Video game Infestation 88, inspired by Mickey Mouse's first appearance in Steamboat Willie. Photo: Nightmare Forge Games
Video game Infestation 88, inspired by Mickey Mouse's first appearance in Steamboat Willie. Photo: Nightmare Forge Games
Video game Infestation 88, inspired by Mickey Mouse's first appearance in Steamboat Willie. Photo: Nightmare Forge Games
Video game Infestation 88, inspired by Mickey Mouse's first appearance in Steamboat Willie. Photo: Nightmare Forge Games

Why Mickey Mouse horror adaptation was inevitable first step as copyright expires


Faisal Salah
  • English
  • Arabic

One of the most talked about subjects over the New Year’s weekend was the Disney property Steamboat Willie, starring its mascot Mickey Mouse, entering the public domain.

According to the parameters of fair use, only the character portrayed in the black-and-white short film has been made available and not Mickey himself.

This hasn't stopped the online community from fully embracing the change over the first two days of the year by lampooning and parodying the character, and larger projects are also being made public.

Two of the three major announcements that are set to use the Steamboat Willie character have come in the form of horror projects. One is a film titled Mickey’s Mouse Trap, and the other is a video game called Infestation 88, with the latter releasing its first trailer on Monday.

Both projects have seemingly been in the works for months, in anticipation of entering the public domain. But one might ask, why is horror the first genre for some of these beloved children’s characters?

Subversion of expectation

Winnie the Pooh and prototype Mickey Mouse a la Steamboat Willie represent the start of what will be more and more children’s characters becoming available for fair use, as a number of copyrights are set to expire in the coming years.

For many, these characters represent the innocence of childhood. Their companies held them closely and carefully for many years, and they are well known for being soft-spoken and happy-go-lucky – the perfect combination to appeal to young children.

The original 1928 script for Disney's Steamboat Willie, the first cartoon to star Mickey Mouse. AFP
The original 1928 script for Disney's Steamboat Willie, the first cartoon to star Mickey Mouse. AFP

Turning that reputation on its head is the exact thing that Disney in particular worked decades to ensure would never happen, which is why this subversion is the first temptation once the restrictions are no longer in place.

These aren’t just any children’s characters either. The image of Mickey Mouse, even in his distinct Steamboat Willie appearance, is ubiquitous around the world. Being an instantly recognisable figure in such an unexpected way is immediately eye-catching for many who are so used to the character's traditional tone.

Cheap to make with high returns

The Lord of the Rings director Peter Jackson had his start in the film industry with horror movie Bad Taste. AP
The Lord of the Rings director Peter Jackson had his start in the film industry with horror movie Bad Taste. AP

The horror genre is a go-to for the film industry with good reason, as both low and micro-budgeted movies can be competitive at the box office, drawing from the genre's built-in audience.

This has made the space a breeding ground of talent. Some of the biggest directors in history started their careers making films with small budgets that allowed them to showcase their talent and craft, including luminaries such as James Cameron (Piranha 2), Sam Raimi (Evil Dead) and Peter Jackson (Bad Taste).

Of course, financiers of films are in it to make a profit, and what better way to guarantee public curiosity than to use a well-known character to sell the film with zero licensing costs?

Micro-budgets in particular have been a tried-and-true formula for the genre for decades. Found-footage film The Blair Witch Project was made for around $500,000 and made $249 million globally. Paranormal Activity (2007) had a budget of $215,000 and grossed $193 million at the global box office.

Fear is heightened in the familiar

While there is fun in twisting expectations and striking big at the box office, there is one major creative reason as well. One of the primary aims of the horror genre is to scare its audience, and the most effective scare tactic is to take something that makes us feel safe and turn it on its head.

Think of the scariest scenes from the history of film. In Alfred Hitchcock's 1960 movie Psycho, a woman takes a shower after a long day, only to be attacked by a mystery intruder. In Ridley Scott's 1980 film Alien, a routine and friendly dinner is interrupted by a surprise birth. In each, things that are innately comforting in human experience are inverted and harnessed to scare the viewer.

