Type in a few relevant words and within seconds Google offers innumerable choices. But with sophisticated alternatives in development, its dominance may not last.
The search engine technology that powers the market leader Google is now regarded by many in the industry as obsolete.
Microsoft predicts that will be the fastest-changing technology space over the next decade. And the researcher Forrester believes that as more sophisticated search technology evolves, Google's search revenues will fall dramatically.
Shar VanBoskirk, a Forrester analyst, says: "We expect competition for keywords to wane as user behaviour splinters across non-traditional ways of searching, and as content becomes curated into private access channels outside of the searchable web.
"Searchable content quality will be erratic, and advertisers will diversify dollars into emerging media. This will deteriorate Google keyword costs and ultimately revenue from traditional keyword-based search ads."
Ms VanBoskirk believes the internet is splintering because of the rise of proprietary platforms and password-protected social networks such as Facebook.
"Familiar online marketing tools like links, search engine optimisation, and analytics are different or missing in these new environments," she says.
But new search engines are being developed that are designed to fill the gaps in the rapidly evolving search market. Blekko is one of the dozens of new search engines now set to challenge Google with services that make the search industry giant look like the slow-moving dinosaur its Silicon Valley critics accuse it of being.
According to reports in the Silicon Valley press, Blekko has raised funding to build a search engine that filters results based on the user's Facebook activity. Only a few months ago, Facebook was valued at US$50 billion (Dh183.65bn) by Goldman Sachs. More recent valuations by other analysts suggest a value closer to $75bn. However, Google's market value of about $181bn is still more than double Facebook's estimated worth. But, with more than half a billion users worldwide, Facebook is growing fast and has yet to make a public offering of its shares.
Blekko believes current search technology fails to cater for modern needs. It has spent three years developing an engine that allows users to further refine their searches using only reliable information sources while filtering out spam.
"Building a search engine is a technology play," said Rich Skrenta, the chief executive and founder of Blekko. "We wanted to make a differentiated product. There are searches you can do on Blekko you cannot do anywhere else."
Partly by allowing its users to hit a "spam" button, Blekko gradually learns which sites are trusted by users trying to unearth reliable information from the mounting pile of spam and unqualified comment now submerging much of the web.
This undesirable content includes internet search results that have been especially created to appear high in Google's search results, despite being little more than marketing pitches.
The proposition that standard search engines such as those offered by giants such as Microsoft and Google are now vulnerable to a challenge from a newcomer such as Blekko is rapidly gaining credibility. Angel investors in Blekko, for example, include Marc Andreessen, the creator of the first web browser, and Ron Conway, who has previously invested in Twitter and Google.
But there are Google supporters who point out the road to building a better search engine is littered with the bleached bones of previous search engine start-ups. For example, in 2008 some former Google employees launched Cuil, a high-profile search engine. Cuil finally shut down last September.
There is also the additional likelihood that any company that really did start to challenge Google would rapidly become an acquisition target for the likes of Microsoft and Google. For example, Powerset, a search engine developed to allow users to ask direct questions, was acquired by Microsoft in 2008.
And, like all start-ups, Blekko has its limitations. The most notable is that it is firmly rooted in Silicon Valley culture. Blekko's global perspective is pure Californian in outlook. Mr Skrenta, its chief executive, has admitted that Blekko is happy to focus on English-speaking content.
But according to Ms VanBoskirk: "There's no sure way to track consumers across devices. But purchase path mapping, linguistic profiling and technographics analysis can go a long way."
Linguistic profiling will play a growing role in the increasing specialisation of the search industry. As companies such as Facebook try to grow their user bases, they will increasingly try to tap markets outside the English-speaking world by offering language services on the same level as those enjoyed by US users.
The US giants who have so far dominated the search industry will increasingly face home-grown competition from search engines catering to non-English speaking users. The Arab-speaking world is just one example of a regional market that is now ready to spawn its own search engines.
Stars: Cate Blanchett, Kevin Kline, Lesley Manville
Rating: 4/5
Company Profile
Founders: Tamara Hachem and Yazid Erman
Based: Dubai
Launched: September 2019
Sector: health technology
Stage: seed
Investors: Oman Technology Fund, angel investor and grants from Sharjah's Sheraa and Ma'an Abu Dhabi
Started: December 2016
Founder: Ibrahim Kamalmaz
Based: UAE
Sector: Finance / legal
Size: 3 employees, pre-revenue
Stage: Early stage
Investors: Founder's friends and Family
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.
When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.
How to get there: Emirates currently flies from Dubai to Orlando five times a week.
As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
Huddersfield Town 2 Manchester United 1
Huddersfield: Mooy (28'), Depoitre (33')
Manchester United: Rashford (78')
Man of the Match: Aaron Mooy (Huddersfield Town)
Electoral College Victory
Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate.
Popular Vote Tally
The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.
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There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
McLaren GT specs
Engine: 4-litre twin-turbo V8
Transmission: seven-speed
Power: 620bhp
Torque: 630Nm
Price: Dh875,000
On sale: now
THE NEW BATCH'S FOCUS SECTORS
AiFlux – renewables, oil and gas
DevisionX – manufacturing
Event Gates – security and manufacturing
Farmdar – agriculture
Farmin – smart cities
Greener Crop – agriculture
Ipera.ai – space digitisation
Lune Technologies – fibre-optics
Monak – delivery
NutzenTech – environment
Nybl – machine learning
Occicor – shelf management
Olymon Solutions – smart automation
Pivony – user-generated data
PowerDev – energy big data
Sav – finance
Searover – renewables
Swftbox – delivery
Trade Capital Partners – FinTech
Valorafutbol – sports and entertainment
Workfam – employee engagement
Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
