Emirates, the largest airline in the world, unveiled a new first class suite on the first day of the Dubai Airshow for its Boeing 777-300 fleet- and said is rolling out an advertising campaign fronted by Top Gear presenter Jeremy Clarkson.
It's the "first of its type in the world" and took four years in the design process, the carrier's president Tim Clark said. The new first class cabins are inspired by Mercedes-Benz, who Emirates approached in 2014.
"Many carriers are responding to the perceived demise of first class by offering new business class options..."At Emirates we still see demand for first class remains very strong. So the notion that we would eliminate first class on our planes is wrong."
Emirates is the largest operator of Boeing 777 aircraft as well as A380s. The airline has 165 Boeing 777s in its fleet with an additional 164 on firm order, which include 150 next generation 777x aircraft. Emirates also has 100 A380s in operation with 42 more on order. The carrier operates the Boeing 777s to 140 destinations.
The new first class cabin on the Boeing 777 features a sleek modern design with soft leather seating, hi-tech control panels and mood lighting. Each of the six fully enclosed private suites have floor to ceiling doors with a window view. The new design was created in collaboration with Boeing, Rockwell Collins interior system, Jacques Pierre Jean Design studio, Panasonic, and Seattle-based design firm Teague.
"This is the first time an Emirates product has been so influenced by another luxury brand, but it is a natural fit as both Emirates and Mercedes-Benz have the same unwavering commitment to fine detail, uncompromising quality, and a drive to push the boundaries,” said Clark.
The multi-million dollar upgrade comprises newly designed seats in business class inspired by the interior of a modern sports car, the carrier said. The leather seats have a diamond stitch pattern in neutral cream colors and are fully reclinable into a flat sleeping position.
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Read more:
In boon to Boeing Emirates orders 40 Dreamliners worth $15.1 billion
Business Extra podcast: To the Dubai Airshow and beyond
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The new economy class cabin has a soft grey and blue colour palette. All cabins are equipped with an overhauled in-flight entertainment system.
The newly upgraded Emirates 777 aircraft will enter commercial service December 1 on flights to Geneva and Brussels.
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
Company%20Profile
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Match info
Who: India v Afghanistan
What: One-off Test match, Bengaluru
When: June 14 to 18
TV: OSN Sports Cricket HD, 8am starts
Online: OSN Play (subscribers only)
Specs%3A%202024%20McLaren%20Artura%20Spider
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Washmen Profile
Date Started: May 2015
Founders: Rami Shaar and Jad Halaoui
Based: Dubai, UAE
Sector: Laundry
Employees: 170
Funding: about $8m
Funders: Addventure, B&Y Partners, Clara Ventures, Cedar Mundi Partners, Henkel Ventures
THE SPECS
Range Rover Sport Autobiography Dynamic
Engine: 5.0-litre supercharged V8
Transmission: six-speed manual
Power: 518bhp
Torque: 625Nm
Speed: 0-100kmh 5.3 seconds
Price: Dh633,435
On sale: now
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
COMPANY%20PROFILE
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In numbers
- Number of children under five will fall from 681 million in 2017 to 401m in 2100
- Over-80s will rise from 141m in 2017 to 866m in 2100
- Nigeria will become the world’s second most populous country with 791m by 2100, behind India
- China will fall dramatically from a peak of 2.4 billion in 2024 to 732 million by 2100
- an average of 2.1 children per woman is required to sustain population growth
The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
COMPANY%20PROFILE
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Ziina users can donate to relief efforts in Beirut
Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”
Company%20Profile
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Don't get fined
The UAE FTA requires following to be kept:
- Records of all supplies and imports of goods and services
- All tax invoices and tax credit notes
- Alternative documents related to receiving goods or services
- All tax invoices and tax credit notes
- Alternative documents issued
- Records of goods and services that have been disposed of or used for matters not related to business
Company%20profile
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COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
The specs
Engine: 2-litre 4-cylinder and 3.6-litre 6-cylinder
Power: 220 and 280 horsepower
Torque: 350 and 360Nm
Transmission: eight-speed automatic
Price: from Dh136,521 VAT and Dh166,464 VAT
On sale: now
