Why fashion prizes matter most when nurturing home-grown talent





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Last weekend, Qatar played host to the seventh Fashion Trust Arabia, an award rapidly becoming a bellwether for the region’s rising design talent. Conceived as both prize and platform, FTA offers not only funding, but also the kind of support that can open doors in an increasingly saturated global market.

This year’s winners reflect the breadth of the Middle East and North Africa’s creative landscape. Moroccan designer Youssef Drissi, founder of Late For Work, claimed the Ready-to-Wear award, while compatriot Leila Roukni secured the Accessories prize. In Evening Wear, the judges awarded Saudi designer Ziyad Albuainain, and Bahrain’s Touchless took home the Fashion Tech distinction. Egypt’s FYR emerged as the standout in the Jewellery category.

With grants ranging from $100,000 to $200,000, FTA’s backing provides a genuine financial lifeline. A runway show may offer the purest expression of a creative vision, but staging one can cost up to $150,000 – prohibitively expensive for young labels. Fashion prizes, in contrast, offer both financial firepower and global exposure, as well as proximity to industry power brokers that money cannot buy.

Moroccan label Late For Work won the Ready-to-Wear prize. Photo: Late For Work / Instagram
Moroccan label Late For Work won the Ready-to-Wear prize. Photo: Late For Work / Instagram

It’s a model with a proven pedigree. The International Woolmark Prize famously launched Karl Lagerfeld and Yves Saint Laurent in 1954. Since 1989, the British Fashion Awards – now simply the Fashion Awards – have helped elevate names such as Dior creative director Jonathan Anderson (who was in Qatar for the FTA ceremony), Burberry's Daniel Lee, Grace Wales Bonner of Hermes, Erdem, Craig Green and Simone Rocha.

The LVMH Prize has boosted talents from Thebe Magugu to Casablanca by Charaf Tajer, while the CFDA Fashion Fund has long been a springboard for American designers, including Thom Browne and The Row. The Queen Elizabeth II Award for British Design has similarly expanded the exposure of SS Daley, Priya Ahluwalia and Richard Quinn.

Evidently, the case for financial aid in building long-term, sustainable careers is overwhelming.

Italian photographer Francesco Carrozzini and Vogue's Anna Wintour at the awards ceremony held in National Museum of Qatar. Getty
Italian photographer Francesco Carrozzini and Vogue's Anna Wintour at the awards ceremony held in National Museum of Qatar. Getty

Since launching in 2018, the non-profit FTA has been replicating the same grass roots support. In the UAE capital, the Abu Dhabi Music & Arts Foundation x Dolce & Gabbana prize offers a paid internship to Emirati fashion and jewellery designers, while Dubai Fashion Week continues to raise the profile of regional designers with its roll-call of global brands, with Italian designer Alberta Ferretti the latest guest of honour confirmed for the February 2026 edition.

In Saudi Arabia, the Fashion Fund was announced in September. Rather than a prize, it is set up for private equity investments, but its focus on fashion is still noteworthy.

FTA benefits from the considerable backing of Mayhoola, the Qatari investment group behind Valentino, Balmain and Pal Zileri – support the fashion weeks of London and New York, both under strain, must eye with envy. Mayhoola chief executive Rachid Mohamed Rachid sits on the FTA board and judging panel, while Sheikha Moza bint Nasser, the mother of Emir of Qatar Sheikh Tamim, serves as honorary chair.

Saad Al Kharji, left, chairman of Qatar Tourism, and award-winning designer Youssef Drissi. WireImage
Saad Al Kharji, left, chairman of Qatar Tourism, and award-winning designer Youssef Drissi. WireImage

Their involvement ensures the calibre of attention few emerging designers could otherwise hope to access. This year alone, FTA attracted luminaries including Balenciaga creative director Pierpaolo Piccioli, Conde Nast chief content officer Anna Wintour, French actresses Juliette Binoche and Isabelle Adjani, and Hollywood actor Adrien Brody.