Actress Janet Leigh in the famed Psycho shower scene. Photo: Everett Collection / Rex Features
Actress Janet Leigh in the famed Psycho shower scene. Photo: Everett Collection / Rex Features

This is exactly why Mickey Mouse and Winnie the Pooh make such ideal candidates for terror, and the 2023 hit Five Nights at Freddy's soared to $295.1 million worldwide, itself inspired by children's restaurants such as Chuck E Cheese.

Nothing is more effective at ruining our childhood than horror, nor better at profiting from that destruction.

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Email sent to Uber team from chief executive Dara Khosrowshahi

From: Dara

To: Team@

Date: March 25, 2019 at 11:45pm PT

Subj: Accelerating in the Middle East

Five years ago, Uber launched in the Middle East. It was the start of an incredible journey, with millions of riders and drivers finding new ways to move and work in a dynamic region that’s become so important to Uber. Now Pakistan is one of our fastest-growing markets in the world, women are driving with Uber across Saudi Arabia, and we chose Cairo to launch our first Uber Bus product late last year.

Today we are taking the next step in this journey—well, it’s more like a leap, and a big one: in a few minutes, we’ll announce that we’ve agreed to acquire Careem. Importantly, we intend to operate Careem independently, under the leadership of co-founder and current CEO Mudassir Sheikha. I’ve gotten to know both co-founders, Mudassir and Magnus Olsson, and what they have built is truly extraordinary. They are first-class entrepreneurs who share our platform vision and, like us, have launched a wide range of products—from digital payments to food delivery—to serve consumers.

I expect many of you will ask how we arrived at this structure, meaning allowing Careem to maintain an independent brand and operate separately. After careful consideration, we decided that this framework has the advantage of letting us build new products and try new ideas across not one, but two, strong brands, with strong operators within each. Over time, by integrating parts of our networks, we can operate more efficiently, achieve even lower wait times, expand new products like high-capacity vehicles and payments, and quicken the already remarkable pace of innovation in the region.

This acquisition is subject to regulatory approval in various countries, which we don’t expect before Q1 2020. Until then, nothing changes. And since both companies will continue to largely operate separately after the acquisition, very little will change in either teams’ day-to-day operations post-close. Today’s news is a testament to the incredible business our team has worked so hard to build.

It’s a great day for the Middle East, for the region’s thriving tech sector, for Careem, and for Uber.

Uber on,

Dara

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The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
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  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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Cricket World Cup League Two

Teams

Oman, UAE, Namibia

Al Amerat, Muscat

 

Results

Oman beat UAE by five wickets

UAE beat Namibia by eight runs

Namibia beat Oman by 52 runs

UAE beat Namibia by eight wickets

 

Fixtures

Saturday January 11 - UAE v Oman

Sunday January 12 – Oman v Namibia

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

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Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

Wicked: For Good

Director: Jon M Chu

Starring: Ariana Grande, Cynthia Erivo, Jonathan Bailey, Jeff Goldblum, Michelle Yeoh, Ethan Slater

Rating: 4/5

Results

Stage seven

1. Tadej Pogacar (SLO) UAE Team Emirates, in 3:20:24

2. Adam Yates (GBR) Ineos Grenadiers, at 1s

3. Pello Bilbao (ESP) Bahrain-Victorious, at 5s

General Classification

1. Tadej Pogacar (SLO) UAE Team Emirates, in 25:38:16

2. Adam Yates (GBR) Ineos Grenadiers, at 22s

3. Pello Bilbao (ESP) Bahrain-Victorious, at 48s

We Weren’t Supposed to Survive But We Did

We weren’t supposed to survive but we did.      
We weren’t supposed to remember but we did.              
We weren’t supposed to write but we did.  
We weren’t supposed to fight but we did.              
We weren’t supposed to organise but we did.
We weren’t supposed to rap but we did.        
We weren’t supposed to find allies but we did.
We weren’t supposed to grow communities but we did.        
We weren’t supposed to return but WE ARE.
Amira Sakalla

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Updated: January 03, 2024, 8:35 AM