Iraqi-American DJ Art Beatz, real name Art Essa, wants to bridge cultures through music. Courtesy Sony Music Middle East
Iraqi-American DJ Art Beatz, real name Art Essa, wants to bridge cultures through music. Courtesy Sony Music Middle East
Iraqi-American DJ Art Beatz, real name Art Essa, wants to bridge cultures through music. Courtesy Sony Music Middle East
Iraqi-American DJ Art Beatz, real name Art Essa, wants to bridge cultures through music. Courtesy Sony Music Middle East

From the streets of Baghdad to the US pop charts: how Iraqi producer Art Beatz aims to bring music worlds together


Saeed Saeed
  • English
  • Arabic

To appreciate the Arab world's contribution to the US pop charts you simply need to look through the credits of several successful tracks.

There, you'll find the names of regional artists who have worked behind the scenes and unleashed some of the biggest hits of the past two decades.

There's Lebanese-Canadian producer Noah Shebib, who has long been viewed as superstar Drake's sonic architect.

Then there's Grammy Award-winning Moroccan-Swedish Dubai resident Nadir "RedOne" Khayat, co-writer and producer of chart-toppers for Lady Gaga (Bad Romance) and Enrique Iglesias (I Like How It Feels).

Hardcore fans of One Direction and Backstreet Boys will also be familiar with Rami Yacoub, the Palestinian-Swedish producer behind hits What Makes You Beautiful and Shape of Your Heart.

In 2018, Iraqi-American producer Art Beatz, real name Art Essa, joined that esteemed list. He co-wrote Goodbye, a club banger from French DJ David Guetta that features vocals by US hip-hop stars Nicki Minaj and Jason Derulo.

Essa's success could not have come at a better time. "I was nearly 10 years into my career and at that stage, I was working so hard," he tells The National.

"I would be producing and touring at night and during the day, I would be doing all kinds of jobs, from working in a gas station to a pharmaceutical company. It was relentless."

Goodbye was Essa's calling card. It allowed him to dedicate time exclusively to his craft with impressive results.

His remix of Fatman Scoop's Cobra Dance and solo number Camel Shake got enthusiastic responses on the EDM Beatport charts. Meanwhile, Essa was invited to Dubai by record labels to helm songwriting sessions with regional artists.

Then, the pandemic struck and all that hard-earned traction receded. The frustration that caused is evident, albeit slyly, in Mali Wahs.

Released last week, the collaboration with fellow Iraqi-American singer Rawi is a vivacious melange of Khaleeji pop and heady club beats, with a cheery sound that manages to disguise the lyrical resignation within.

An Iraqi saying, Mali Wahs can be described as the English equivalent of "I'm done with this" or "just forget it".

Initially recorded through Zoom sessions in March 2020, the track, Essa says, sums up the mood at that time. "We were all at home, not doing anything, not knowing what is going on and just feeling sad," he says,

"This song talks about that but in a way to say: 'Yalla, let's eventually shrug it off and move on.'"

On the strength of the song, Dubai's Sony Music Middle East signed up the duo on a two-song deal, with the second Arabic track to be released this year.

"It does feel, in a way, like a homecoming," Essa says. "For some time I have been trying to find a way to reunite both sides of myself. I have been living in the US for a while but I also grew up in Iraq and part of that culture is with me. This song is almost like the first steps in bridging both worlds together."

Born in the Karrada district in Baghdad, Essa recalls a young life full of play.

"It was all about soccer," he says. "When I think about that time, it does seem like another world. All I was doing really was playing soccer all day in the streets. My dream was to be a professional player for big team."

He was well on his way, too. After moving to Boston in 2005, at aged 14, he eventually managed to get a college scholarship for his prowess.

"My parents were not very impressed," Essa recalls, with a chuckle. "I remember telling my mum I am going to college for free, and she said, 'So what? We sent you here for education and you have been playing all your life.'"

Essa got a degree in biotechnology. At the same time, his passion transferred from sport to music.

He built an in-home studio and taught himself the keyboard, DJing and how to use production software.

While the blending of Arab melodies and western dance arrangements in Mali Wahs sounds fluid, Essa says it did not come easy. It required changing the approach in which many Arabic pop songs continue to be written.

