No, it doesn't have anything to do with the Olympics – something proved in the World Trademark Court in 1995, when Audi was unsuccessfully sued by the International Olympic Committee for copyright infringement. Like many of the best, most iconic corporate designs in history, the four rings of Audi's world-famous logo were born from the simplest of ideas.
In June 1932, four of Germany’s oldest independent car manufacturers – Audi, DKW, Horch and Wanderer – joined forces to become Auto Union and the four-ringed logo was brought into service. Initially only seen on the world beating Grand Prix race cars that dominated motor sport during the 1930s, the first production cars bearing the four rings only emerging from the factory in 1949.
By the mid-1950s, Auto Union was on its knees financially and was bought by Daimler-Benz in 1958. The Volkswagen Group acquired the conglomerate in 1965, the Audi name was brought out of retirement and the rest, as they say, is history.
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Read more:
Decoder: The story behind Mercedes-Benz’s badge
The decoder: Rolls-Royce's Spirit of Ecstasy
The decoder: Ferrari’s badge
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Business Insights
- As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
- SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
- Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
Company%20profile
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Business Insights
- Canada and Mexico are significant energy suppliers to the US, providing the majority of oil and natural gas imports
- The introduction of tariffs could hinder the US's clean energy initiatives by raising input costs for materials like nickel
- US domestic suppliers might benefit from higher prices, but overall oil consumption is expected to decrease due to elevated costs
Why are you, you?
Why are you, you?
From this question, a new beginning.
From this question, a new destiny.
For you are a world, and a meeting of worlds.
Our dream is to unite that which has been
separated by history.
To return the many to the one.
A great story unites us all,
beyond colour and creed and gender.
The lightning flash of art
And the music of the heart.
We reflect all cultures, all ways.
We are a twenty first century wonder.
Universal ideals, visions of art and truth.
Now is the turning point of cultures and hopes.
Come with questions, leave with visions.
We are the link between the past and the future.
Here, through art, new possibilities are born. And
new answers are given wings.
Why are you, you?
Because we are mirrors of each other.
Because together we create new worlds.
Together we are more powerful than we know.
We connect, we inspire, we multiply illuminations
with the unique light of art.
Ben Okri,
The%20specs
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Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