The 2025 jury comprised Lebanese couturiers Zuhair Murad and Rabih Kayrouz, Italian designer Giambattista Valli, Swiss-Chilean model Paloma Elsesser, Schiaparelli creative designer Daniel Roseberry, Jordanian-Romanian shoe designer Amina Muaddi and Imran Amed, founder of Business of Fashion. Miuccia Prada, meanwhile, flew into the Qatari capital to accept a Lifetime Achievement Award.

For designers, the exposure such events and platforms brings is invaluable. Palestinian designer Ayham Hassan, for example, picked up the Debut Talent award, soon after winning the British Fashion Council x Net-a-Porter and the Mr Porter Education Fund awards.

With work that draws heavily on his Palestinian heritage, and filled with traditional embroidery made by women in the West Bank, Hassan told TN Magazine that such platforms brought him to a new audience, while nods from industry leaders serve as validation to continue. “It was incredible to be recognised,” he said.

Guests and prize-winners at the ceremony. Photo: Fashion Trust Arabia / Instagram
Guests and prize-winners at the ceremony. Photo: Fashion Trust Arabia / Instagram

In an industry where two-thirds of start-ups fold within a decade, an infusion of capital – paired with mentorship – can mean the difference between a label gaining traction or quietly vanishing.

With its reach and credibility, Fashion Trust Arabia offers a blueprint for nurturing emerging talent while elevating the region’s creative standing. Having paved the way, and with similar ecosystem-building prizes now increasingly available across the region, the future looks bright for young Arab designers.

Bio

Age: 25

Town: Al Diqdaqah – Ras Al Khaimah

Education: Bachelors degree in mechanical engineering

Favourite colour: White

Favourite place in the UAE: Downtown Dubai

Favourite book: A Life in Administration by Ghazi Al Gosaibi.

First owned baking book: How to Be a Domestic Goddess by Nigella Lawson.

SPEC%20SHEET%3A%20NOTHING%20PHONE%20(2a)
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Classification of skills

A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation. 

A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.

The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000. 

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

Honeymoonish
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UK’s AI plan
  • AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
  • £10bn AI growth zone in South Wales to create 5,000 jobs
  • £100m of government support for startups building AI hardware products
  • £250m to train new AI models
THE%20SWIMMERS
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Tips to keep your car cool
  • Place a sun reflector in your windshield when not driving
  • Park in shaded or covered areas
  • Add tint to windows
  • Wrap your car to change the exterior colour
  • Pick light interiors - choose colours such as beige and cream for seats and dashboard furniture
  • Avoid leather interiors as these absorb more heat
If you go

The flights

There are direct flights from Dubai to Sofia with FlyDubai (www.flydubai.com) and Wizz Air (www.wizzair.com), from Dh1,164 and Dh822 return including taxes, respectively.

The trip

Plovdiv is 150km from Sofia, with an hourly bus service taking around 2 hours and costing $16 (Dh58). The Rhodopes can be reached from Sofia in between 2-4hours.

The trip was organised by Bulguides (www.bulguides.com), which organises guided trips throughout Bulgaria. Guiding, accommodation, food and transfers from Plovdiv to the mountains and back costs around 170 USD for a four-day, three-night trip.

 

MATCH INFO

Tottenham Hotspur 1
Kane (50')

Newcastle United 0

GIANT REVIEW

Starring: Amir El-Masry, Pierce Brosnan

Director: Athale

Rating: 4/5

Company%C2%A0profile
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THE%C2%A0SPECS
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Jetour T1 specs

Engine: 2-litre turbocharged

Power: 254hp

Torque: 390Nm

Price: From Dh126,000

Available: Now

Company%20profile
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Top investing tips for UAE residents in 2021

Build an emergency fund: Make sure you have enough cash to cover six months of expenses as a buffer against unexpected problems before you begin investing, advises Steve Cronin, the founder of DeadSimpleSaving.com.

Think long-term: When you invest, you need to have a long-term mindset, so don’t worry about momentary ups and downs in the stock market.

Invest worldwide: Diversify your investments globally, ideally by way of a global stock index fund.

Is your money tied up: Avoid anything where you cannot get your money back in full within a month at any time without any penalty.

Skip past the promises: “If an investment product is offering more than 10 per cent return per year, it is either extremely risky or a scam,” Mr Cronin says.

