Some the biggest brands in the beauty industry have recently launched their new products for 2018, not at a glitzy showcase for beauty journalists, however, but at the annual consumer electronics show CES in Las Vegas in January.
Beauty high-tech shown included L’Oreal’s UV Sense, a sticker that tracks UV exposure and Neutrogena’s skin-analysing system, the Skin360 App & SkinScanner Tool.
Meanwhile, international beauty brand Coty has also just launched "Let’s Get Ready" app in the UK market, a new voice-activated software created specifically for Echo Show, Amazon’s first Echo device with a screen. Its "visual skill" tool looks to suit the user’s hair, eye and skin colour according to the occasion they’re preparing for, working from a database of more than 2,000 unique combinations of hair, eye and skin colour, as well as event type. The app offers tips, tutorials and products from Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen – and, of course, adds the products to users' Alexa shopping list. It can even sync with the user's Facebook calendar to suggest looks for specific events in their diary.
“One example of tech that is still in development and not yet at the consumer level is translating the virtual try-on experience from still images to video,” says Sarah Jindal, senior innovation and insights analyst, beauty and personal care at the market research firm Mintel. “This enables the consumer to move around their environment and see what products look like in different lighting conditions, for example."
Smart labelling is another area where there have been advances, she says. “Labels that can let the user know not only when a product was manufactured but how it was transported or at what temperature it was stored. Product packaging could evolve to include sensors that notify the consumer when they are running low and it’s time to reorder.”
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Ms Jindal says that in the future, technology will also allow full customisation of products by recreating the colours tried through AR using scanning devices and 3D printers. “Consumers will be able to create [or print] any shades they want from a simple scan that measures a colour spectrum and accurately recreates it in any make-up format,” she says. “L’Oréal has explored ‘scan and match’ technology that can measure any colour from an object or skin and recreate it in products. Lancôme Le Teint Particulier and French start-up Nail Revolution are the first examples that we've seen in the arena, but we can expect to see more in the near future.”
Meanwhile, Canadian beauty technology pioneer Modiface is also working on "iris tracking".
“With our facial recognition tracking, the points are very accurate so we’re able to lock in where your eyes are, where your eyebrows are, the contour of your face, your lips, your nose and even your iris, to the point that we know which direction you’re looking in,” says Jennifer Tidy, vice president of partnerships at Modiface.
By following the gaze of their customer, brands can learn more about their clientele’s needs to enhance their experience, put promotional messages in a specific location in a store or on screen, or change the layout of the app or website. “It’s just another way of getting to know your consumer and personalising the experience further for them,” says Ms Tidy.
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The biog
Name: Timothy Husband
Nationality: New Zealand
Education: Degree in zoology at The University of Sydney
Favourite book: Lemurs of Madagascar by Russell A Mittermeier
Favourite music: Billy Joel
Weekends and holidays: Talking about animals or visiting his farm in Australia
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
WHAT%20START-UPS%20IS%20VISA%20SEEKING%3F
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The%C2%A0specs%20
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The biog
Age: 23
