A brand new digital series is launching in Dubai and it's all about shining a spotlight on UAE's creative talent. DMC Amplify, launched by Dubai Media City, is a monthly show that features hard-hitting talks and live performances from emerging artists, musicians and poets in the region. It will be accessible through Facebook and YouTube Live. The show will be hosted by Saudi hip-hop star and radio presenter Big Hass, known for hosting Saudi Arabia’s first hip-hop radio show. The UAE-based personality will be interviewing a new person every month, starting with up-and-coming rapper Molham. Shot at startup incubator in5 at Dubai Production City, the first episode with Molham is all set to go live on Friday, October 2. “Working with Dubai Media City has a been a blessing because it’s always shown tremendous love and support to the UAE’s creative community,” Big Hass said in a statement. “We all have a duty to support and amplify the noise around local artists and that’s why our collaboration is so important. This exciting new series will bring together amazing people with real stories to share about their struggles and successes. I can’t wait to get started.” Majed Al Suwaidi, managing director of Dubai Media City, said that it’s all about “shining a light on promising new artists breaking through the region’s multibillion-dollar creative industry”. “For close to two decades, we’ve endeavoured to showcase emerging talent and provide a platform for them to reach a bigger audience through an action-packed roster of annual events. DMC Amplify is a natural extension of this and we’re delighted to see it take flight.”