Kids’ TV in the region is about to get a welcome boost with the announcement of the launch of two new locally programmed channels on the OSN Network on 5 January – Nickelodeon HD and Nick Junior. All content will be either dubbed or subtitled in Arabic, and the Dubai office of parent company Viacom will take responsibility for ensuring the local relevance of the programming in partnership with OSN. OSN and Viacom will also launch a new music channel, MTV Live, on the same day.
OSN already broadcasts seven children’s channels, but Emad Morcos, OSN’s Senior VP, insists there is room for more: “We ran a lot of audience research at the beginning of 2014 and learned there was a lot of appetite for additional children’s programming. We’ll be launching a localised app and web page in English and Arabic to support the channels too, and putting the content on OSN Play. Later in 2015 we’re looking into streaming Nickelodeon live on Play.”
While vewers can look forward to seeing Nickelodeon favourites such as Spongebob Squarepants, Dora the Explorer and Teenage Mutant Ninja Turtles, Viacom executive VP Raffaele Annecchino hopes the channel can offer something a little different to its rivals: "Nickelodeon is a channel with a strong educational property, and it values having fun. I think this distinguishes us. It'll be the first time we've had the channel totally localised in Arabic from our Dubai office, and we'll also have the digital application. We're also looking to bring the channel to kids outside of TV, through music events and festivals. Twenty-three per cent of the Gulf population is under 15, so clearly you are serving a large part of the population."
One concern of many parents in the region is the number of US kids shows on local screens, and this is something Morcos says the new channel will be able to address: “ We broadcast across 24 countries and we have something for everyone. There is a lot of action-driven content, and that works well in certain markets. But there are other markets, like the UAE, where people are looking for a much softer approach to children’s programming. We’re constantly gauging what the audience wants to watch and looking to improve. If we’re hearing from audiences that a more educational approach is desired then we can look at ways of tailoring to our audience, both through the programming and the app.”
While content will initially come from Nickelodeon’s vast existing portfolio, Annecchino predicts that locally made content could also enter the channels schedule in future, both in terms of new, locally made kids shows, and content from Nickelodeon-themed events in the region.
cnewbould@thenational.ae
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Director: Todd Phillips
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OPINIONS ON PALESTINE & ISRAEL
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Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
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Our family matters legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Origin
Dan Brown
Doubleday
Call of Duty: Black Ops 6
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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RACE CARD AND SELECTIONS
5pm: Maiden (PA) Dh80,000 1,200m
5,30pm: Wathba Stallions Cup Handicap (PA) Dh70,000 1,200m
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6.30pm: The President’s Cup Group One (PA) Dh2,500,000 2,200m
7pm: Arabian Triple Crown Listed (PA) Dh230,000 1,600m
7.30pm: Handicap (PA) Dh80,000 1,400m
The National selections
5pm: RB Hot Spot
5.30pm: Dahess D’Arabie
6pm: Taamol
6.30pm: Rmmas
7pm: RB Seqondtonone
7.30pm: AF Mouthirah
Tree of Hell
Starring: Raed Zeno, Hadi Awada, Dr Mohammad Abdalla
Director: Raed Zeno
Rating: 4/5
COMPANY%20PROFILE
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Goalkeepers: Ibrahim Alma, Mahmoud Al Youssef, Ahmad Madania.
Defenders: Ahmad Al Salih, Moayad Ajan, Jehad Al Baour, Omar Midani, Amro Jenyat, Hussein Jwayed, Nadim Sabagh, Abdul Malek Anezan.
Midfielders: Mahmoud Al Mawas, Mohammed Osman, Osama Omari, Tamer Haj Mohamad, Ahmad Ashkar, Youssef Kalfa, Zaher Midani, Khaled Al Mobayed, Fahd Youssef.
Forwards: Omar Khribin, Omar Al Somah, Mardik Mardikian.
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
FORSPOKEN
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Starfield
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COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded