In honour of 2018 being named “The Year of Zayed”, Edutainment app Lamsa is set to unveil a new character it has named Zayed.
In the app, the character will be seen as a young Emirati boy with innovative interactive stories and games themed around the life of the UAE's founding father, Sheikh Zayed.
His appearance and features will reflect his Emirati heritage, while his personality will showcase the aspirational morals and behaviour Sheikh Zayed was known for.
“The character creation will take place throughout the year so that we can convey the richness of the past spirit, and inspire our children with a bright future where values and morals are the building blocks,” says Badr Ward, the founder and chief executive of Lamsa.
“Lamsa will focus on its strength to continuously ensure a captivating and fascinating experience for children, in a world of learning and digital entertainment encompassing creative thinking and interactive technology.”
Based at twofour54 in Abu Dhabi, the Arabic children’s and family app has been downloaded more than 10 million times.
The platform for Lamsa is built around an educational framework for children, and the new games and content pieces will echo the ‘Moral Education’ syllabus that is being introduced to schools in the UAE next year.
Lamsa will partner with Haykal Media to create Zayed and define his role.
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“Education and morals were always considered a priority by Sheikh Zayed as building blocks for this country, and till this day the Emirates works towards these principles and values. So we are glad that we can play a role in continuing the legacy of the founding father,” admits Amar Haykal, General Manager of Haykal Media.
"The Year of Zayed" in 2018 will commemorate Sheikh Zayed Bin Sultan Al Nahyan’s unique personality, accomplishments and the fundamental role he played in setting the foundations of the UAE.
Nayanthara: Beyond The Fairy Tale
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Director: Amith Krishnan
Rating: 3.5/5
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COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
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Rahul Chopra (captain), Aayan Afzal Khan, Ali Naseer, Aryansh Sharma, Basil Hameed, Dhruv Parashar, Junaid Siddique, Muhammad Farooq, Muhammad Jawadullah, Muhammad Waseem, Omid Rahman, Rahul Bhatia, Tanish Suri, Vishnu Sukumaran, Vriitya Aravind
Fixtures
Friday, November 1 – Oman v UAE
Sunday, November 3 – UAE v Netherlands
Thursday, November 7 – UAE v Oman
Saturday, November 9 – Netherlands v UAE
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Opening weekend Premier League fixtures
Weekend of August 10-13
Arsenal v Manchester City
Bournemouth v Cardiff City
Fulham v Crystal Palace
Huddersfield Town v Chelsea
Liverpool v West Ham United
Manchester United v Leicester City
Newcastle United v Tottenham Hotspur
Southampton v Burnley
Watford v Brighton & Hove Albion
Wolverhampton Wanderers v Everton
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5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
The specs
Engine: 3.0-litre 6-cyl turbo
Power: 435hp at 5,900rpm
Torque: 520Nm at 1,800-5,500rpm
Transmission: 9-speed auto
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Washmen Profile
Date Started: May 2015
Founders: Rami Shaar and Jad Halaoui
Based: Dubai, UAE
Sector: Laundry
Employees: 170
Funding: about $8m
Funders: Addventure, B&Y Partners, Clara Ventures, Cedar Mundi Partners, Henkel Ventures
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Director: Siva
Stars: Suriya, Bobby Deol, Disha Patani, Yogi Babu, Redin Kingsley
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Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Keane on …
Liverpool’s Uefa Champions League bid: “They’re great. With the attacking force they have, for me, they’re certainly one of the favourites. You look at the teams left in it - they’re capable of scoring against anybody at any given time. Defensively they’ve been good, so I don’t see any reason why they couldn’t go on and win it.”
Mohamed Salah’s debut campaign at Anfield: “Unbelievable. He’s been phenomenal. You can name the front three, but for him on a personal level, he’s been unreal. He’s been great to watch and hopefully he can continue now until the end of the season - which I’m sure he will, because he’s been in fine form. He’s been incredible this season.”
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If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.
When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.
How to get there: Emirates currently flies from Dubai to Orlando five times a week.
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In 2013, The National's History Project went beyond the walls to see what life was like living in Abu Dhabi's fabled fort:
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Starring: Rami Malek, Lucy Boynton, Gwilym Lee
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Barcelona v Real Madrid, 11pm UAE
Match is on BeIN Sports
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Director: Simon Curtis
Cast: Hugh Bonneville, Elizabeth McGovern, Maggie Smith, Michelle Dockery, Laura Carmichael, Jim Carter and Phyllis Logan
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