Dan Stuart is the chief executive and founder of GoNabit.com, one of the first group-buying websites to launch in the Middle East. He talks about how the business has changed in its first year of operation.
For the uninitiated, explain how your site works once someone visits and starts subscribing for free?
We send an e-mail every day with offers from a business. It's typically 50 per cent or more off from a service-based business: beauty, health, restaurants. If you want it, you can buy through the website via credit card. We e-mail you a voucher and you take it in to the business.
What's the catch in terms of redeeming?
There's a short window in which to buy, usually only 48 hours. You might have six or 12 months to use it, but it encourages, and even necessitates, quickened decision making.
The site started in Dubai before expanding into Abu Dhabi, Sharjah, Lebanon, Jordan, Kuwait and Cairo. What mistakes did you make early on that you learnt from?
We try to keep redemption as straightforward as possible. The deals that didn't perform as well weren't as easy to communicate. People don't want to have to read for five minutes to figure out what we're trying to sell, or how to use it. Basically what we thought we knew has been reinforced over time: keep things simple and easy to use.
How is your business trying to alter the shopping habits of consumers in the region?
We ask people to pay in advance for services they'd normally pay for later. There had better be a compelling reason … That's why we try to make sure our deals are always compelling from a discount perspective. It's about the value.
Many businesses want to pitch deals through your site, as they share revenues with you every time a customer buys one of their vouchers. How many companies come to you with an offer but get rejected?
About 30 per cent. It could be a great business, but we just won't agree on a [deal] structure. Ultimately it needs to work for the buyer, us and the business. We don't like to deal with excess inventory. We want the deal to be compelling.
You recently launched a new "getaways" channel for travel deals. How else are you trying to compete with regional rivals such as Cobone and Groupon?
Deals are great, but it's not like we invented deals. We put a big focus on quality and not just quantity. We want to make sure we work with businesses people want to buy from, whether big or small. We publish our phone number very clearly on our site and people can send e-mails.
What's in store for the future of sites such as yours?
We'll look at probably expanding the ways and places you can interact with our site, be it mobile [or] making experiences more timely. Right now you buy the voucher and get it a few days later, but what if I want something this evening? I think there's a lot of room there. We launched something called Dubai Family, with just family deals.
nparmar@thenational.ae
Company%20profile
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Company%20Profile
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Inside%20Out%202
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COMPANY%20PROFILE
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The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
COMPANY%20PROFILE
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The Buckingham Murders
Starring: Kareena Kapoor Khan, Ash Tandon, Prabhleen Sandhu
Director: Hansal Mehta
Rating: 4 / 5
Company%20Profile
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Specs
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About Housecall
Date started: July 2020
Founders: Omar and Humaid Alzaabi
Based: Abu Dhabi
Sector: HealthTech
# of staff: 10
Funding to date: Self-funded
Formula%204%20Italian%20Championship%202023%20calendar
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UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
COMPANY%20PROFILE
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Visit Abu Dhabi culinary team's top Emirati restaurants in Abu Dhabi
Yadoo’s House Restaurant & Cafe
For the karak and Yoodo's house platter with includes eggs, balaleet, khamir and chebab bread.
Golden Dallah
For the cappuccino, luqaimat and aseeda.
Al Mrzab Restaurant
For the shrimp murabian and Kuwaiti options including Kuwaiti machboos with kebab and spicy sauce.
Al Derwaza
For the fish hubul, regag bread, biryani and special seafood soup.
Racecard
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The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
Napoleon
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Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
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