Advertisers and retailers want to create an immediate impulsive reaction of desire for their product that overwhelms the more rational part of shoppers' brains. Photo: Getty Images
Advertisers and retailers want to create an immediate impulsive reaction of desire for their product that overwhelms the more rational part of shoppers' brains. Photo: Getty Images

Money

How to use your 'superpowers' to instil frugal habits

Allow your brain to engage in more critical thinking routines before succumbing to impulsive reactions

Zach Holz

February 18, 2021