A customer scans a bag of apples with Scan It! Mobile app on his iPhone. The boundaries of online and offline shopping worlds are becoming more and more blurred.
A customer scans a bag of apples with Scan It! Mobile app on his iPhone. The boundaries of online and offline shopping worlds are becoming more and more blurred.

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Online retail: even shopping in malls is turning virtual

Take our shopping survey: David Mattin takes a look at how the phenomenon of online shopping is infiltrating the physical retail experience.

David Mattin

October 29, 2012