‘People immediately assume that boating is for the rich. So my approach was very different than what you see in Dubai,’ says Tony Neto, the owner of boating company Captain Tony’s. Christopher Pike / The National
‘People immediately assume that boating is for the rich. So my approach was very different than what you see in Dubai,’ says Tony Neto, the owner of boating company Captain Tony’s. Christopher Pike / Show more

All shipshape up on deck of Abu Dhabi boat-tour operator



One small business owner tailored his start-up boating company to the needs of Abu Dhabi, not the glitz of Dubai.

“People immediately assume that boating is for the rich,” Tony Neto, 36, the owner and managing partner of Captain Tony’s, says. “So my approach was very different than what you see in Dubai.”

Mr Neto’s vision was to have simple boats that the average consumer could afford. “Don’t expect luxury on the boat, the luxury is the scenery and really good service,” the captain says.

The idea began brewing in 2010, a couple of years after Mr Neto and his family moved to the UAE from Portugal. He was an architect by trade, heading an Australian firm based in Abu Dhabi. One of the first big purchases the family made was a boat, costing Dh50,000, which was later used to start Captain Tony’s.

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“I used to dock the boat where the fishermen docked because I didn’t want to pay the fees,” says Mr Neto. This led to him exploring different areas in Abu Dhabi than the most popular destinations. “When people turn right, I tend to turn left and what I found was amazing,” he says.

When friends joined his family on these weekend cruises, everyone was amazed at the turtles, white sand beaches and the peacefulness of these under-explored areas. “Eventually I began exploring this idea on a commercial, but small-scale level,” he says.

He was still working as an architect, but in his free time he began to draft a business plan. And three years ago, Captain Tony’s went from idea to reality. He took his family boat and bought a new engine for Dh70,000 – which was more expensive than the boat.

Mr Neto set out to meet up with several hotels in the Yas area, inviting concierges to come along for a tour to see the service.

On UAE National Day 2012, Captain Tony’s welcomed its first customers: a young couple from Dubai looking to charter a romantic cruise for Dh2,000. Mr Neto says that with all of the time spent marketing the company, landing the first booking seemed surreal. “You’ve been planning for so long and then it happens and suddenly, you don’t know what to do,” he recalls.

He immediately bought flowers and chocolates to set the stage, pretending as though he had done this a million times. “I’ve dealt with large projects before, but this was so important to me that it couldn’t go wrong,” Mr Neto says. The satisfaction after getting the first customers was incredible. “I thought: ‘The first one is behind me and it can only get better from here,’” he says.

Yet the business didn’t immediately take off. Mr Neto says it was a gradual increase. There were no bookings during the week at first. This increased slowly to two trips during the week as well as two to three weekend bookings.

And then last year happened.

“Suddenly we were fully booked during the week and weekend,” Mr Neto says. He bought another boat, and ended up expanding his workforce from one employee to 11.

“The hotels were sending us people, others were finding us online and everything just started to add up,” he says. And the company’s list of services also began expanding.

His staff includes an older woman from Brazil, which has helped expand the business to cater to ladies-only tours. Mr Neto also began working with the Abu Dhabi Tourism & Culture Authority to offer an abra service.

Abras ferry passengers around select areas similar to a hop-on, hop-off shuttle service via the water. The free service is currently catering to the Fairmont Bab Al Bahr, Ritz-Carlton Grand Canal, the Shangri-La and Souk Qaryat Al Beri. Abras will also make their way to Al Maryah Island connecting the Galleria in Sowwah Square to the Abu Dhabi Mall.

Another idea for the company came about when Mr Neto and his family were staying at a nearby hotel. He stumbled upon a marine biologist who had been teaching his children about different shells found on the beach. He approached the hotel’s general manager and so began Captain Tony’s Eco-Tours, which has become very popular for local school trips.

Mr Neto wants to maintain the small-town feel with his company. He dismissed the idea of an online portal for bookings. “Part of the charm of Captain Tony’s is personal contact, and we want to keep in touch with our guest,” he says.

The boat owner also supports other local small businesses. When he began looking for a catering company for bookings, he decided against a commercial chain and went with Cafe Firenze – a locally-owned restaurant that makes about 50 sandwiches a week just for Captain Tony’s.

“When you believe you’ve got something good, you do it honestly and offer a really good service, people always come back,” Mr Neto says.

lgraves@thenational.ae

We are on the lookout for SME success stories. If you want to have your business profiled, contact us at business@thenational.ae

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COMPANY PROFILE
Name: HyperSpace
 
Started: 2020
 
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
 
Based: Dubai, UAE
 
Sector: Entertainment 
 
Number of staff: 210 
 
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
BACK%20TO%20ALEXANDRIA
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ETamer%20Ruggli%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3ENadine%20Labaki%2C%20Fanny%20Ardant%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E3.5%2F5%3C%2Fp%3E%0A
UEFA CHAMPIONS LEAGUE FIXTURES

All kick-off times 10.45pm UAE ( 4 GMT) unless stated

Tuesday
Sevilla v Maribor
Spartak Moscow v Liverpool
Manchester City v Shakhtar Donetsk
Napoli v Feyenoord
Besiktas v RB Leipzig
Monaco v Porto
Apoel Nicosia v Tottenham Hotspur
Borussia Dortmund v Real Madrid

Wednesday
Basel v Benfica
CSKA Moscow Manchester United
Paris Saint-Germain v Bayern Munich
Anderlecht v Celtic
Qarabag v Roma (8pm)
Atletico Madrid v Chelsea
Juventus v Olympiakos
Sporting Lisbon v Barcelona

COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
From exhibitions to the battlefield

In 2016, the Shaded Dome was awarded with the 'De Vernufteling' people's choice award, an annual prize by the Dutch Association of Consulting Engineers and the Royal Netherlands Society of Engineers for the most innovative project by a Dutch engineering firm.

