United States publishing giant Marvel has announced that it will work together with a Beijing-based company to create its first-ever Chinese comic superhero.
The Disney-owned company, which has created iconic superheroes like Spiderman and Captain America, and Chinese company NetEase have signed an agreement to work together to create the first comic with a Chinese superhero.
Marvel has also authorised NetEase to release 12 copies of its comic stories online in China, including Guardians of the Galaxy, The Amazing Spider-Man and Captain America, reports Efe news.
Movies based on Marvel comics have earned over 8 billion yuan ($1.18 billion) in China so far.
The news come just days out from the biggest pop culture festival in the world, Comic-Con, which is to be held in San Diego in the US from July 20-23 and this year features stars like Ben Affleck, Gal Gadot and film veteran Steven Spielberg.
* IANS, additional reporting The National Staff