Ford will release four new hybrid vehicles in the Middle East, starting with the F-150, over the next four years. Courtesy: ASDA´A Burson-Marsteller
Ford will release four new hybrid vehicles in the Middle East, starting with the F-150, over the next four years. Courtesy: ASDA´A Burson-Marsteller

Ford to release four hybrid cars in the Middle East



Ford Motors will release four hybrid vehicles in the Middle East during the next four years, the American automaker said on Monday.

The Ford F-150 hybrid model will be launched alongside the Fusion Hybrid, which Ford said is currently only available in Jordan.

“These are incredibly exciting times for Ford in the Middle East with our aggressive product plan coming together, and a full range of electrified vehicles planned for the near term,” said Jacques Brent, president of Ford Middle East and Africa.

Earlier this year, the company said it would invest US$4.5 billion, adding 13 new electric vehicles (EVs) to its lineup over the next five years. Ford said it was targeting customers to offer the choice of accessibility to the more popular, larger vehicles.

The F-150 is the first to be earmarked to hit the region; however, the company did not release technical details on the new models such as being a plug-in hybrid or a combustible engine with the gasoline actually generating backup power.

This comes at a time when not only are carmakers rushing to add EVs to their offerings, but also when countries are making greater moves to curb carbon emissions.

The UAE government is targeting a 15 per cent reduction in carbon emissions in 2020 and a 20 per cent target for EVs within its own government fleets. Dubai has its own emirate targets: 2 per cent of all cars will be either electric or hybrid by 2020, targeting 10 per cent by 2030.

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Read more:

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Dubai Electricity and Water Authority (Dewa) and the Road Transport Authority (RTA) released incentives in September to encourage individual purchases of EVs. And while Ford is releasing hybrid models in the UAE, cars such as the Fusion Hybrid are not eligible for the incentives, such as free parking and toll-free passes, as it is not plug-in.

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COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
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Ain Issa camp:
  • Established in 2016
  • Houses 13,309 people, 2,092 families, 62 per cent children
  • Of the adult population, 49 per cent men, 51 per cent women (not including foreigners annexe)
  • Most from Deir Ezzor and Raqqa
  • 950 foreigners linked to ISIS and their families
  • NGO Blumont runs camp management for the UN
  • One of the nine official (UN recognised) camps in the region
One in nine do not have enough to eat

Created in 1961, the World Food Programme is pledged to fight hunger worldwide as well as providing emergency food assistance in a crisis.

One of the organisation’s goals is the Zero Hunger Pledge, adopted by the international community in 2015 as one of the 17 Sustainable Goals for Sustainable Development, to end world hunger by 2030.

The WFP, a branch of the United Nations, is funded by voluntary donations from governments, businesses and private donations.

Almost two thirds of its operations currently take place in conflict zones, where it is calculated that people are more than three times likely to suffer from malnutrition than in peaceful countries.

It is currently estimated that one in nine people globally do not have enough to eat.

On any one day, the WFP estimates that it has 5,000 lorries, 20 ships and 70 aircraft on the move.

Outside emergencies, the WFP provides school meals to up to 25 million children in 63 countries, while working with communities to improve nutrition. Where possible, it buys supplies from developing countries to cut down transport cost and boost local economies.

 

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Farasan Boat: 128km Away from Anchorage

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Rating: 4/5

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Director: Sanjay Leela Bhansali

Starring: Ranveer Singh, Deepika Padukone, Shahid Kapoor, Jim Sarbh

3.5/5

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Jumanji: The Next Level

Director: Jake Kasdan

Stars: Dwayne Johnson, Kevin Hart, Karen Gillan, Jack Black, Nick Jonas 

Two out of five stars 

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