The lobby at the St Regis Hotel on Saadiyat Island in Abu Dhabi. The emirate has surpassed its tourism targets a month ahead of schedule. Christopher Pike / The National
The lobby at the St Regis Hotel on Saadiyat Island in Abu Dhabi. The emirate has surpassed its tourism targets a month ahead of schedule. Christopher Pike / The National

Abu Dhabi passes tourism target a month early



Abu Dhabi has hit its tourism target for 2013 a month early, driven by growing awareness of the destination among global travellers.

The capital’s 149 hotels and hotel apartments took in 2.53 million guests in the first 11 months, according to Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) – a jump of 17 per cent on the same period last year. The hotels and hotel apartments sector reported a 3.14-night average length of stay, up 8 per cent.

During the year, 12 properties with almost 2,500 new rooms came on stream.

“There is more awareness about the destination now. And we didn’t focus on Abu Dhabi city alone but also on Western Region, which is close to the Gulf countries and the coastline, and Al Ain, which is a cultural destination,” said Mohammed Al Dhaheri the director of strategy and policy of TCA Abu Dhabi. “A forecast is difficult [on tourist numbers and hotel room rates] but we try to maintain a healthy balance.”

Next year, the agency plans to promote experiences from the cultural aspects of Saadiyat Island to the appeal of beaches and the attractions of Yas Island.

“The Abu Dhabi Government has made huge investments on infrastructure and it is time to showcase these,” Mr Al Dhaheri said.

Occupancy rate year to date is 70 per cent, up 9 per cent on 2012, and that generated Dh5 billion, up 11 per cent, in hotel revenues. Of this, food and beverage income contributed Dh1.9bn, a rise of 19 per cent.

The average room rate is running at Dh477.22, a slight decline of 1 per cent on the year.

The emirates has also caught on with the domestic travellers, with 865,966 guests travelling from within the UAE borders. That represents a rise of about 6 per cent over the year.

The Abu Dhabi properties last month reported a 26 per cent rise in the number of guests year on year as 260,810 guests checked in. November occupancy levels rose to 83 per cent and total revenues surged 19 per cent from the year-earlier month to Dh669 million.

The tourism authority attributed the rise to a series of high profile events in the capital such as the Grand Prix, the Abu Dhabi Film Festival, the Fifa Under 17 World Cup and Abu Dhabi Art.

The length of stay also went up for November, with guests having spent 3.3 nights in the emirate.

India, followed by the United Kingdom, remained the top source markets. More than 157,000 guests from India visited the emirate this year, reporting a 26 per cent rise on 2012, and stayed on average 3.94 nights.

The number of British tourists, at a little more than 147,800 arrivals for the year, represented a 14 per cent increase. They were followed by the visitors from Germany with 107,264 arrivals.

There is potential for growth, too, as Etihad Airways goes ahead with route expansion. “With more air access uplift promised in 2014, with Etihad Airways planning daily flights from Rome, Zurich, Perth, Medina, Los Angeles and Jaipur, four weekly flights from Yerevan in Armenia and a thrice-weekly flight from Dallas Fort Worth, new business opportunities abound,” said Jasem Al Darmaki, the deputy director general of TCA Abu Dhabi.

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Manchester United v Everton
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New Zealand trail by 18 runs with nine wickets remaining

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Company: Bidzi

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● Founders: Akshay Dosaj and Asif Rashid

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West Ham United 2 (Antonio 73', Ogbonna 90 5')

Tottenham Hotspur 3 (Son 36', Moura 42', Kane 49')

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Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
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Thank You for Banking with Us

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Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum

Rating: 4/5

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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

UAE currency: the story behind the money in your pockets

A Cat, A Man, and Two Women
Junichiro
Tamizaki
Translated by Paul McCarthy
Daunt Books 

Bio

Born in Dubai in 1994
Her father is a retired Emirati police officer and her mother is originally from Kuwait
She Graduated from the American University of Sharjah in 2015 and is currently working on her Masters in Communication from the University of Sharjah.
Her favourite film is Pacific Rim, directed by Guillermo del Toro

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