Maserati has cranked up its presence in Dubai by opening a showroom with the brand’s largest car display area anywhere on the planet. The new facility, operated by the marque’s local dealer Al Tayer Motors, is four times the size of the previous showroom. It covers 3,644 square metres – which is about half the size of a football field. The building is all soft curves and clean lines, mimicking modern high-end vehicle design. Situated in the Al Manara area on Sheikh Zayed Road, the showroom spans five floors, with two underground levels for parking and a special delivery suite for discerning punters to collect their new cars. The obligatory customer lounge is also in situ, as is a customisation area where clients can add a personal touch to their vehicles. On the main floors, of course, you’ll find a selection of Maserati’s flashest vehicles, including the Ghibli, Quattroporte, GranTurismo, GranCabrio and Levante models. If you fancy having a peek at what’s inside yourself, the showroom is open from 8am to 8pm on Saturdays to Thursdays, and 4pm to 8pm on Fridays.