Palestinian designer Ayham Hassan on embracing his culture and going viral





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The Central Saint Martins graduate fashion show in London – an annual hot ticket thanks to alumni such as Alexander McQueen and John Galliano – was fraught with tension this year. Sponsored by L’Oréal, whose links to Israel have drawn criticism, the show attracted protests outside the venue.

Inside, Palestinian student Ayham Hassan sent out his graduation collection, Im-Mortal Magenta: The colour that doesn’t exist. Exploring the reality of being a Palestinian under occupation, the looks were bound by a punchy magenta tone, with patterns and motifs from traditional tatreez, hand-embroidered by women in the West Bank.

Speaking by phone from London weeks later, he explains the title. “Magenta is a very happy colour. It’s a colour our mind makes up. It literally doesn’t exist.” A light wavelength anomaly, according to The Royal Institution, magenta appears when red and blue cones fire, but green does not.

Models wore looks inspired by majdal silk and rubber bands alluding to slingshots used by Palestinian children against tanks. Photo: Ayham Hassan
Models wore looks inspired by majdal silk and rubber bands alluding to slingshots used by Palestinian children against tanks. Photo: Ayham Hassan

For Hassan, this peculiarity felt like an apt metaphor for the Palestinian state, existing yet denied. “For me, [magenta] became like a shield, a protection or a second skin, and these beautiful embroideries and motifs are a second skin to protect you in this horrible war.”

Born in Ramallah, Hassan says his path to London had a touch of kismet. His flair was spotted by a tutor at Birzeit University, who urged him to apply to Central Saint Martins. Despite the odds – only 50 students chosen from more than 3,000 – he won a place.

Then came the battle to raise the fees. A crowdfunding plea was reshared by model Bella Hadid, picked up by Dazed magazine, and drew a brand sponsor to cover part of his costs. Grateful for the kindness of strangers, Hassan is also painfully aware of the disconnect between studying fashion amid Israeli violence.

Hand-embroidered motifs from the West Bank and silhouettes in vivid colours told a story of resistance on the runway. Photo: Ayham Hassan
Hand-embroidered motifs from the West Bank and silhouettes in vivid colours told a story of resistance on the runway. Photo: Ayham Hassan

“How can I talk about a genocide in a fashion collection? How can I approach such a thing? You can imagine how frustrating and sad it is to be a Palestinian experiencing it in London. I could not be creative. We all thought it would finish after three months,” he says. Only by channelling his fury and helplessness into design did something shift. “I realised that history repeats itself, and I need to look at the past and address it in reality, as well as this whole concept of modern displacement.”

His work became a broadcast of “our reality as Palestinians, the genocide and ethnic cleansing, as well as the horrific things that happen to us on a daily basis”. Strong silhouettes mixed with vibrant pink became metaphors for hope. “I don’t need to do claustrophobic clothes, I don’t need to do sad things,” he says. “I need to show the beauty of Gaza, of Palestinians, and the beauty of just the fact that we are resilient and resistant to this horrific thing.”

Raw and powerful, his final collection tackled identity head-on. A lightweight magenta top with extra-long sleeves is knotted at the sternum, paired with a full skirt layered under gossamer netting and finished with a head covering banded in pink – inspired by lost Palestinian majdal silk, its know-how erased by the Nakba. Protective motifs, hand-embroidered by women in Ramallah, edge the scarf.

Atypically for a degree show at a university, Ayham Hassan's collection received a lot of attention from the British and international press. Photo: Ayham Hassan
Atypically for a degree show at a university, Ayham Hassan's collection received a lot of attention from the British and international press. Photo: Ayham Hassan

Elsewhere, a glossy cerise dress ties at the hip, its stiff collar covered in geometric designs. A chunky pink and grey scarf knitted by Hassan’s mother carries motifs of bullets and flowers, worn over a shredded, shroud-like dress.

Another knitted piece is made of 500,000 rubber bands, nodding to slingshots once used by Palestinian children against tanks. An oversized quilted jacket covered in tatreez patterns offers both armour and embrace, paired with an asymmetric crinolined skirt that keeps the viewer literally and figuratively at arm’s length.

