Milwaukee Bucks forward and NBA's Most Valuable Player for the 2018-2019 season Giannis Antetokounmpo leaves a Nike store after attending a promotional event. Nike's "Dream Crazier" campaign is an example of promoting values not products. AFP 
Milwaukee Bucks forward and NBA's Most Valuable Player for the 2018-2019 season Giannis Antetokounmpo leaves a Nike store after attending a promotional event. Nike's "Dream Crazier" campaign is an exaShow more

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Millennials are buying your values not your products

Companies miss the mark when their marketing campaigns revolve around a specific product or discount

Manar Al Hinai

July 24, 2019

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