Choose plans with low fees: Make sure that any funds you buy do not charge more than 1 per cent in fees, Mr Cronin says. “If you invest by yourself, you can easily stay below this figure.” Managed funds and commissionable investments often come with higher fees.

Be sceptical about recommendations: If someone suggests an investment to you, ask if they stand to gain, advises Mr Cronin. “If they are receiving commission, they are unlikely to recommend an investment that’s best for you.”

Get financially independent: Mr Cronin advises UAE residents to pursue financial independence. Start with a Google search and improve your knowledge via expat investing websites or Facebook groups such as SimplyFI. 

COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
War 2

Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

THURSDAY FIXTURES

4.15pm: Italy v Spain (Group A)
5.30pm: Egypt v Mexico (Group B)
6.45pm: UAE v Japan (Group A)
8pm: Iran v Russia (Group B)

RESULTS

6.30pm Handicap (TB) $68,000 (Dirt) 1,200m

Winner Canvassed, Par Dobbs (jockey), Doug Watson (trainer)

7.05pm Meydan Cup – Listed Handicap (TB) $88,000 (Turf) 2,810m

Winner Dubai Future, Frankie Dettori, Saeed bin Suroor

7.40pm UAE 2000 Guineas – Group 3 (TB) $125,000 (D) 1,600m

Winner Mouheeb, Ryan Curatolo, Nicholas Bachalard

8.15pm Firebreak Stakes – Group 3 (TB) $130,000 (D) 1,600m

Winner Secret Ambition, Tadhg O’Shea, Satish Seemar

9.50pm Meydan Classic – Conditions (TB) $$50,000 (T) 1,400m

Winner Topper Bill, Richard Mullen, Satish Seemar

9.25pm Dubai Sprint – Listed Handicap (TB) $88,000 (T) 1,200m

Winner Man Of Promise, William Buick, Charlie Appleby

COMPANY%20PROFILE
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Sweet%20Tooth
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THE SPECS

2020 Toyota Corolla Hybrid LE

Engine: 1.8 litre combined with 16-volt electric motors

Transmission: Automatic with manual shifting mode

Power: 121hp

Torque: 142Nm

Price: Dh95,900

Winners

Best Men's Player of the Year: Kylian Mbappe (PSG)

Maradona Award for Best Goal Scorer of the Year: Robert Lewandowski (Bayern Munich)

TikTok Fans’ Player of the Year: Robert Lewandowski

Top Goal Scorer of All Time: Cristiano Ronaldo (Manchester United)

Best Women's Player of the Year: Alexia Putellas (Barcelona)

Best Men's Club of the Year: Chelsea

Best Women's Club of the Year: Barcelona

Best Defender of the Year: Leonardo Bonucci (Juventus/Italy)

Best Goalkeeper of the Year: Gianluigi Donnarumma (PSG/Italy)

Best Coach of the Year: Roberto Mancini (Italy)

Best National Team of the Year: Italy 

Best Agent of the Year: Federico Pastorello

Best Sporting Director of the Year: Txiki Begiristain (Manchester City)

Player Career Award: Ronaldinho

Abu Dhabi card

5pm: Handicap (TB) Dh100,000 2,400m

5.30pm: Wathba Stallions Cup Handicap (PA) Dh 70,000 2,200m

6pm: Abu Dhabi Fillies Classic Prestige (PA) Dh110,000 1,400m

6.30pm: Abu Dhabi Colts Classic Prestige (PA) Dh110,000 1,400m

7pm: Handicap (PA) Dh85,000 1,600m

7.30pm: Maiden (PA) Dh80,000 1,600m

The National selections:

5pm: Valcartier

5.30pm: AF Taraha

6pm: Dhafra

6.30pm: Maqam

7pm: AF Mekhbat

7.30pm: Ezz Al Rawasi  

Company%20profile
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DUNE%3A%20PART%20TWO
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Wicked: For Good

Director: Jon M Chu

Starring: Ariana Grande, Cynthia Erivo, Jonathan Bailey, Jeff Goldblum, Michelle Yeoh, Ethan Slater

Rating: 4/5

The%20specs
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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Part three: an affection for classic cars lives on

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

Updated: November 26, 2025, 6:39 AM