This final look was chosen for Thread Memory: Embroidery from Palestine at the V&A Dundee, curated by Rachel Dedman to mark Dundee’s 45-year twinning with Nablus. Hassan’s graduation show went viral, covered by British versions of i-D and Vogue.

Only 50 students make it to Central Saint Martins each year. Photo: Ayham Hassan
Only 50 students make it to Central Saint Martins each year. Photo: Ayham Hassan

The buzz endures. “It was a beautiful way for me to end this journey, and it was incredible to see British Vogue unapologetically mention Palestine and genocide without censoring. It’s just a huge, huge achievement for me as a designer.”

Now seeking investors, Hassan also won the British Fashion Council x Net-a-Porter and Mr Porter Education Fund award, which he hopes will help him establish a London studio and create more work for women in the West Bank.

He was also awarded the L’Oréal Prize, but declined it on moral grounds. “I cannot have this on my conscience,” he says. It was bittersweet. “Do you know who was picking the people? Daniel Lee, creative director of Burberry. So it was incredible to be recognised.”

The collection had deliberate pops of magenta, a colour that ‘doesn’t exist’ to question visibility and the idea of a denied homeland. Photo: Ayham Hassan
The collection had deliberate pops of magenta, a colour that ‘doesn’t exist’ to question visibility and the idea of a denied homeland. Photo: Ayham Hassan

His collection, Hassan hopes, reframes a wider narrative. “It was questioning the whole fashion education system. It was questioning everything. I mean, I was the only Arab, Muslim and Palestinian student in the whole year of 140 students. It was very major to get accepted, but it has been a really, really difficult journey.”

At the degree show, as protests raged outside, Hassan’s models – many from the Palestinian diaspora – spontaneously wrote “Free Palestine” and “Divest Now” on their hands, raising them as they walked the runway. “It wasn’t planned,” Hassan says. “It was something they wanted to do. That moment turned the show into something far bigger than fashion.”

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MATCH INFO

Real Madrid 2

Vinicius Junior (71') Mariano (90 2')

Barcelona 0

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Stars: Brad Pitt, Tommy Lee Jones

Five out of five stars 

Company profile

Name: Back to Games and Boardgame Space

Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)

Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)

Based: Dubai and Abu Dhabi 

Industry: Back to Games (retail); Boardgame Space (wholesale and distribution) 

Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space  

Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019

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Company Profile 

Founder: Omar Onsi

Launched: 2018

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Investors: B&Y, Phoenician Funds, M1 Group, Shorooq Partners

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Juventus v Valencia, Tuesday, midnight (UAE)

Scores

Day 2

New Zealand 153 & 56-1
Pakistan 227

New Zealand trail by 18 runs with nine wickets remaining

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Engine: 3.0-litre six-cylinder MHEV

Power: 360bhp

Torque: 500Nm

Transmission: eight-speed automatic

Price: from Dh282,870

On sale: now

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

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5. Zakat 

Groom and Two Brides

Director: Elie Samaan

Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla

Rating: 3/5

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

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ETFs have zero upfront fees and annual charges as low as 0.07 per cent a year, which means you get to keep more of your returns, as actively managed funds can charge as much as 1.5 per cent a year.

There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.

Tamkeen's offering
  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
  • Option 2: 50% across three years
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Wednesday

4.15pm: Japan v Spain (Group A)

5.30pm: UAE v Italy (Group A)

6.45pm: Russia v Mexico (Group B)

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Cast: John Abraham, Mouni Roy, Jackie Shroff and Sikandar Kher 

Heavily-sugared soft drinks slip through the tax net

Some popular drinks with high levels of sugar and caffeine have slipped through the fizz drink tax loophole, as they are not carbonated or classed as an energy drink.

Arizona Iced Tea with lemon is one of those beverages, with one 240 millilitre serving offering up 23 grams of sugar - about six teaspoons.

A 680ml can of Arizona Iced Tea costs just Dh6.

Most sports drinks sold in supermarkets were found to contain, on average, five teaspoons of sugar in a 500ml bottle.