It was assigned by the Dutch Ministry of Defence to modify the Shaded Dome to make it suitable for ballistic protection. Royal HaskoningDHV, one of the companies which designed the dome, is an independent international engineering and project management consultancy, leading the way in sustainable development and innovation.

It is driving positive change through innovation and technology, helping use resources more efficiently.

It aims to minimise the impact on the environment by leading by example in its projects in sustainable development and innovation, to become part of the solution to a more sustainable society now and into the future.

Company%20Profile
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Spider-Man: No Way Home

Director: Jon Watts

Stars: Tom Holland, Zendaya, Jacob Batalon 

Rating:*****

Specs%3A%202024%20McLaren%20Artura%20Spider
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The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

Farasan Boat: 128km Away from Anchorage

Director: Mowaffaq Alobaid 

Stars: Abdulaziz Almadhi, Mohammed Al Akkasi, Ali Al Suhaibani

Rating: 4/5

Squid Game season two

Director: Hwang Dong-hyuk 

Stars:  Lee Jung-jae, Wi Ha-joon and Lee Byung-hun

Rating: 4.5/5

MANDOOB
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Fifa Club World Cup:

When: December 6-16
Where: Games to take place at Zayed Sports City in Abu Dhabi and Hazza bin Zayed Stadium in Al Ain
Defending champions: Real Madrid

If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.
Karwaan

Producer: Ronnie Screwvala

Director: Akarsh Khurana

Starring: Irrfan Khan, Dulquer Salmaan, Mithila Palkar

Rating: 4/5

While you're here
The specs

Engine: 3-litre twin-turbo V6

Power: 400hp

Torque: 475Nm

Transmission: 9-speed automatic

Price: From Dh215,900

On sale: Now

The Prison Letters of Nelson Mandela
Edited by Sahm Venter
Published by Liveright

A timeline of the Historical Dictionary of the Arabic Language
  • 2018: Formal work begins
  • November 2021: First 17 volumes launched 
  • November 2022: Additional 19 volumes released
  • October 2023: Another 31 volumes released
  • November 2024: All 127 volumes completed
BABYLON
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From Europe to the Middle East, economic success brings wealth - and lifestyle diseases

A rise in obesity figures and the need for more public spending is a familiar trend in the developing world as western lifestyles are adopted.

One in five deaths around the world is now caused by bad diet, with obesity the fastest growing global risk. A high body mass index is also the top cause of metabolic diseases relating to death and disability in Kuwait,  Qatar and Oman – and second on the list in Bahrain.

In Britain, heart disease, lung cancer and Alzheimer’s remain among the leading causes of death, and people there are spending more time suffering from health problems.

The UK is expected to spend $421.4 billion on healthcare by 2040, up from $239.3 billion in 2014.

And development assistance for health is talking about the financial aid given to governments to support social, environmental development of developing countries.

 

The specs: 2018 Nissan Patrol Nismo

Price: base / as tested: Dh382,000

Engine: 5.6-litre V8

Gearbox: Seven-speed automatic

Power: 428hp @ 5,800rpm

Torque: 560Nm @ 3,600rpm

Fuel economy, combined: 12.7L / 100km

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The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
Company%20Profile
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How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

Company%20profile
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COMPANY%20PROFILE
%3Cp%3EFounder%3A%20Hani%20Abu%20Ghazaleh%3Cbr%3EBased%3A%20Abu%20Dhabi%2C%20with%20an%20office%20in%20Montreal%3Cbr%3EFounded%3A%202018%3Cbr%3ESector%3A%20Virtual%20Reality%3Cbr%3EInvestment%20raised%3A%20%241.2%20million%2C%20and%20nearing%20close%20of%20%245%20million%20new%20funding%20round%3Cbr%3ENumber%20of%20employees%3A%2012%3C%2Fp%3E%0A
COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
Tips to avoid getting scammed

1) Beware of cheques presented late on Thursday

2) Visit an RTA centre to change registration only after receiving payment

3) Be aware of people asking to test drive the car alone

4) Try not to close the sale at night

5) Don't be rushed into a sale 

6) Call 901 if you see any suspicious behaviour

Company%20profile
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COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%203S%20Money%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202018%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20London%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Ivan%20Zhiznevsky%2C%20Eugene%20Dugaev%20and%20Andrei%20Dikouchine%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20FinTech%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20%245.6%20million%20raised%20in%20total%3C%2Fp%3E%0A
The specs

Engine: 2.3-litre, turbo four-cylinder

Transmission: 10-speed auto

Power: 300hp

Torque: 420Nm

Price: Dh189,900

On sale: now

The%20specs
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Starring: Jamie Foxx, Angela Bassett, Tina Fey

Directed by: Pete Doctor

Rating: 4 stars

The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

Price: From Dh825,900

On sale: Now

COMPANY%20PROFILE
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SPECS%3A%20Polestar%203
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