<span style="font-family:Arial;mso-bidi-font-family:Arial; color:#464646;mso-ansi-language:EN-US"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: arial, helvetica, hirakakupro-w3, osaka, 'ms pgothic', sans-serif; "></span>The announcement this summer that Damac Properties is partnering with Versace on a residential project in Saudi Arabia came as little surprise. Neither did the fact that the project was unveiled at Harrods in London. If there's one thing we love in this part of the world, it's a good brand association. <o:p></o:p></span> <span style="font-family:Arial;mso-bidi-font-family:Arial; color:#464646;mso-ansi-language:EN-US">Both parties are on to a good thing. This is a region where shopping is a national past time and designer brands are a badge of honour. A designer home is a natural evolution... if you have the watch, shoes and bag, why not buy the apartment too?<o:p></o:p></span> <span style="font-family:Arial;mso-bidi-font-family:Arial; color:#464646;mso-ansi-language:EN-US">Read more about the Versace show flat in this Saturday's edition of House & Home. <o:p></o:p></span>