JCDecaux will have the exclusive rights to sell advertising at Dubai's new airport.
JCDecaux will have the exclusive rights to sell advertising at Dubai's new airport.

A French connection for Dubai



The outdoor advertising company JCDecaux has won a 10-year contract to sell advertising at the new Al Maktoum International Airport at the heart of Dubai World Central (DWC).

Described as the region's first "aerotropolis", DWC is a planned residential, commercial and logistics complex.

JCDecaux, based in France and listed on the Euronext Paris exchange, will have exclusive rights to sell advertising at the new transport hub, it said.

DWC hopes Al Maktoum will be the world's largest airport when fully operational, with five runways and an expected passenger capacity of up to 160 million people a year.

The DWC advertising contract was won by JCDecaux's subsidiary JCDecaux Dicon.

"We are pleased to extend the partnership with JCDecaux Dicon to DWC," said Paul Griffiths, the chief executive of Dubai Airports.

In October, JCDecaux said another subsidiary JCDecaux ATA, a joint venture with the Saudi firm ATA, had entered into a 10-year contract for the exclusive advertising concession covering all 26 airports in Saudi Arabia. JCDecaux already holds the rights to sell advertising at the Dubai International Airport and Sharjah International Airport.

Aside from static advertising boards, the company has been installing digital units at airport terminals: during the summer's FIFA World Cup, JCDecaux showcased scores and clips of matches on screens at Dubai International.

In August, JCDecaux said it had signed a five-year advertising deal with HSBC for advertising on jet bridges - the docking connections between aircraft and an airport terminal building - at Dubai and Sharjah airports. The bank said the deal marked its "largest single media investment in the region".

Mark Mullen, the regional head of marketing at HSBC Middle East, said the company would "assess" the benefits of advertising at DWC.

"The UAE is a large and important market for HSBC and the success of its airports make them a strong platform from which to promote the HSBC brand to an international audience," Mr Mullen said. "We will assess DWC as an advertising medium in the same way we would any other."

Outdoor advertising was heavily hit during the recession, largely due to the withdrawal of marketing spending by property developers. According to the Pan Arab Research Centre, spending on outdoor advertising in the UAE was down by 6 per cent in the first six months of the year compared with the same period last year.

Hady Sassine, the regional head of the "out of home" department at the media agency MEC in Dubai, said advertising in airports was hit by the property downturn. But he said he had noticed a subsequent "recovery" in airport advertising: "I'm seeing a lot of advertisements - new clients are there," he said.

Mr Sassine, whose company buys advertising space from JCDecaux and others on behalf of its clients, said the success of the business at Al Maktoum would depend on passenger numbers.

"It's all about the traffic. When we have the numbers … then, based on that, I will propose it to my clients," he said. "It depends on whether the airport is doing well, and what airlines fly there."

Al Maktoum opened for cargo operations earlier this year, with passenger operations originally slated to commence in March next year. Mr Griffiths said this month the launch of the passenger services may be pushed back. "At the moment, we are reviewing the opening date and it looks as if it'll be later in the year," he told Reuters.

Dr Amal Khalid Alias revealed a recent case of a woman with daughters, who specifically wanted a boy.

A semen analysis of the father showed abnormal sperm so the couple required IVF.

Out of 21 eggs collected, six were unused leaving 15 suitable for IVF.

A specific procedure was used, called intracytoplasmic sperm injection where a single sperm cell is inserted into the egg.

On day three of the process, 14 embryos were biopsied for gender selection.

The next day, a pre-implantation genetic report revealed four normal male embryos, three female and seven abnormal samples.

Day five of the treatment saw two male embryos transferred to the patient.

The woman recorded a positive pregnancy test two weeks later. 

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Our family matters legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

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Tips for taking the metro

- set out well ahead of time

- make sure you have at least Dh15 on you Nol card, as there could be big queues for top-up machines

- enter the right cabin. The train may be too busy to move between carriages once you're on

- don't carry too much luggage and tuck it under a seat to make room for fellow passengers

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Vikram%20Vedha
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The specs

Engine: 3.8-litre twin-turbo V8

Power: 611bhp

Torque: 620Nm

Transmission: seven-speed automatic

Price: upon application

On sale: now

THE DEALS

Hamilton $60m x 2 = $120m

Vettel $45m x 2 = $90m

Ricciardo $35m x 2 = $70m

Verstappen $55m x 3 = $165m

Leclerc $20m x 2 = $40m

TOTAL $485m

SHAITTAN
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Last-16

France 4
Griezmann (13' pen), Pavard (57'), Mbappe (64', 68')

Argentina 3
Di Maria (41'), Mercado (48'), Aguero (90 3')

The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
Torque: 605Nm
Transmission: Single-speed automatic
Price: From Dh219,000
On sale: Now
What is Folia?

Prince Khaled bin Alwaleed bin Talal's new plant-based menu will launch at Four Seasons hotels in Dubai this November. A desire to cater to people looking for clean, healthy meals beyond green salad is what inspired Prince Khaled and American celebrity chef Matthew Kenney to create Folia. The word means "from the leaves" in Latin, and the exclusive menu offers fine plant-based cuisine across Four Seasons properties in Los Angeles, Bahrain and, soon, Dubai.

Kenney specialises in vegan cuisine and is the founder of Plant Food Wine and 20 other restaurants worldwide. "I’ve always appreciated Matthew’s work," says the Saudi royal. "He has a singular culinary talent and his approach to plant-based dining is prescient and unrivalled. I was a fan of his long before we established our professional relationship."

Folia first launched at The Four Seasons Hotel Los Angeles at Beverly Hills in July 2018. It is available at the poolside Cabana Restaurant and for in-room dining across the property, as well as in its private event space. The food is vibrant and colourful, full of fresh dishes such as the hearts of palm ceviche with California fruit, vegetables and edible flowers; green hearb tacos filled with roasted squash and king oyster barbacoa; and a savoury coconut cream pie with macadamia crust.

In March 2019, the Folia menu reached Gulf shores, as it was introduced at the Four Seasons Hotel Bahrain Bay, where it is served at the Bay View Lounge. Next, on Tuesday, November 1 – also known as World Vegan Day – it will come to the UAE, to the Four Seasons Resort Dubai at Jumeirah Beach and the Four Seasons DIFC, both properties Prince Khaled has spent "considerable time at and love". 

There are also plans to take Folia to several more locations throughout the Middle East and Europe.

While health-conscious diners will be attracted to the concept, Prince Khaled is careful to stress Folia is "not meant for a specific subset of customers. It is meant for everyone who wants a culinary experience without the negative impact that eating out so often comes with."

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Pros%20and%20cons%20of%20BNPL
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Company%20Profile
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COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding