how much would you be able to buy with the money in this account?
a) More than today
b) Exactly the same as today
c) Less than today
d) Do not know
e) Refuse to answer

Q4 Do you think that the following statement is true or false? “Buying a single company stock usually provides a safer return than a stock mutual fund.”
a) True
b) False
d) Do not know
e) Refuse to answer

The “Big Three” financial literacy questions were created by Professors Annamaria Lusardi of the George Washington School of Business and Olivia Mitchell, of the Wharton School of the University of Pennsylvania. 

Answers: Q1 More than $102 (compound interest). Q2 Less than today (inflation). Q3 False (diversification).

FIXTURES

Monday, January 28
Iran v Japan, Hazza bin Zayed Stadium (6pm)

Tuesday, January 29
UAEv Qatar, Mohamed Bin Zayed Stadium (6pm)

Friday, February 1
Final, Zayed Sports City Stadium (6pm)

Company profile

Name: Steppi

Founders: Joe Franklin and Milos Savic

Launched: February 2020

Size: 10,000 users by the end of July and a goal of 200,000 users by the end of the year

Employees: Five

Based: Jumeirah Lakes Towers, Dubai

Financing stage: Two seed rounds – the first sourced from angel investors and the founders' personal savings

Second round raised Dh720,000 from silent investors in June this year

Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
Rating: 4/5
The Pope's itinerary

Sunday, February 3, 2019 - Rome to Abu Dhabi
1pm: departure by plane from Rome / Fiumicino to Abu Dhabi
10pm: arrival at Abu Dhabi Presidential Airport


Monday, February 4
12pm: welcome ceremony at the main entrance of the Presidential Palace
12.20pm: visit Abu Dhabi Crown Prince at Presidential Palace
5pm: private meeting with Muslim Council of Elders at Sheikh Zayed Grand Mosque
6.10pm: Inter-religious in the Founder's Memorial


Tuesday, February 5 - Abu Dhabi to Rome
9.15am: private visit to undisclosed cathedral
10.30am: public mass at Zayed Sports City – with a homily by Pope Francis
12.40pm: farewell at Abu Dhabi Presidential Airport
1pm: departure by plane to Rome
5pm: arrival at the Rome / Ciampino International Airport

Electoral College Victory

Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate. 

 

Popular Vote Tally

The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

TO A LAND UNKNOWN

Director: Mahdi Fleifel

Starring: Mahmoud Bakri, Aram Sabbah, Mohammad Alsurafa

Rating: 4.5/5

Ahmed Raza

UAE cricket captain

Age: 31

Born: Sharjah

Role: Left-arm spinner

One-day internationals: 31 matches, 35 wickets, average 31.4, economy rate 3.95

T20 internationals: 41 matches, 29 wickets, average 30.3, economy rate 6.28

The specs: 2018 Alfa Romeo Stelvio

Price, base: Dh198,300
Engine: 2.0L in-line four-cylinder
Transmission: Eight-speed automatic
Power: 280hp @ 5,250rpm
Torque: 400Nm @ 2,250rpm
Fuel economy, combined: 7L / 100km

Our legal consultants

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

MATCH INFO

Uefa Champions League semi-finals, second leg:

Liverpool (0) v Barcelona (3), Tuesday, 11pm UAE

Game is on BeIN Sports

The biog

Age: 23

Occupation: Founder of the Studio, formerly an analyst at Cleveland Clinic Abu Dhabi

Education: Bachelor of science in industrial engineering

Favourite hobby: playing the piano

Favourite quote: "There is a key to every door and a dawn to every dark night"

Family: Married and with a daughter

Meydan race card

6.30pm: Baniyas (PA) Group 2 Dh125,000 (Dirt) 1,400m
7.05pm: Maiden (TB) Dh165,000 (D) 1,200m​​​​​​​
7.40pm: Maiden (TB) Dh165,000 (D) 1,400m​​​​​​​
8.15pm: Handicap (TB) Dh170,000 (D) 1,900m​​​​​​​
8.50pm: Rated Conditions (TB) Dh240,000 (D) 1,600m​​​​​​​
9.25pm: Handicap (TB) Dh175,000 (D)1,200m
10pm: Handicap (TB) Dh165,000 (D) 1,400m

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%3A%3C%2Fstrong%3E%20Eco%20Way%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20December%202023%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Ivan%20Kroshnyi%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Electric%20vehicles%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Bootstrapped%20with%20undisclosed%20funding.%20Looking%20to%20raise%20funds%20from%20outside%3Cbr%3E%3C%2Fp%3E%0A
Three ways to limit your social media use

Clinical psychologist, Dr Saliha Afridi at The Lighthouse Arabia suggests three easy things you can do every day to cut back on the time you spend online.

1. Put the social media app in a folder on the second or third screen of your phone so it has to remain a conscious decision to open, rather than something your fingers gravitate towards without consideration.

2. Schedule a time to use social media instead of consistently throughout the day. I recommend setting aside certain times of the day or week when you upload pictures or share information. 

3. Take a mental snapshot rather than a photo on your phone. Instead of sharing it with your social world, try to absorb the moment, connect with your feeling, experience the moment with all five of your senses. You will have a memory of that moment more vividly and for far longer than if you take a picture of it.

Result

Arsenal 4
Monreal (51'), Ramsey (82'), Lacazette 85', 89')

West Ham United 1
Arnautovic (64')

How to improve Arabic reading in early years

One 45-minute class per week in Standard Arabic is not sufficient

The goal should be for grade 1 and 2 students to become fluent readers

Subjects like technology, social studies, science can be taught in later grades

Grade 1 curricula should include oral instruction in Standard Arabic

First graders must regularly practice individual letters and combinations

Time should be slotted in class to read longer passages in early grades

Improve the appearance of textbooks

Revision of curriculum should be undertaken as per research findings

Conjugations of most common verb forms should be taught

Systematic learning of Standard Arabic grammar

Business Insights
  • Canada and Mexico are significant energy suppliers to the US, providing the majority of oil and natural gas imports
  • The introduction of tariffs could hinder the US's clean energy initiatives by raising input costs for materials like nickel
  • US domestic suppliers might benefit from higher prices, but overall oil consumption is expected to decrease due to elevated costs
Brief scores:

Toss: Kerala Knights, opted to fielf

Pakhtoons 109-5 (10 ov)

Fletcher 32; Lamichhane 3-17

Kerala Knights 110-2 (7.5 ov)

Morgan 46 not out, Stirling 40

ASHES FIXTURES

1st Test: Brisbane, Nov 23-27 
2nd Test: Adelaide, Dec 2-6
3rd Test: Perth, Dec 14-18
4th Test: Melbourne, Dec 26-30
5th Test: Sydney, Jan 4-8