The duo behind Noon by Noor, which had its first New York Fashion Week outing on Friday, clearly know about luxury. Not luxury in the sense of lashings of satin, swags of fur and encrustations of diamonds, but the luxury – and the effect – of simplicity.
Sheikha Noor Al Khalifa and Sheikha Haya Al Khalifa, 27-year-old Bahraini cousins as charmingly alike as two peas in a pod, took their bows wearing slick black tuxedo jackets, but their collection was bright, vibrant, silky and spring-like, with fluoro orange tailoring and shirts, floating silks in blousy chartreuse and teal florals and shimmering metallic weaves.
“We wanted something fresh and young, to design for the on-the-go woman, to keep it simple and keep the focus on the colours and fabrics,” said Sheikha Haya backstage after the show, once all the kissing, photos and congratulations had died down. “Sometimes it’s risky doing bright colours but I think we had a good balance with the neutrals, and I think the neon just gave it something fresh.”
For a brand as young as Noon by Noor (the name comes from the pronunciation of the Arabic “N”), putting on a show at New York Fashion Week – bang in the middle of the important second day, no less – is no small undertaking. A damp squib of a collection could be catastrophic, and designers often take years to really refine their designs into enough of a trademark to really be noticed. The fact that Noon by Noor, which launched in 2008, is the first Gulf-based label ever to show on-schedule at New York Fashion Week would not have made things easier.
“I think New York is the best place to start. It was important for us,” explained Sheikha Haya who, with her cousin, studied fashion at Marymount University. “It’s a lot of pressure; we have to exceed everyone’s expectations, but I think we did a good job.”
As it turned out, the show went down a storm, with Olivia Palermo and Nicky Hilton front-row, wearing pieces from the resort collection. Especially pretty were the peachy-orange chiffon, silk or metallic-shot jacquards used in a playsuit, loungy, wide-legged pyjama sets and pared-back evening gowns. The edgier fluorescent orange trousers, city shorts, shirts and biker jackets were sharp and urban and the romance of long, floaty dresses was spiked by that uncompromising shade and by asymmetrical cuts.
Yet there remains a certain Gulf aesthetic, with the metallic brocades of the pyjama suits and frocks inspired by features of traditional Gulf dress and a fluid, drapey feel to the fabrics that clearly has its roots in the region’s costumes.
“We always try to bring something from home, whether in the fabrics or the embellishments, so in every collection you see that part of Noon by Noor,” said Sheikha Haya.
The catwalk showed a tight, coherent edit, and it seems that the duo have found a way to successfully overcome those sartorial squabbles that are inevitable when two strong-minded individuals work together.
“We both design the pieces and we combine the elements, so a dress can be designed by both of us. We always argue but we always agree at the end.”
Currently available online at www.noonbynoor.com and at Harvey Nichols Dubai, and soon to be at Saks Fifth Avenue Dubai (as well stockists in Bahrain, Riyadh and Kuwait), the cousins are clearly intent on breaking the US. An event last summer in Los Angeles, with Kim Kardashian and Demi Lovato in attendance, paved the way somewhat, but New York Fashion Week will be the key to their success and, if the cheering crowd at the end of the show is anything to go by, the cousins’ strategy is likely to pay off.
