There's been the breakfast burrito and the cronut. Now one of Britain's best loved meals has had its own reimagining, and it could be about to go global.
The traditional Sunday roast - assorted vegetables, stuffing, roast meat and lashings of gravy - now served wrapped in a Yorkshire pudding.
The Yorkshire Pudding wrap, sells for £5.75 (about Dh30) and is the brain child of the family-run York Roast Company, based in York, northern England.
If you're not familiar with a Yorkshire pudding, you could perhaps think of it as a savoury, puffed up pancake.
The wrap was launched in March. But it was in September, after a photo posted on the firm's Facebook page, that interest took off, said managing director Wayne Chadwick.
"It's gone 1,000, 2,000 and then 10,000 and then tens of thousands. So there was an actual reach on our Facebook page by the, now I think is over nine million."
The BBC then posted its own video of one of the wraps being made. That video viewed more than 16 million times.
And it's led to constant queues outside the company's five shops.
"It's been crazy to be honest," Mr Chadwick said. "We have been overwhelmingly under-prepared for this. I think in total in my private inbox at the moment I am on about 1,500 messages, I can't deal with that."
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
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'Downton Abbey: A New Era'
Director: Simon Curtis
Cast: Hugh Bonneville, Elizabeth McGovern, Maggie Smith, Michelle Dockery, Laura Carmichael, Jim Carter and Phyllis Logan
Rating: 4/5
Three trading apps to try
Sharad Nair recommends three investment apps for UAE residents:
- For beginners or people who want to start investing with limited capital, Mr Nair suggests eToro. “The low fees and low minimum balance requirements make the platform more accessible,” he says. “The user interface is straightforward to understand and operate, while its social element may help ease beginners into the idea of investing money by looking to a virtual community.”
- If you’re an experienced investor, and have $10,000 or more to invest, consider Saxo Bank. “Saxo Bank offers a more comprehensive trading platform with advanced features and insight for more experienced users. It offers a more personalised approach to opening and operating an account on their platform,” he says.
- Finally, StashAway could work for those who want a hands-off approach to their investing. “It removes one of the biggest challenges for novice traders: picking the securities in their portfolio,” Mr Nair says. “A goal-based approach or view towards investing can help motivate residents who may usually shy away from investment platforms.”
Company%20Profile
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