An Austrian gunmaker founded more than a century ago that armed emperors in Europe is now offering diamond-studded guns to tempt new super-rich clients from the Middle East.
Fanzoj, a family company founded in 1906, was in the UAE last week to display its guns at the Abu Dhabi International Hunting and Equestrian Exhibition (Adihex) – and make house calls to wealthy potential buyers.
Of the seven firearms Fanzoj is displaying, its centrepiece is a diamond-encrusted rifle engraved with an Arabian stallion, worth hundreds of thousands of euros. (Fanzoj declined to give a specific price.)
Fanzoj has attended Adihex for the past four years, but this is the first time it has brought a gun crafted specifically to appeal to the tastes of Middle Eastern customers, according to Patrick Fanzoj, who runs the family firm with his sister, Daniela.
The piece, a bolt-action weapon, has a walnut stock and smooth steel parts.
It is adorned with white and rose gold, and features a white horse charging across an enamelled blue background. The diamonds are embedded into the bolt of the rifle.
“The Middle East is becoming bigger and more important for us,” Mr Fanzoj said. “We are getting more orders from here as our name becomes better known.”
A delegation from the Middle East recently visited the Fanzoj manufacturing facility in Austria. Adihex is the only trade show in the Middle East that the company attends.
Ms Fanzoj designed the piece, which took almost two years to make, without a specific customer in mind. The company takes on only 20 commissions each year and a custom-made firearm can take as long as three years to design and craft.
“They are made to measure, like a suit,” Mr Fanzoj said.
Along with royalty, the company counts presidents – former and current – and top chief executives among its customers. Many of them give the guns as gifts or keep them as part of a collection, although they are “100 per cent functioning” as weapons, Mr Fanzoj explained.
Also on display was an African safari-themed hunting rifle depicting elephants, lions and zebras.
Apart from the seven models on display, Mr Fanzoj had a number of finished guns available for immediate sale – but he declined to say how many.
Basic models start at €40,000 (Dh193,650), but custom-designed rifles cost more than 10 times that amount.
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Some facts about bees:
The queen bee eats only royal jelly, an extraordinary food created by worker bees so she lives much longer
The life cycle of a worker bee is from 40-60 days
A queen bee lives for 3-5 years
This allows her to lay millions of eggs and allows the continuity of the bee colony
About 20,000 honey bees and one queen populate each hive
Honey is packed with vital vitamins, minerals, enzymes, water and anti-oxidants.
Apart from honey, five other products are royal jelly, the special food bees feed their queen
Pollen is their protein source, a super food that is nutritious, rich in amino acids
Beewax is used to construct the combs. Due to its anti-fungal, anti-bacterial elements, it is used in skin treatments
Propolis, a resin-like material produced by bees is used to make hives. It has natural antibiotic qualities so works to sterilize hive, protects from disease, keeps their home free from germs. Also used to treat sores, infection, warts
Bee venom is used by bees to protect themselves. Has anti-inflammatory properties, sometimes used to relieve conditions such as rheumatoid arthritis, nerve and muscle pain
Honey, royal jelly, pollen have health enhancing qualities
The other three products are used for therapeutic purposes
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As long as you deal with bees gently, you will be safe, says Mohammed Al Najeh, who has worked with bees since he was a boy.
“The biggest mistake people make is they panic when they see a bee. They are small but smart creatures. If you move your hand quickly to hit the bees, this is an aggressive action and bees will defend themselves. They can sense the adrenalin in our body. But if we are calm, they are move away.”
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Cast: John Abraham, Manoj Bajpayee
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Tickets
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Torque: 250Nm
Price: Dh54,500
On sale: now
