Paris Hilton will be coming to Dubai next week to launch her new perfume, Platinum Rush. The <a href="https://www.thenational.ae/arts-culture/people-of-the-decade-paris-hilton-1.551167">socialite and hotel heiress</a> says she is "so excited" to return to the UAE, after dropping hints on social media that she was planning an "epic trip" to the city. Taking place at Dubai Festival City Mall, the launch will be a chance for fans to meet Hilton and get a first look at the new fragrance, which will be the 24th in her range. Announcing the visit to her 9.8 million followers on Instagram, Hilton said: “Hey #Dubai So excited to see you at the launch of my 24th Fragrance #PlatinumRush At @DubaiFestivalCityMall at Brands 4U at 4:30pm. See you there!” The 37-year-old, who is the granddaughter of Hilton Hotel founder Conrad Hilton, starred in reality TV series The Simple Life alongside Nicole Ritchie, and has since launched multiple beauty, fashion and accessory lines. She has been a <a href="https://www.thenational.ae/arts-culture/paris-hilton-reveals-she-would-love-to-buy-a-home-in-dubai-1.274445">regular visitor to Dubai</a> since filming a reality spin-off show <em>Paris Hilton's Dubai BFF </em>here in 2009<em>.</em> <strong>______________________</strong> <strong>Read more:</strong> <strong><a href="https://www.thenational.ae/lifestyle/fashion/supermodel-naomi-campbell-lights-up-burj-khalifa-as-she-arrives-in-dubai-to-give-a-talk-1.792049">Supermodel Naomi Campbell lights up the Burj Khalifa as she arrives in Dubai to give talk </a></strong> <strong><a href="https://www.thenational.ae/lifestyle/fashion/huda-and-mona-kattan-to-launch-their-own-perfume-line-called-kayali-1.790971">Huda and Mona Kattan to launch their own perfume line called Kayali</a></strong> <strong><a href="https://www.thenational.ae/lifestyle/fashion/revamp-your-work-wardrobe-at-dubai-pop-up-in-pictures-1.791340">Revamp your work wardrobe at Dubai pop-up — in pictures</a></strong> <strong>______________________</strong>