DUBAI // AA's decision to take up a personalised healthcare programme may have saved his life.
The Saudi national is one of hundreds of people in the UAE who are prepared to pay the hefty fees for such programmes, and for him it was well worth it.
AA, 48, went for a comprehensive screening as part of his policy at Eternity Medicine Institute. Using a low-radiation, full-body scan, doctors found a small mass in his left kidney.
After having it removed, he was told by his nephrologist that he had a two-centimetre tumour. The cancer had not spread and was removed cleanly because of the early detection.
"The doctor was surprised," said AA. "He said he's never seen anyone discover the cancer that early. Essentially, this check-up saved my life."
He had signed up for Eternity's age-management programme, the first in the UAE outside of hospitals, as a preventive measure.
"I'm approaching 50 and I wanted to make sure that I continued living a healthy life," he said.
In less than a year since it opened, the institute has registered 500 clients, with 40 more every month.
But the service comes at a cost. The standard age-management programme costs Dh11,999 for the initial screening, and the elite programme is Dh39,999. Neither is covered by insurance.
Twelve per cent of the patients have signed up for the elite package.
AA is concerned that such services are only available to those who can afford it. "This should be accessible to everyone, at least those with high risk," he said. "Ultimately, it really is about life and death."
The fee covers a comprehensive series of tests, in which more than 100 health indicators are measured. They include a full-body scan using an ultra-low radiation scanner, brain screening, nutritional analysis, hormone analysis and risk assessment for heart attack and stroke.
The information is compiled into a report physicians present to patients two weeks later. A health programme is prescribed, and can involve lifestyle modification or supplements.
Two to three months later, the tests are repeated to measure progress, followed by another consultation.
A basic follow-up test is then prescribed at intervals of between four and six months, costing Dh3,399 for the age-management plan and Dh2,899 for the elite.
Patients can choose to have more tests for extra fees.
Doctors monitor patients' progress and meet them throughout the term of the one-year plan.
The main benefit is the relationship the doctor builds with the client, said Markus Giebel, chief executive of Eternity Medicine Institute.
"Some people stop at the tests; this is actually where we begin," Mr Giebel said. "Each and every programme is tailor-made according to the client's needs. Our software will also monitor you. If you don't come when you're supposed to you will get a call from us. If you run out of medicine our software will know and you will get a call from us."
A similar, less comprehensive programme is offered at Emirates Hospital and has about 600 members in Abu Dhabi and Dubai.
The initial assessment, which involves a full body ultrasound, nutritional analysis, measurement of hormone levels and toxicology screening, costs Dh1,500.
Personalised healthcare is gaining popularity in the developed world.
In the US, where primary-care doctors spend on average less than eight minutes with patients, there has been a niche market for more than a decade.
MDVIP, the largest organisation in the US providing "concierge medicine services", which offer patients 24-hour access to physicians, has more than 200,000 members.
Members pay an annual fee that includes a comprehensive check-up for cardiac health, diabetes, metabolism, mental health, nutrition and fitness. Patients are then assigned a plan and charged accordingly.
"It's not about the number of years, but the quality of life for that individual," said Mark Murrison, president of MDVIP.
Eternity does not offer concierge medicine, but plans to in the future.
Dr Graham Simpson, Eternity's co-founder and chief medical officer, said education about factors that cause disease and controlling those factors early is key to protecting lives.
"I really believe mothers hold the key to the health of the Arab world, because it's the mothers who control what goes on in the kitchen," Dr Simpson said.
"It's one thing to pay for an age-management programme, but prevention should be done in the home."
mismail@thenational.ae
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UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets
Neil Thomson – THE BIO
Family: I am happily married to my wife Liz and we have two children together.
Favourite music: Rock music. I started at a young age due to my father’s influence. He played in an Indian rock band The Flintstones who were once asked by Apple Records to fly over to England to perform there.
Favourite book: I constantly find myself reading The Bible.
Favourite film: The Greatest Showman.
Favourite holiday destination: I love visiting Melbourne as I have family there and it’s a wonderful place. New York at Christmas is also magical.
Favourite food: I went to boarding school so I like any cuisine really.
CREW
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THE BIO
Family: I have three siblings, one older brother (age 25) and two younger sisters, 20 and 13
Favourite book: Asking for my favourite book has to be one of the hardest questions. However a current favourite would be Sidewalk by Mitchell Duneier
Favourite place to travel to: Any walkable city. I also love nature and wildlife
What do you love eating or cooking: I’m constantly in the kitchen. Ever since I changed the way I eat I enjoy choosing and creating what goes into my body. However, nothing can top home cooked food from my parents.
Favorite place to go in the UAE: A quiet beach.
England v South Africa schedule
- First Test: Starts Thursday, Lord's, 2pm (UAE)
- Second Test: July 14-18, Trent Bridge, Nottingham, 2pm
- Third Test: The Oval, London, July 27-31, 2pm
- Fourth Test: Old Trafford, Manchester, August 4-8
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The Buckingham Murders
Starring: Kareena Kapoor Khan, Ash Tandon, Prabhleen Sandhu
Director: Hansal Mehta
Rating: 4 / 5
Selected fixtures
All times UAE
Wednesday
Poland v Portugal 10.45pm
Russia v Sweden 10.45pm
Friday
Belgium v Switzerland 10.45pm
Croatia v England 10.45pm
Saturday
Netherlands v Germany 10.45pm
Rep of Ireland v Denmark 10.45pm
Sunday
Poland v Italy 10.45pm
Monday
Spain v England 10.45pm
Tuesday
France v Germany 10.45pm
Rep of Ireland v Wales 10.45pm
The%20Mother%20
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Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
The specs
Engine: 2.0-litre 4-cylinder turbo
Power: 240hp at 5,500rpm
Torque: 390Nm at 3,000rpm
Transmission: eight-speed auto
Price: from Dh122,745
On sale: now
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Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
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How it works
Each player begins with one of the great empires of history, from Julius Caesar's Rome to Ramses of Egypt, spread over Europe and the Middle East.
Round by round, the player expands their empire. The more land they have, the more money they can take from their coffers for each go.
As unruled land and soldiers are acquired, players must feed them. When a player comes up against land held by another army, they can choose to battle for supremacy.
A dice-based battle system is used and players can get the edge on their enemy with by deploying a renowned hero on the battlefield.
Players that lose battles and land will find their coffers dwindle and troops go hungry. The end goal? Global domination of course.
Company profile
Date started: December 24, 2018
Founders: Omer Gurel, chief executive and co-founder and Edebali Sener, co-founder and chief technology officer
Based: Dubai Media City
Number of employees: 42 (34 in Dubai and a tech team of eight in Ankara, Turkey)
Sector: ConsumerTech and FinTech
Cashflow: Almost $1 million a year
Funding: Series A funding of $2.5m with Series B plans for May 2020
UAE currency: the story behind the money in your pockets
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Company%20Profile
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Tenet
Director: Christopher Nolan
Stars: John David Washington, Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, Michael Caine, Kenneth Branagh
Rating: 5/5