Occupation: Founder of the Studio, formerly an analyst at Cleveland Clinic Abu Dhabi
Education: Bachelor of science in industrial engineering
Favourite hobby: playing the piano
Favourite quote: "There is a key to every door and a dawn to every dark night"
Family: Married and with a daughter
Indian construction workers stranded in Ajman with unpaid dues
Company profile
Name: One Good Thing
Founders: Bridgett Lau and Micheal Cooke
Based in: Dubai
Sector: e-commerce
Size: 5 employees
Stage: Looking for seed funding
Investors: Self-funded and seeking external investors
MATCH INFO
Who: UAE v USA
What: first T20 international
When: Friday, 2pm
Where: ICC Academy in Dubai
RESULTS
6pm: Mazrat Al Ruwayah – Group 2 (PA) $40,000 (Dirt) 1,600m
Winner: AF Alajaj, Tadhg O’Shea (jockey), Ernst Oertel (trainer)
6.35pm: Race of Future – Handicap (TB) $80,000 (Turf) 2,410m
Winner: Global Storm, William Buick, Charlie Appleby
7.10pm: UAE 2000 Guineas – Group 3 (TB) $150,000 (D) 1,600m
Winner: Azure Coast, Antonio Fresu, Pavel Vashchenko
7.45pm: Business Bay Challenge – Listed (TB) $100,000 (T) 1,400m
Winner: Storm Damage, Patrick Cosgrave, Saeed bin Suroor
20.20pm: Curlin Stakes – Listed (TB) $100,000 (D) 2,000m
Winner: Appreciated, Fernando Jara, Doug O’Neill
8.55pm: Singspiel Stakes – Group 2 (TB) $180,000 (T) 1,800m
Winner: Lord Glitters, Daniel Tudhope, David O'Meara
9.30pm: Al Shindagha Sprint – Group 3 (TB) $150,000 (D) 1,200m
Winner: Meraas, Antonio Fresu, Musabah Al Muhairi
The%20specs%20
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RESULTS
5pm Maiden (PA) Dh80,000 (Turf) 1,600m
Winner Thabet Al Reef, Bernardo Pinheiro (jockey), Abdallah Al Hammadi (trainer)
5.30pm Handicap (PA) Dh80,000 (T) 1,600m
Winner Blue Diamond, Pat Cosgrave, Abdallah Al Hammadi
6pm Arabian Triple Crown Round-1 Listed (PA) Dh230,000 (T) 1,600m
Winner Hameem, Adrie de Vries, Abdallah Al Hammadi
6.30pm Wathba Stallions Cup Handicap (PA) Dh70,000 (T) 1,400m
Winner Shoja’A Muscat, Szczepan Mazur, Ibrahim Al Hadhrami
7pm Maiden (PA) Dh80,000 (T) 1,200m
Winner Heros De Lagarde, Szczepan Mazur, Ibrahim Al Hadhrami
7.30pm Handicap (TB) Dh100,000 (T) 2,400m
Winner Good Tidings, Antonio Fresu, Musabah Al Muhairi
The%20specs
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De De Pyaar De
Produced: Luv Films, YRF Films
Directed: Akiv Ali
Cast: Ajay Devgn, Tabu, Rakul Preet Singh, Jimmy Sheirgill, Jaaved Jaffrey
Rating: 3.5/5 stars
FIGHT CARD
From 5.30pm in the following order:
Featherweight
Marcelo Pontes (BRA) v Azouz Anwar (EGY)
Catchweight 90kg
Moustafa Rashid Nada (KSA) v Imad Al Howayeck (LEB)
Welterweight
Mohammed Al Khatib (JOR) v Gimbat Ismailov (RUS)
Flyweight (women)
Lucie Bertaud (FRA) v Kelig Pinson (BEL)
Lightweight
Alexandru Chitoran (BEL) v Regelo Enumerables Jr (PHI)
Catchweight 100kg
Mohamed Ali (EGY) v Marc Vleiger (NED)
Featherweight
James Bishop (AUS) v Mark Valerio (PHI)
Welterweight
Gerson Carvalho (BRA) v Abdelghani Saber (EGY)
Middleweight
Bakhtiyar Abbasov (AZE) v Igor Litoshik (BLR)
Bantamweight:
Fabio Mello (BRA) v Mark Alcoba (PHI)
Welterweight
Ahmed Labban (LEB) v Magomedsultan Magemedsultanov (RUS)
Bantamweight
Trent Girdham (AUS) v Jayson Margallo (PHI)
Lightweight
Usman Nurmagomedov (RUS) v Roman Golovinov (UKR)
Middleweight
Tarek Suleiman (SYR) v Steve Kennedy (AUS)
Lightweight
Dan Moret (USA) v Anton Kuivanen (FIN)
A State of Passion
Directors: Carol Mansour and Muna Khalidi
Stars: Dr Ghassan Abu-Sittah
Rating: 4/5
COMPANY%20PROFILE
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The biog
DOB: 25/12/92
Marital status: Single
Education: Post-graduate diploma in UAE Diplomacy and External Affairs at the Emirates Diplomatic Academy in Abu Dhabi
Hobbies: I love fencing, I used to fence at the MK Fencing Academy but I want to start again. I also love reading and writing
Lifelong goal: My dream is to be a state minister
The specs
Engine: 3-litre twin-turbo V6
Power: 400hp
Torque: 475Nm
Transmission: 9-speed automatic
Price: From Dh215,900
On sale: Now
