Samer Hamadeh, a nightclub owner and event organiser in Dubai, is a keen user of Eleqt. The 31-year-old from Lebanon says that the site has numerous advantages over other social media portals. "There are a lot of websites that promise you a social networking experience, but in reality one can compete with Facebook. But much as I love Facebook, but there's nothing exclusive about it. You know, my grandmother's on Facebook. "For me, Eleqt's taken over my social calender. All the time you get invited to incredible events and then I get to interact with the kind of people I want to do business with." Hamadeh denied that the site was about distancing the super-rich from the rest of society. "Yes, you do get rich people on there. But it's not like we're all saying 'go to this place because it's the most expensive'. It's a lot more subtle than this. Instead, it's about promoting events and places that are good, interesting and exciting. "You know, I could go to any major city in the world, and chat to people on Eleqt and they'll inform me about the places I should be visiting." He also said that he knew many members who weren't incredibly affluent. "No one's looking at your bank account, but if you're invited to that network, someone thinks you can add value to it," he claims. "So, no matter how rich or how broke you are, as long as you have something of value to add to the site, you can make a worthwhile, trusted member. "It's not all about wealth, it's also about the knowledge, so you don't want to exclude poor people totally." Follow <strong>Arts & Life on Twitter</strong> to keep up with all the latest news and events