The anti-consumerist organisation Adbusters believes that each of us is subjected to 3,000 marketing messages every day. We have a rather fraught relationship with those messages; sometimes they're more useful than we'd care to admit, but we generally condemn them as intrusive and unwanted.
Email marketing messages tend to be thought of as particularly bothersome, but this week consumers have had an opportunity to register their displeasure. As new regulations come into force in the European Union, thousands of organisations have been frantically emailing their entire marketing database to ask nicely for permission to continue sending out emails.
Giving people more control over their data
In a world where we often feel powerless against the marketing onslaught, it feels unusual and rather refreshing for companies to be begging us for approval. But the result of this exercise has been rather predictable: if you ask people directly if they want to be marketed at, they relish the opportunity to demonstrate their indifference.
These new regulations, known as the General Data Protection Regulation, have caused consternation among businesses worldwide, large and small. Their attempts to comply with a European law that carries enormous fines for non-compliance have been frantic, almost panic-stricken. Consumers, meanwhile, have regarded their beseeching emails as just another form of spam. As these digital pleas fall on deaf ears, it's estimated that some marketing departments may have to shed up to 80 per cent of their email databases, denying them a very useful and direct method of peddling their wares.
In some ways, this is what the GDPR was intended to do: shift the balance of power away from businesses and give people more control over their data, who uses it and for what purpose. But the legislation is dense, complex and poorly understood. Businesses, charities and even amateur theatre groups are gripped by the fear that their possession of an email database represents a kind of ticking timebomb, and this fear has resulted in plenty of bad advice and overly hasty actions. Some online businesses, wanting to be safe rather than sorry, have even stated their intention to entirely purge any online accounts belonging to customers they do not hear back from, erasing all trace of them from their system. But this, according to data protection experts, is likely to be an extreme overreaction.
So what's the issue?
The thorny issue at the centre of the GDPR panic is one of consent, and it's one that we've all had experience of when shopping online. Since the dawn of e-commerce, firms have used subterfuge to get us to agree to receiving marketing messages. The most common form of this is the pre-ticked box accompanied by a convoluted phrase such as: "Don't untick this box if you don't want not to hear from us again." Rather than work out what that actually means, we leave the box ticked, and a few days later we discover that we've unwittingly signed ourselves up to a marketing campaign. This, according to GDPR, does not constitute consent any more than leaving your front door open is an invitation for strangers to burgle your property.
No, consent has to be unambiguous, which involves asking us a question and giving us the opportunity to make a clear decision to opt in. (If GDPR has only one lasting effect across the internet, the clearing up of online forms to rid them of these so-called “dark patterns” that force us to behave against our will would be very welcome indeed.) Many organisations, of course, have collected email addresses in a perfectly legitimate way. If they already had unambiguous consent to send marketing emails, they did not need to ask again, but this has not been made very clear.
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Read more:
New EU data protection law a milestone in privacy regulation
Europe's new GDPR data protection ruling will affect companies in the UAE
Facebook data saga boosts demand for ethical consultants, analysts say
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And so the current deluge of email hurtling around the planet is a combination of blameless organisations misunderstanding their responsibilities, and others desperately trying to clean up their act before tomorrow’s deadline.
This action by the EU may herald the moment when all organisations are forced to take individuals’ online privacy more seriously and pay greater respect to our right to not be pestered and cajoled.
But while the GDPR has beefed up laws and the penalties for breaking them, many countries have had such laws in place for years, and the current emailing spree by GDPR-fearing companies is highlighting previous misdemeanours. Take the Japanese multinational Honda: in 2016 it sent out 289,790 emails to obtain clarification from customers on their email preferences ahead of GDPR, but British regulators ruled that they did not have permission to send those 289,790 emails, and fined them.
Therein lies the irony of GDPR: emails sent in an attempt to comply with the law may, in fact, fall foul of it. The law tends to have a reputation for failing to keep up with the internet. This time, however, it appears to have real teeth.