“This song was written in the same way US pop producers write, in that it’s the music first and the lyrics second,” he says.

"This is the total opposite of what happens in the Middle East."

Essa found this out through numerous trips to Dubai, where he partook in some frustrating songwriting sessions, he says.

“This is why some of the Arab pop songs that try to have these western sounds don’t really work, because it doesn’t fit together."

"It ultimately requires some of the songwriters here to have that courage to step out of that cycle and try that new approach and style."

With Mali Wahs and future Arabic songs, Essa aims to bridge the gap between the two songwriting traditions. It may not be the goal he was aiming for on the streets of Baghdad, but he may well be within striking distance.

UAE currency: the story behind the money in your pockets
Other key dates
  • Finals draw: December 2
  • Finals (including semi-finals and third-placed game): June 5–9, 2019
  • Euro 2020 play-off draw: November 22, 2019
  • Euro 2020 play-offs: March 26–31, 2020
Normcore explained

Something of a fashion anomaly, normcore is essentially a celebration of the unremarkable. The term was first popularised by an article in New York magazine in 2014 and has been dubbed “ugly”, “bland’ and "anti-style" by fashion writers. It’s hallmarks are comfort, a lack of pretentiousness and neutrality – it is a trend for those who would rather not stand out from the crowd. For the most part, the style is unisex, favouring loose silhouettes, thrift-shop threads, baseball caps and boyish trainers. It is important to note that normcore is not synonymous with cheapness or low quality; there are high-fashion brands, including Parisian label Vetements, that specialise in this style. Embraced by fashion-forward street-style stars around the globe, it’s uptake in the UAE has been relatively slow.

The Details

Article 15
Produced by: Carnival Cinemas, Zee Studios
Directed by: Anubhav Sinha
Starring: Ayushmann Khurrana, Kumud Mishra, Manoj Pahwa, Sayani Gupta, Zeeshan Ayyub
Our rating: 4/5 

Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

Multitasking pays off for money goals

Tackling money goals one at a time cost financial literacy expert Barbara O'Neill at least $1 million.

That's how much Ms O'Neill, a distinguished professor at Rutgers University in the US, figures she lost by starting saving for retirement only after she had created an emergency fund, bought a car with cash and purchased a home.

"I tell students that eventually, 30 years later, I hit the million-dollar mark, but I could've had $2 million," Ms O'Neill says.

Too often, financial experts say, people want to attack their money goals one at a time: "As soon as I pay off my credit card debt, then I'll start saving for a home," or, "As soon as I pay off my student loan debt, then I'll start saving for retirement"."

People do not realise how costly the words "as soon as" can be. Paying off debt is a worthy goal, but it should not come at the expense of other goals, particularly saving for retirement. The sooner money is contributed, the longer it can benefit from compounded returns. Compounded returns are when your investment gains earn their own gains, which can dramatically increase your balances over time.

"By putting off saving for the future, you are really inhibiting yourself from benefiting from that wonderful magic," says Kimberly Zimmerman Rand , an accredited financial counsellor and principal at Dragonfly Financial Solutions in Boston. "If you can start saving today ... you are going to have a lot more five years from now than if you decide to pay off debt for three years and start saving in year four."

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Fund-raising tips for start-ups

Develop an innovative business concept

Have the ability to differentiate yourself from competitors

Put in place a business continuity plan after Covid-19

Prepare for the worst-case scenario (further lockdowns, long wait for a vaccine, etc.) 

Have enough cash to stay afloat for the next 12 to 18 months

Be creative and innovative to reduce expenses

Be prepared to use Covid-19 as an opportunity for your business

* Tips from Jassim Al Marzooqi and Walid Hanna

MATCH INFO

Uefa Champions League, last 16, first leg

Tottenham Hotspur v Borussia Dortmund, midnight (Thursday), BeIN Sports

Specs

Engine: Dual-motor all-wheel-drive electric

Range: Up to 610km

Power: 905hp

Torque: 985Nm

Price: From Dh439,000

Available: Now

In numbers: PKK’s money network in Europe

Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010

Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille

Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

The specs
Engine: 2.0-litre turbo 4-cyl

Transmission: eight-speed auto

Power: 190bhp

Torque: 300Nm

Price: Dh169,900

On sale: now 

Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

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The biog

Simon Nadim has completed 7,000 dives. 

