Ford will release four new hybrid vehicles in the Middle East, starting with the F-150, over the next four years. Courtesy: ASDA´A Burson-Marsteller
Ford will release four new hybrid vehicles in the Middle East, starting with the F-150, over the next four years. Courtesy: ASDA´A Burson-Marsteller

Ford to release four hybrid cars in the Middle East



Ford Motors will release four hybrid vehicles in the Middle East during the next four years, the American automaker said on Monday.

The Ford F-150 hybrid model will be launched alongside the Fusion Hybrid, which Ford said is currently only available in Jordan.

“These are incredibly exciting times for Ford in the Middle East with our aggressive product plan coming together, and a full range of electrified vehicles planned for the near term,” said Jacques Brent, president of Ford Middle East and Africa.

Earlier this year, the company said it would invest US$4.5 billion, adding 13 new electric vehicles (EVs) to its lineup over the next five years. Ford said it was targeting customers to offer the choice of accessibility to the more popular, larger vehicles.

The F-150 is the first to be earmarked to hit the region; however, the company did not release technical details on the new models such as being a plug-in hybrid or a combustible engine with the gasoline actually generating backup power.

This comes at a time when not only are carmakers rushing to add EVs to their offerings, but also when countries are making greater moves to curb carbon emissions.

The UAE government is targeting a 15 per cent reduction in carbon emissions in 2020 and a 20 per cent target for EVs within its own government fleets. Dubai has its own emirate targets: 2 per cent of all cars will be either electric or hybrid by 2020, targeting 10 per cent by 2030.

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Read more:

The best and worst concept cars to expect at the Dubai International Motor Show

UAE hybrid and electric vehicles get special loan rates, but does that make them affordable?

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Dubai Electricity and Water Authority (Dewa) and the Road Transport Authority (RTA) released incentives in September to encourage individual purchases of EVs. And while Ford is releasing hybrid models in the UAE, cars such as the Fusion Hybrid are not eligible for the incentives, such as free parking and toll-free passes, as it is not plug-in.

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Guide to intelligent investing
Investing success often hinges on discipline and perspective. As markets fluctuate, remember these guiding principles:
  • Stay invested: Time in the market, not timing the market, is critical to long-term gains.
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COMPANY%20PROFILE
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DMZ facts
  • The DMZ was created as a buffer after the 1950-53 Korean War.
  • It runs 248 kilometers across the Korean Peninsula and is 4km wide.
  • The zone is jointly overseen by the US-led United Nations Command and North Korea.
  • It is littered with an estimated 2 million mines, tank traps, razor wire fences and guard posts.
  • Donald Trump and Kim Jong-Un met at a building in Panmunjom, where an armistice was signed to stop the Korean War.
  • Panmunjom is 52km north of the Korean capital Seoul and 147km south of Pyongyang, North Korea’s capital.
  • Former US president Bill Clinton visited Panmunjom in 1993, while Ronald Reagan visited the DMZ in 1983, George W. Bush in 2002 and Barack Obama visited a nearby military camp in 2012. 
  • Mr Trump planned to visit in November 2017, but heavy fog that prevented his helicopter from landing.
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Torque: 780Nm

Transmission: 8-speed automatic

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On sale: Available for preorder now

The%20specs
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Group A
Kyrgyzstan v Qatar, 5.45pm
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COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
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