Arnie Hira conceived Simply Abu Dhabi magazine to promote the luxury nature of the UAE capital, while staying in the Emirates Palace. Courtesy Arnie Hira
Arnie Hira conceived Simply Abu Dhabi magazine to promote the luxury nature of the UAE capital, while staying in the Emirates Palace. Courtesy Arnie Hira

Eureka moment in Abu Dhabi



In June 2010, Arnie Hira took refuge in the business centre at The Emirates Palace hotel in Abu Dhabi. He had had a disagreement with his business partner Jordana Lynch and needed space to clear his mind.

The duo, also a couple and both from northern England, were visiting the UAE capital for a break after the recent folding of Mr Hira's business, a glamorous restaurant in Manchester's city centre.

The next few minutes were to change their lives, planting the seed that has grown into the luxury publication Simply Abu Dhabi, which is delivered "by invitation only" to royalty, politicians, celebrities and business leaders in the UAE and around the world.

"I googled 'Abu Dhabi' and found nothing that highlighted the luxury in the city. I identified an opportunity to showcase the capital's luxury lifestyle and eureka Simply Abu Dhabi was born," Mr Hira says.

Now in its third year, the magazine, which was first published in March 2010, is released quarterly with 7,000 printed copies distributed globally. In addition, the title boasts 130,000 Facebook followers, 13,000 LinkedIn connections and more than 500,000 email subscribers to the electronic version.

Mr Hira is thankful he acted on his instincts in that moment.

"I immediately searched for all domain names and trademarks relating to our newborn business and registered the names where applicable. We had a new business," he says.

However, Mr Hira knows only too well that businesses don't materialise and succeed on whim alone.

The 39-year-old entrepreneur's late grandfather and father both prospered with the family business, The Hira Company, which specialises in electronics. Mr Hira worked for the company as a senior sales director handling multimillion-pound accounts until the call to forge a business of his own struck in his mid-30s.

His first venture was the ill-fated restaurant, founded with premiership footballer investors and costing £4.3 million (Dh24.6m). Despite employing top chefs and attracting celebrities such as Jay Z, Kanye West and Lionel Richie, the business closed in 2011.

Retreating to Abu Dhabi to stay with family and reassess his business future, Mr Hira took a leap of faith when he conceived the idea of a publication to promote the luxury nature of the UAE capital.

"Jordana and I went back to the UK and contacted the creative team from the restaurant and told them that we wanted to create a digital publication. We wanted to create an ultra exclusive product in terms of design, imagery and content," he says.

However, media agencies in Dubai Media City showed little interest in the concept except for a senior executive who suggested it should be in print.

Taking the comments on board, the couple returned to the United Kingdom with a desire to make Simply Abu Dhabi a printed title, much like a coffee-table book, but this meant a significant difference in cost.

"We were very tight on finances. It was a very stressful time. However, we decided to sell our cars and invest in a printed version. It was a reality check and time to step up," he reveals.

After announcing the print version in the UAE, several advertisers booked pages and the ball got rolling. They acquired costing from various printers and distribution companies in the Emirates and accepted a quote from UPP printers, a subsidiary of Abu Dhabi Media.

The contract has proved fortuitous and Mr Hira is quick to point out his gratitude for this business relationship.

"We are constantly lured away by other printers offering us more competitive quotes but we consider UPP family. They have sheltered us from harms way since day one and treated Simply Abu Dhabi as their own, it's a wonderful company," he says.

Earlier this summer Mr Hira was back at the Emirates Palace hotel, almost three years to the day from when he had that initial business idea.

Staying there to celebrate the 10th issue of Simply Abu Dhabi, Mr Hira even managed to present his publication to Sheikh Mohammed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces. Mr Hira had noticed Sheikh Mohammed taking coffee in the hotel and asked if he might offer a copy.

Under the slogan "Born in Abu Dhabi, designed in Manchester, distributed throughout the world" the magazine continues to thrive.

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
COMPANY%20PROFILE
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Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
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The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)

The Florida Project

Director: Sean Baker

Starring: Bria Vinaite, Brooklynn Prince, Willem Dafoe

Four stars

Paatal Lok season two

Directors: Avinash Arun, Prosit Roy 

Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong

Rating: 4.5/5

TO ALL THE BOYS: ALWAYS AND FOREVER

Directed by: Michael Fimognari

Starring: Lana Condor and Noah Centineo

Two stars

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

Emergency

Director: Kangana Ranaut

Stars: Kangana Ranaut, Anupam Kher, Shreyas Talpade, Milind Soman, Mahima Chaudhry 

Rating: 2/5

The specs

Engine: 1.5-litre 4-cylinder petrol

Power: 154bhp

Torque: 250Nm

Transmission: 7-speed automatic with 8-speed sports option 

Price: From Dh79,600

On sale: Now

How to avoid crypto fraud
  • Use unique usernames and passwords while enabling multi-factor authentication.
  • Use an offline private key, a physical device that requires manual activation, whenever you access your wallet.
  • Avoid suspicious social media ads promoting fraudulent schemes.
  • Only invest in crypto projects that you fully understand.
  • Critically assess whether a project’s promises or returns seem too good to be true.
  • Only use reputable platforms that have a track record of strong regulatory compliance.
  • Store funds in hardware wallets as opposed to online exchanges.
Game Changer

Director: Shankar 

Stars: Ram Charan, Kiara Advani, Anjali, S J Suryah, Jayaram

Rating: 2/5

THE BIO

Ms Davison came to Dubai from Kerala after her marriage in 1996 when she was 21-years-old

Since 2001, Ms Davison has worked at many affordable schools such as Our Own English High School in Sharjah, and The Apple International School and Amled School in Dubai

Favourite Book: The Alchemist

Favourite quote: Failing to prepare is preparing to fail

Favourite place to Travel to: Vienna

Favourite cuisine: Italian food

Favourite Movie : Scent of a Woman

 

 

Dubai Bling season three

Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed 

Rating: 1/5

The specs

Engine: Dual 180kW and 300kW front and rear motors

Power: 480kW

Torque: 850Nm

Transmission: Single-speed automatic

Price: From Dh359,900 ($98,000)

On sale: Now

Need to know

The flights: Flydubai flies from Dubai to Kilimanjaro airport via Dar es Salaam from Dh1,619 return including taxes. The trip takes 8 hours. 

The trek: Make sure that whatever tour company you select to climb Kilimanjaro, that it is a reputable one. The way to climb successfully would be with experienced guides and porters, from a company committed to quality, safety and an ethical approach to the mountain and its staff. Sonia Nazareth booked a VIP package through Safari Africa. The tour works out to $4,775 (Dh17,538) per person, based on a 4-person booking scheme, for 9 nights on the mountain (including one night before and after the trek at Arusha). The price includes all meals, a head guide, an assistant guide for every 2 trekkers, porters to carry the luggage, a cook and kitchen staff, a dining and mess tent, a sleeping tent set up for 2 persons, a chemical toilet and park entrance fees. The tiny ration of heated water provided for our bath in our makeshift private bathroom stall was the greatest luxury. A standard package, also based on a 4-person booking, works out to $3,050 (Dh11,202) per person.

When to go: You can climb Kili at any time of year, but the best months to ascend  are  January-February and September-October.  Also good are July and August, if you’re tolerant of the colder weather that winter brings.

Do not underestimate the importance of kit. Even if you’re travelling at a relatively pleasant time, be geared up for the cold and the rain.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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