TEAMS

US Team
Dustin Johnson, Jordan Spieth
Justin Thomas, Daniel Berger
Brooks Koepka, Rickie Fowler
Kevin Kisner, Patrick Reed
Matt Kuchar, Kevin Chappell
Charley Hoffman*, Phil Mickelson*

International Team
Hideki Matsuyama, Jason Day 
Adam Scott, Louis Oosthuizen
Marc Leishman, Charl Schwartzel
Branden Grace, Si Woo Kim
Jhonattan Vegas, Adam Hadwin
Emiliano Grillo*, Anirban Lahiri*

denotes captain's picks

 

 

UAE currency: the story behind the money in your pockets
US tops drug cost charts

The study of 13 essential drugs showed costs in the United States were about 300 per cent higher than the global average, followed by Germany at 126 per cent and 122 per cent in the UAE.

Thailand, Kenya and Malaysia were rated as nations with the lowest costs, about 90 per cent cheaper.

In the case of insulin, diabetic patients in the US paid five and a half times the global average, while in the UAE the costs are about 50 per cent higher than the median price of branded and generic drugs.

Some of the costliest drugs worldwide include Lipitor for high cholesterol. 

The study’s price index placed the US at an exorbitant 2,170 per cent higher for Lipitor than the average global price and the UAE at the eighth spot globally with costs 252 per cent higher.

High blood pressure medication Zestril was also more than 2,680 per cent higher in the US and the UAE price was 187 per cent higher than the global price.

Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind
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7.40pm: Firebreak Stakes | Group 3 | $200,000 (D) | 1,600m

8.15pm: Meydan Trophy | Conditions (TB) | $100,000 (T) | 1,900m

8.50pm: Balanchine | Group 2 (TB) | $250,000 (T) | 1,800m

9.25pm: Handicap (TB) | $135,000 (D) | 1,200m

10pm: Handicap (TB) | $175,000 (T) | 2,410m.

TV: World Cup Qualifier 2018 matches will be aired on on OSN Sports HD Cricket channel

The biog

Family: He is the youngest of five brothers, of whom two are dentists. 

Celebrities he worked on: Fabio Canavaro, Lojain Omran, RedOne, Saber Al Rabai.

Where he works: Liberty Dental Clinic 

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
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WRESTLING HIGHLIGHTS
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The biog

Simon Nadim has completed 7,000 dives. 

The hardest dive in the UAE is the German U-boat 110m down off the Fujairah coast. 

As a child, he loved the documentaries of Jacques Cousteau

He also led a team that discovered the long-lost portion of the Ines oil tanker. 

If you are interested in diving, he runs the XR Hub Dive Centre in Fujairah

 

UAE currency: the story behind the money in your pockets
The biog

Mission to Seafarers is one of the largest port-based welfare operators in the world.

It provided services to around 200 ports across 50 countries.

They also provide port chaplains to help them deliver professional welfare services.

BRIEF SCORES:

Toss: Nepal, chose to field

UAE 153-6: Shaiman (59), Usman (30); Regmi 2-23

Nepal 132-7: Jora 53 not out; Zahoor 2-17

Result: UAE won by 21 runs

Series: UAE lead 1-0

SERIE A FIXTURES

Saturday (All UAE kick-off times)

Lecce v SPAL (6pm)

Bologna v Genoa (9pm)

Atlanta v Roma (11.45pm)

Sunday

Udinese v Hellas Verona (3.30pm)

Juventus v Brescia (6pm)

Sampdoria v Fiorentina (6pm)

Sassuolo v Parma (6pm)

Cagliari v Napoli (9pm)

Lazio v Inter Milan (11.45pm)

Monday

AC Milan v Torino (11.45pm)

 

PROFILE OF HALAN

Started: November 2017

Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga

Based: Cairo, Egypt

Sector: transport and logistics

Size: 150 employees

Investment: approximately $8 million

Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar

Various Artists 
Habibi Funk: An Eclectic Selection Of Music From The Arab World (Habibi Funk)
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Updated: October 16, 2025, 2:01 PM