Social network services pay for user posts



Worried you spend an unhealthy amount of time on Facebook and other social networks? Want to get paid for your digital obsession?

At least two services are offering just that.

Bubblews, a social network that came out of an extended test phase last week, pays users for posts that attract traffic and advertisers. Another company, Bonzo Me, has been doing something similar since early this month.

They are hoping to cash in on what they believe is the next big trend in social media – paid content.

“I don’t think this free content model is sustainable,” said the technology analyst Rob Enderle. “You can’t sustain the quality of the product if you aren’t paying people for the content that they are creating. And you can’t pay your bills if all you are getting are ‘likes.”’

Sandy Youssef of New Brunswick, New Jersey, likes being on Facebook, but she also intends to start posting video on Bonzo Me just in case she shares something that becomes a big hit.

“We are living in an age when the things you post on the internet can go viral, so you may as well get paid for it,” she told Associated Press. “It’s time to spread the wealth.”

Bonzo Me is paying its users up to 80 per cent of its advertising revenue for the most popular posts.

Bubblews’ compensation formula is more complex. It is based on the number of times that each post is clicked on or provokes some other kind of networking activity. To start, the payments are expected to translate into just a penny per view, comment or like. Bubblews plans to pay its users in US$50 increments, meaning it could take a while for most users to qualify for their first pay cheque unless they post material that that goes viral.

“No one should come to our site in anticipation of being able to quit their day job,” said the Bubblews chief executive Arvind Dixit.

Gerry Kelly of San Francisco has already earned nearly $100 from Bubblews since he began using a test version in January. His Bubblews feed serves as a journal about the lessons he has learnt in life, as well as a forum for his clothing brand, Sonas Denim.

Facebook has been thriving while feeding off the free content of its 1.3 billion users. The Menlo Park, California, company now has a market value of about $180 billion, and CEO Mark Zuckerberg ranks among the world’s wealthiest people with a fortune of about $30bn, based on the latest estimates from Forbes magazine.

Advertisers, meanwhile, are pouring more money into social networks because that is where people are spending more time, particularly on smartphones. Facebook’s share of the $140bn worldwide market for digital ads this year is expected to climb to nearly 8 per cent, or $11bn, up from a market share of about 6 per cent, or $7bn last year, according to the research firm eMarketer.

Although it still isn’t profitable, thanks largely to its 255 million users Twitter’s digital ad revenue this year is expected to rise to $1.1bn, nearly doubling from $600 million last year, according to eMarketer.

Facebook and Twitter have become such important marketing tools that celebrities and other users with large social media followings are being paid by advertisers to mention and promote products on their accounts.

* with Associated Press

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Tips on buying property during a pandemic

Islay Robinson, group chief executive of mortgage broker Enness Global, offers his advice on buying property in today's market.

While many have been quick to call a market collapse, this simply isn’t what we’re seeing on the ground. Many pockets of the global property market, including London and the UAE, continue to be compelling locations to invest in real estate.

While an air of uncertainty remains, the outlook is far better than anyone could have predicted. However, it is still important to consider the wider threat posed by Covid-19 when buying bricks and mortar. 

Anything with outside space, gardens and private entrances is a must and these property features will see your investment keep its value should the pandemic drag on. In contrast, flats and particularly high-rise developments are falling in popularity and investors should avoid them at all costs.

Attractive investment property can be hard to find amid strong demand and heightened buyer activity. When you do find one, be prepared to move hard and fast to secure it. If you have your finances in order, this shouldn’t be an issue.

Lenders continue to lend and rates remain at an all-time low, so utilise this. There is no point in tying up cash when you can keep this liquidity to maximise other opportunities. 

Keep your head and, as always when investing, take the long-term view. External factors such as coronavirus or Brexit will present challenges in the short-term, but the long-term outlook remains strong. 

Finally, keep an eye on your currency. Whenever currency fluctuations favour foreign buyers, you can bet that demand will increase, as they act to secure what is essentially a discounted property.

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Levante v Alaves (4pm)

Real Madrid v Sevilla (7pm)

Osasuna v Valladolid (9.30pm)

Sunday

Eibar v Atletico Madrid (12am)

Mallorca v Valencia (3pm)

Real Betis v Real Sociedad (5pm)

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Athletic Bilbao v Celta Vigo (9.30pm)

Monday

Barcelona v Granada (12am)

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Five famous companies founded by teens

There are numerous success stories of teen businesses that were created in college dorm rooms and other modest circumstances. Below are some of the most recognisable names in the industry:

  1. Facebook: Mark Zuckerberg and his friends started Facebook when he was a 19-year-old Harvard undergraduate. 
  2. Dell: When Michael Dell was an undergraduate student at Texas University in 1984, he started upgrading computers for profit. He starting working full-time on his business when he was 19. Eventually, his company became the Dell Computer Corporation and then Dell Inc. 
  3. Subway: Fred DeLuca opened the first Subway restaurant when he was 17. In 1965, Mr DeLuca needed extra money for college, so he decided to open his own business. Peter Buck, a family friend, lent him $1,000 and together, they opened Pete’s Super Submarines. A few years later, the company was rebranded and called Subway. 
  4. Mashable: In 2005, Pete Cashmore created Mashable in Scotland when he was a teenager. The site was then a technology blog. Over the next few decades, Mr Cashmore has turned Mashable into a global media company.
  5. Oculus VR: Palmer Luckey founded Oculus VR in June 2012, when he was 19. In August that year, Oculus launched its Kickstarter campaign and raised more than $1 million in three days. Facebook bought Oculus for $2 billion two years later.
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Recharge as needed, says Mat Dryden: “We try to make it a rule that every two to three months, even if it’s for four days, we get away, get some time together, recharge, refresh.” The couple take an hour a day to check into their businesses and that’s it.

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