See our Scene&Heard blog for daily updates on New York Fashion Week
Top Hundred overseas picks
London Spirit: Kieron Pollard, Riley Meredith
Welsh Fire: Adam Zampa, David Miller, Naseem Shah
Manchester Originals: Andre Russell, Wanindu Hasaranga, Sean Abbott
Northern Superchargers: Dwayne Bravo, Wahab Riaz
Oval Invincibles: Sunil Narine, Rilee Rossouw
Trent Rockets: Colin Munro
Birmingham Phoenix: Matthew Wade, Kane Richardson
Southern Brave: Quinton de Kock
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MATCH INFO
Leeds United 0
Brighton 1 (Maupay 17')
Man of the match: Ben White (Brighton)
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Cricket World Cup League 2
UAE squad
Rahul Chopra (captain), Aayan Afzal Khan, Ali Naseer, Aryansh Sharma, Basil Hameed, Dhruv Parashar, Junaid Siddique, Muhammad Farooq, Muhammad Jawadullah, Muhammad Waseem, Omid Rahman, Rahul Bhatia, Tanish Suri, Vishnu Sukumaran, Vriitya Aravind
Fixtures
Friday, November 1 – Oman v UAE
Sunday, November 3 – UAE v Netherlands
Thursday, November 7 – UAE v Oman
Saturday, November 9 – Netherlands v UAE
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Tree of Hell
Starring: Raed Zeno, Hadi Awada, Dr Mohammad Abdalla
Director: Raed Zeno
Rating: 4/5
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The specs
Engine: 2-litre or 3-litre 4Motion all-wheel-drive Power: 250Nm (2-litre); 340 (3-litre) Torque: 450Nm Transmission: 8-speed automatic Starting price: From Dh212,000 On sale: Now
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Call of Duty: Black Ops 6
Developer: Treyarch, Raven Software
Publisher: Activision
Console: PlayStation 4 & 5, Windows, Xbox One & Series X/S
Rating: 3.5/5
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
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Russia's Muslim Heartlands
Dominic Rubin, Oxford
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The biog
Favourite car: Ferrari
Likes the colour: Black
Best movie: Avatar
Academic qualifications: Bachelor’s degree in media production from the Higher Colleges of Technology and diploma in production from the New York Film Academy
SUZUME
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Company%20Profile
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Our legal advisor
Ahmad El Sayed is Senior Associate at Charles Russell Speechlys, a law firm headquartered in London with offices in the UK, Europe, the Middle East and Hong Kong.
Experience: Commercial litigator who has assisted clients with overseas judgments before UAE courts. His specialties are cases related to banking, real estate, shareholder disputes, company liquidations and criminal matters as well as employment related litigation.
Education: Sagesse University, Beirut, Lebanon, in 2005.
Fighter profiles
Gabrieli Pessanha (Brazil)
Reigning Abu Dhabi World Pro champion in the 95kg division, virtually unbeatable in her weight class. Known for her pressure game but also dangerous with her back on the mat.
Nathiely de Jesus, 23, (Brazil)
Two-time World Pro champion renowned for her aggressive game. She is tall and most feared by her opponents for both her triangles and arm-bar attacks.
Thamara Ferreira, 24, (Brazil)
Since her brown belt days, Ferreira has been dominating the 70kg, in both the World Pro and the Grand Slams. With a very aggressive game.
Samantha Cook, 32, (Britain)
One of the biggest talents coming out of Europe in recent times. She is known for a highly technical game and bringing her A game to the table as always.
Kendall Reusing, 22, (USA)
Another young gun ready to explode in the big leagues. The Californian resident is a powerhouse in the -95kg division. Her duels with Pessanha have been highlights in the Grand Slams.
Martina Gramenius, 32, (Sweden)
Already a two-time Grand Slam champion in the current season. Gramenius won golds in the 70kg, in both in Moscow and Tokyo, to earn a spot in the inaugural Queen of Mats.
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COMPANY%20PROFILE
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Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
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The Bio
Name: Lynn Davison
Profession: History teacher at Al Yasmina Academy, Abu Dhabi
Children: She has one son, Casey, 28
Hometown: Pontefract, West Yorkshire in the UK
Favourite book: The Alchemist by Paulo Coelho
Favourite Author: CJ Sansom
Favourite holiday destination: Bali
Favourite food: A Sunday roast
Dubai works towards better air quality by 2021
Dubai is on a mission to record good air quality for 90 per cent of the year – up from 86 per cent annually today – by 2021.
The municipality plans to have seven mobile air-monitoring stations by 2020 to capture more accurate data in hourly and daily trends of pollution.
These will be on the Palm Jumeirah, Al Qusais, Muhaisnah, Rashidiyah, Al Wasl, Al Quoz and Dubai Investment Park.
“It will allow real-time responding for emergency cases,” said Khaldoon Al Daraji, first environment safety officer at the municipality.
“We’re in a good position except for the cases that are out of our hands, such as sandstorms.
“Sandstorms are our main concern because the UAE is just a receiver.
“The hotspots are Iran, Saudi Arabia and southern Iraq, but we’re working hard with the region to reduce the cycle of sandstorm generation.”
Mr Al Daraji said monitoring as it stood covered 47 per cent of Dubai.
There are 12 fixed stations in the emirate, but Dubai also receives information from monitors belonging to other entities.
“There are 25 stations in total,” Mr Al Daraji said.
“We added new technology and equipment used for the first time for the detection of heavy metals.
“A hundred parameters can be detected but we want to expand it to make sure that the data captured can allow a baseline study in some areas to ensure they are well positioned.”
Company%20Profile
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