Above, Linkedin's office at Dubai Internet City. Jeffrey E Biteng / The National
Above, Linkedin's office at Dubai Internet City. Jeffrey E Biteng / The National

LinkedIn launches Arabic service to tap into Middle East market



The professional social network LinkedIn is targeting an increase in users in key Middle Eastern markets including Egypt and Saudi Arabia, with the launch of its Arabic language service.

The Middle East and North Africa is one of the social network’s fastest growing regions, with more than 14 million users, compared with 5 million members in 2012.

However, the region’s largest labour markets remain under-penetrated by the social network up to now, in part owing to the lack of an Arabic language option, according to Ali Matar, the head of LinkedIn Mena Talent Solutions.

While the UAE leads the region with 2 million members, its user base is roughly equivalent to the total user base of Saudi Arabia and Egypt combined, despite the two countries’ combined population being more than 11 times the size of that of the UAE.

“The launch of an Arabic version will provide a more relevant experience to our members and customers in the region,” Mr Matar said at the launch of the Arabic service in Dubai yesterday.

“This will open up opportunities for hundreds of millions of Arabic-speaking professionals to connect and engage with other professionals and employers across the world, and for companies to find and attract the best talent, connect their brand with our audience, and engage with their customers.”

Noura Al Kaabi, the chief executive of twofour54, who was at the launch, said the initiative would help to strengthen the Arabic media sector and nurture Arabic-speaking talent. “Arabic is spoken by over 300 million of the global population, more than French and Portuguese, yet it is underrepresented on the internet,” she said.

The site’s Arabic service also drew praise from the Saudi government.

“LinkedIn has been working with us to match talent in the kingdom with the right opportunity,” said the Saudi labour minister Adel Fakeih. “With Arabic, this benefit can be rolled out to a much wider member base. LinkedIn will continue to be a useful tool for us as we use technology to communicate the need for nationals to up-skill themselves and take advantage of the strong economic climate and significant job creation in the kingdom.”

LinkedIn in recent months has increased its global team of in-house editors with high-profile recruits from publications including Fortune and The Wall Street Journal, as the site increases the amount of content generated by a team of "influencers", which includes high-profile figures such as Richard Branson and Bill Gates.

A Dubai-based spokesman said that LinkedIn’s global strategy was to develop its localised content offering, but there were no updates as to how this would be developed in the Mena region.

The launch of Arabic brings the total number of languages available on the social networking service to 24.

jeverington@thenational.ae

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Four reasons global stock markets are falling right now

There are many factors worrying investors right now and triggering a rush out of stock markets. Here are four of the biggest:

1. Rising US interest rates

The US Federal Reserve has increased interest rates three times this year in a bid to prevent its buoyant economy from overheating. They now stand at between 2 and 2.25 per cent and markets are pencilling in three more rises next year.

Kim Catechis, manager of the Legg Mason Martin Currie Global Emerging Markets Fund, says US inflation is rising and the Fed will continue to raise rates in 2019. “With inflationary pressures growing, an increasing number of corporates are guiding profitability expectations downwards for 2018 and 2019, citing the negative impact of rising costs.”

At the same time as rates are rising, central bankers in the US and Europe have been ending quantitative easing, bringing the era of cheap money to an end.

2. Stronger dollar

High US rates have driven up the value of the dollar and bond yields, and this is putting pressure on emerging market countries that took advantage of low interest rates to run up trillions in dollar-denominated debt. They have also suffered capital outflows as international investors have switched to the US, driving markets lower. Omar Negyal, portfolio manager of the JP Morgan Global Emerging Markets Income Trust, says this looks like a buying opportunity. “Despite short-term volatility we remain positive about long-term prospects and profitability for emerging markets.” 

3. Global trade war

Ritu Vohora, investment director at fund manager M&G, says markets fear that US President Donald Trump’s spat with China will escalate into a full-blown global trade war, with both sides suffering. “The US economy is robust enough to absorb higher input costs now, but this may not be the case as tariffs escalate. However, with a host of factors hitting investor sentiment, this is becoming a stock picker’s market.”

4. Eurozone uncertainty

Europe faces two challenges right now in the shape of Brexit and the new populist government in eurozone member Italy.

Chris Beauchamp, chief market analyst at IG, which has offices in Dubai, says the stand-off between between Rome and Brussels threatens to become much more serious. "As with Brexit, neither side appears willing to step back from the edge, threatening more trouble down the line.”

The European economy may also be slowing, Mr Beauchamp warns. “A four-year low in eurozone manufacturing confidence highlights the fact that producers see a bumpy road ahead, with US-EU trade talks remaining a major question-mark for exporters.”

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How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

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Rating: 4/5

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