American-Palestinian model Gigi Hadid is the latest famous face to wear SemSem – a fashion label founded by ex-Dubai resident Abeer Al Otaiba. <br/> Al Otaiba, who is Egyptian, was a civil engineer in Dubai before she married her husband and moved to Washington DC. She launched SemSem soon after her daughter Samiya was born almost five years ago. <br/> The designer is known to create matching outfits for mothers and daughters. "It's inspired by love, the love every mother has for her daughter," Al Otaiba told <a href="https://www.thenational.ae/arts-culture/egyptian-fashionista-s-luxury-clothing-line-semsem-is-a-labour-of-love-1.183509">The National</a> during a trip to Dubai last year. <br/> On July 28, Hadid wore a pair of red high-waisted trousers from the label, in New York. She styled the bold flares with matching red flats and an oversized Star Wars T-shirt. <br/> The brand has no shortage of celebrity friends. Last February, celebrity jeweller Lorraine Schwartz and actress Blake Lively hosted a lunch at Bergdorf Goodman in New York City, for SemSem, and others like Taylor Swift and Kourtney Kardashian, have also been spotted in the label's designs. <br/> The trousers worn by Hadid are <a href="https://www.semsem.com/womens/camille-high-waisted-pant">available online</a> and cost Dh3,490.