EMIRATES'S%20REVISED%20A350%20DEPLOYMENT%20SCHEDULE
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SPEC%20SHEET%3A%20APPLE%20IPHONE%2014%20PRO%20MAX
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THE DETAILS
Solo: A Star Wars Story
Director: Ron Howard
2/5
The%C2%A0specs%20
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About Proto21
Date started: May 2018
Founder: Pir Arkam
Based: Dubai
Sector: Additive manufacturing (aka, 3D printing)
Staff: 18
Funding: Invested, supported and partnered by Joseph Group
BEETLEJUICE BEETLEJUICE
Starring: Winona Ryder, Michael Keaton, Jenny Ortega
Director: Tim Burton
Rating: 3/5
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SPECS
Engine: Two-litre four-cylinder turbo
Power: 235hp
Torque: 350Nm
Transmission: Nine-speed automatic
Price: From Dh167,500 ($45,000)
On sale: Now
Company%20Profile
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SPECS
Engine: 4-litre V8 twin-turbo
Power: 630hp
Torque: 850Nm
Transmission: 8-speed Tiptronic automatic
Price: From Dh599,000
On sale: Now
PREMIER LEAGUE FIXTURES
Tuesday (UAE kick-off times)
Leicester City v Brighton (9pm)
Tottenham Hotspur v West Ham United (11.15pm)
Wednesday
Manchester United v Sheffield United (9pm)
Newcastle United v Aston Villa (9pm)
Norwich City v Everton (9pm)
Wolves v Bournemouth (9pm)
Liverpool v Crystal Palace (11.15pm)
Thursday
Burnley v Watford (9pm)
Southampton v Arsenal (9pm)
Chelsea v Manchester City (11.15pm)
The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
More Iraq election coverage:
Three ways to boost your credit score
Marwan Lutfi says the core fundamentals that drive better payment behaviour and can improve your credit score are:
1. Make sure you make your payments on time;
2. Limit the number of products you borrow on: the more loans and credit cards you have, the more it will affect your credit score;
3. Don't max out all your debts: how much you maximise those credit facilities will have an impact. If you have five credit cards and utilise 90 per cent of that credit, it will negatively affect your score.
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
Where to donate in the UAE
The Emirates Charity Portal
You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.
The General Authority of Islamic Affairs & Endowments
The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.
Al Noor Special Needs Centre
You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.
Beit Al Khair Society
Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.
Dar Al Ber Society
Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.
Dubai Cares
Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.
Emirates Airline Foundation
Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.
Emirates Red Crescent
On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.
Gulf for Good
Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.
Noor Dubai Foundation
Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).
The%20Emperor%20and%20the%20Elephant
%3Cp%3E%3Cstrong%3EAuthor%3A%20%3C%2Fstrong%3ESam%20Ottewill-Soulsby%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPublisher%3A%20%3C%2Fstrong%3EPrinceton%20University%20Press%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPages%3A%20%3C%2Fstrong%3E392%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAvailable%3A%20%3C%2Fstrong%3EJuly%2011%3C%2Fp%3E%0A
Sanju
Produced: Vidhu Vinod Chopra, Rajkumar Hirani
Director: Rajkumar Hirani
Cast: Ranbir Kapoor, Vicky Kaushal, Paresh Rawal, Anushka Sharma, Manish’s Koirala, Dia Mirza, Sonam Kapoor, Jim Sarbh, Boman Irani
Rating: 3.5 stars
Fines for littering
In Dubai:
Dh200 for littering or spitting in the Dubai Metro
Dh500 for throwing cigarette butts or chewing gum on the floor, or littering from a vehicle.
Dh1,000 for littering on a beach, spitting in public places, throwing a cigarette butt from a vehicle
In Sharjah and other emirates
Dh500 for littering - including cigarette butts and chewing gum - in public places and beaches in Sharjah
Dh2,000 for littering in Sharjah deserts
Dh500 for littering from a vehicle in Ras Al Khaimah
Dh1,000 for littering from a car in Abu Dhabi
Dh1,000 to Dh100,000 for dumping waste in residential or public areas in Al Ain
Dh10,000 for littering at Ajman's beaches
How to get there
Emirates (www.emirates.com) flies directly to Hanoi, Vietnam, with fares starting from around Dh2,725 return, while Etihad (www.etihad.com) fares cost about Dh2,213 return with a stop. Chuong is 25 kilometres south of Hanoi.
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COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5