The hardest dive in the UAE is the German U-boat 110m down off the Fujairah coast. 

As a child, he loved the documentaries of Jacques Cousteau

He also led a team that discovered the long-lost portion of the Ines oil tanker. 

If you are interested in diving, he runs the XR Hub Dive Centre in Fujairah

 

The Uefa Awards winners

Uefa Men's Player of the Year: Virgil van Dijk (Liverpool)

Uefa Women's Player of the Year: Lucy Bronze (Lyon)

Best players of the 2018/19 Uefa Champions League

Goalkeeper: Alisson (Liverpool)

Defender: Virgil van Dijk (Liverpool)

Midfielder: Frenkie de Jong (Ajax)

Forward: Lionel Messi (Barcelona)

Uefa President's Award: Eric Cantona

Family reunited

Nazanin Zaghari-Ratcliffe was born and raised in Tehran and studied English literature before working as a translator in the relief effort for the Japanese International Co-operation Agency in 2003.

She moved to the International Federation of Red Cross and Red Crescent Societies before moving to the World Health Organisation as a communications officer.

She came to the UK in 2007 after securing a scholarship at London Metropolitan University to study a master's in communication management and met her future husband through mutual friends a month later.

The couple were married in August 2009 in Winchester and their daughter was born in June 2014.

She was held in her native country a year later.

The bio

Favourite vegetable: Broccoli

Favourite food: Seafood

Favourite thing to cook: Duck l'orange

Favourite book: Give and Take by Adam Grant, one of his professors at University of Pennsylvania

Favourite place to travel: Home in Kuwait.

Favourite place in the UAE: Al Qudra lakes

How will Gen Alpha invest?

Mark Chahwan, co-founder and chief executive of robo-advisory firm Sarwa, forecasts that Generation Alpha (born between 2010 and 2024) will start investing in their teenage years and therefore benefit from compound interest.

“Technology and education should be the main drivers to make this happen, whether it’s investing in a few clicks or their schools/parents stepping up their personal finance education skills,” he adds.

Mr Chahwan says younger generations have a higher capacity to take on risk, but for some their appetite can be more cautious because they are investing for the first time. “Schools still do not teach personal finance and stock market investing, so a lot of the learning journey can feel daunting and intimidating,” he says.

He advises millennials to not always start with an aggressive portfolio even if they can afford to take risks. “We always advise to work your way up to your risk capacity, that way you experience volatility and get used to it. Given the higher risk capacity for the younger generations, stocks are a favourite,” says Mr Chahwan.

Highlighting the role technology has played in encouraging millennials and Gen Z to invest, he says: “They were often excluded, but with lower account minimums ... a customer with $1,000 [Dh3,672] in their account has their money working for them just as hard as the portfolio of a high get-worth individual.”

Company%20profile
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'The Lost Daughter'

Director: Maggie Gyllenhaal

Starring: Olivia Colman, Jessie Buckley, Dakota Johnson

Rating: 4/5

MATCH INFO

What: 2006 World Cup quarter-final
When: July 1
Where: Gelsenkirchen Stadium, Gelsenkirchen, Germany

Result:
England 0 Portugal 0
(Portugal win 3-1 on penalties)

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
RACE CARD

6.30pm Maiden (TB) Dh82.500 (Dirt) 1,400m

7.05pm Handicap (TB) Dh87,500 (D) 1,400m

7.40pm Handicap (TB) Dh92,500 (Turf) 2,410m

8.15pm Handicap (TB) Dh105,000 (D) 1,900m

8.50pm UAE 2000 Guineas Trial (TB) Conditions Dh183,650 (D) 1,600m

9.25pm Dubai Trophy (TB) Conditions Dh183,650 (T) 1,200m

10pm Handicap (TB) Dh102,500 (T) 1,400m

In numbers

1,000 tonnes of waste collected daily:

  • 800 tonnes converted into alternative fuel
  • 150 tonnes to landfill
  • 50 tonnes sold as scrap metal

800 tonnes of RDF replaces 500 tonnes of coal

Two conveyor lines treat more than 350,000 tonnes of waste per year

25 staff on site

 

NO OTHER LAND

Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal

Stars: Basel Adra, Yuval Abraham

Rating: 3.5/5