After the worst year for media deals in the UK since 2002 with similar trends worldwide, the irresistible pace of the digital revolution looks set to take hold.
Always inevitable, plummeting revenues and the growing graveyard of bankrupt media houses are forcing executives to tune in to what frugal consumers want quicker, or face closure.
A meagre 29 media deals were sealed in the UK last year, according to a report
from PricewaterhouseCoopers, down from 45 in 2008. The 36% drop in
volume was accompanied with a drop in value from £3.6 billion to
£2.39bn (Dh21.51bn - (Dh14.28bn).
The only time it was lower was in 2002, after the dotcom crash, when 25 deals fetched £1.85bn.
The
US was spared a similar fate, but only due to the Comcast's $13bn
purchase of NBC Universal. That deal, closed in December last year,
pushed the total value of media deals up to $36.51bn from $32.68bn in
2008. Volume was still down by 37%, however, according to stats from BeverlyNoyes plummeting from 700 deals to 441.
PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013 predicts minimal growth in global E&M for this year, of just 0.4 per cent.
"What we are sure about is that this recession will last longer than previous ones due to a steeper downturn and that the impact on consumer spending will be much steeper than in the past", states the report.
The analysis from the report suggests that "the economic downturn does not change the underlying drivers
for digital migration and will more likely influence their pace and
power and hence the timing of industry change. In short, making it more
difficult to hide from the digital migration."
Company%20Profile
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UAE currency: the story behind the money in your pockets
Coal Black Mornings
Brett Anderson
Little Brown Book Group
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Ruwais timeline
1971 Abu Dhabi National Oil Company established
1980 Ruwais Housing Complex built, located 10 kilometres away from industrial plants
1982 120,000 bpd capacity Ruwais refinery complex officially inaugurated by the founder of the UAE Sheikh Zayed
1984 Second phase of Ruwais Housing Complex built. Today the 7,000-unit complex houses some 24,000 people.
1985 The refinery is expanded with the commissioning of a 27,000 b/d hydro cracker complex
2009 Plans announced to build $1.2 billion fertilizer plant in Ruwais, producing urea
2010 Adnoc awards $10bn contracts for expansion of Ruwais refinery, to double capacity from 415,000 bpd
2014 Ruwais 261-outlet shopping mall opens
2014 Production starts at newly expanded Ruwais refinery, providing jet fuel and diesel and allowing the UAE to be self-sufficient for petrol supplies
2014 Etihad Rail begins transportation of sulphur from Shah and Habshan to Ruwais for export
2017 Aldar Academies to operate Adnoc’s schools including in Ruwais from September. Eight schools operate in total within the housing complex.
2018 Adnoc announces plans to invest $3.1 billion on upgrading its Ruwais refinery
2018 NMC Healthcare selected to manage operations of Ruwais Hospital
2018 Adnoc announces new downstream strategy at event in Abu Dhabi on May 13
Source: The National
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