For the second year running, the UAE's Amazon customers will be able to take advantage of discounts available on the site's annual Prime Day. Now a two-day event, the sale is set to take place on Tuesday and Wednesday, October 13 and 14. In a nutshell, all Amazon Prime members will be able to access thousands of deals across the many sections on Amazon.ae. It kicks off at midnight on October 13. If you're not an Amazon Prime member, you can still take advantage of the discounts by signing up to the platform's 30-day free trial. As of today, Monday, September 28, there will be select early deals available on the site. According to the e-shopping giant, there will be reductions on toys, TVs, electronics, mobile devices, fashion, beauty, kitchen and home products, as well as Amazon devices. "This year’s Prime Day is the perfect opportunity for Prime members to get their shopping done from the comfort of their homes while enjoying some of the best deals and savings across all categories on Amazon.ae," Ronaldo Mouchawar, vice-president of Amazon Mena, said in a statement. "In the midst of an unprecedented year, we’re committed to making this year’s Prime Day even more successful than last year as we give members across the UAE the chance to save big on everything they need and love." <em>More information is available at <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.amazon.ae_primeday&d=DwMF_g&c=HdAUNv_EOZyljLc1cjbHCq-Eo7r1kRHoywhQbi81uaA&r=62XGTM-8ZrT2VGd7UDPd6Q&m=t8txeOH7ziuUJ8mRsO-FRiTmBtCgpM-wDUQznfdSA2o&s=7ncJM0DP3KxiKFYTLnwzAYaoI7wrzahqbRDVxWGulQo&e=" target="_blank">amazon.ae/primeday</a></em>