This photo provided Monday, Aug. 28, 2017, by Facebook, shows Facebook CEO Mark Zuckerberg with his wife, Priscilla Chan, and their new baby daughter August, left, and her sister Maxima, right, in Palo Alto, Calif. On Monday, Zuckerberg announced August's birth on his Facebook page. (Charles Ommanney/Facebook via AP)
This photo provided Monday, Aug. 28, 2017, by Facebook, shows Facebook CEO Mark Zuckerberg with his wife, Priscilla Chan, and their new baby daughter August, left, and her sister Maxima, right, in PalShow more

Facebook wants your news feed to be more 'meaningful'



Facebook is tweaking what people see to make their time on it more "meaningful" in a move that could hurt publishers and news organisations that rely on it to spread their content.

Facebook has said before that it will emphasise personal connections over business pages and celebrities that people follow. But the latest move represents a major shift, one intended to highlight the posts users are most likely to engage with rather than passively consume.

The company says people will likely spend less time on Facebook as a result.

The changes come as the company faces criticism that social media can make people feel depressed and isolated.

There will be fewer posts from brands, pages and media companies and more from people. There will be fewer videos, which Facebook considers "passive."

That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways.

"The research shows that when we use social media to connect with people we care about, it can be good for our well-being," Facebook chief executive Mark Zuckerberg wrote in a post on Thursday.

"We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good."

The move to highlight posts that Facebook considers "meaningful" and reduce the emphasis on others could shrink the social media giant's role as a major news source for many people.

The move will not affect advertisements - users will continue to see the same ads they have before, "meaningful" or not. But businesses that use Facebook to connect with their customers without paying for ads will also feel the pain.

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Facebook has long been criticised for creating "filter bubbles," the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform.

The company says that's similar to how people make friends and interact with each other offline. Facebook says its research shows that users are exposed to more divergent views on its platform than they would be otherwise.

This is difficult to verify independently since the company is cautious about providing data to outsiders.

The changes come after a tough year for Facebook that included congressional hearings on how Russia used it to influence the 2016 US elections. Former executives and Facebook investors have spoken out about how it and other social media sites might be hurting rather than helping society and users' psyches.

Last week, Mr Zuckerberg said his "personal challenge" for 2018 (something he's done every year since 2009), will be to fix Facebook.

"Facebook has a lot of work to do - whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent," he wrote.

He said it wasn't possible to prevent all mistakes or abuses, but that Facebook was making too many errors in enforcing its policies and preventing misuse.

Brief scores:

Toss: Nepal, chose to field

UAE 153-6: Shaiman (59), Usman (30); Regmi 2-23

Nepal 132-7: Jora 53 not out; Zahoor 2-17

Result: UAE won by 21 runs

Series: UAE lead 1-0

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1987

1954

1921

1888

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The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

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- Start with a simple recipe such as yogurt or sauerkraut

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”