It is hardly the most prepossessing of locations. Deep in Abu Dhabi's Musaffah, a satellite district characterised by industry, arrival here is not so much about having reached your destination as having simply run out of road. It is hard to imagine a setting more at odds with any hint of glamour or promise of luxury. But luxury is what Bin Salem Holding's The Royal Caviar Company (TRCC) is all about and this is where its gleaming facility stands.
Hundreds of miles from the Caspian Sea, more than 50,000 square metres of Gulf desert have been given over to producing, packaging and selling one of the most expensive delicacies in the world.
Wild sturgeon, the traditional source, have been overfished to the point of endangerment, and global demand still outstrips supply by 400 tonnes a year. The Middle East has one of the fastest growing caviar markets in the world with the UAE alone consuming 14 tonnes a year. According to Robert Harper, Bin Salem Holding Group commercial director:
"The wild caviar market will cease to exist as fish farming produces high-quality product in an environmentally friendly way. In the wild, Russia and Iran are the experts but they can't compete in aquaculture. There are people in Europe doing it on a small scale, some in South America and some in America. but there is plenty of market to go round. Which is not to say that we don't want our unfair share of it."
TRCC had its first small harvest in August - a non-commercial test run of imported mature fish that convinced them they are on track.
"We tested experts with a little biscuit of our caviar in one hand and one of wild harvest caviar in the other and they couldn't tell the difference," Harper says.
Thanks to the expertise of the company's plant production manager, Muhanad Abu Awad, who has had 15 years experience as an aquaculture engineer, TRCC hopes to guarantee a consistent quality and plentiful quantity of caviar that wild harvesting simply cannot.
"In nature the fish don't reliably get what they need," says Abu Awad. "Here we feed them organically and we pamper them."
Like many of life's finer things, caviar requires considerable investment of both time and money. So far Bin Salem Holding has poured close to Dh55million into the project, with work having begun on the TRCC facility in 2008.
When running at capacity the farm will produce 35 tonnes of caviar, representing 10 per cent of the global market, and up to 710 tonnes of sturgeon meat and fillets. Given that the retail price of their caviar will be around Dh20 a gram, it doesn't take a genius to see just how lucrative this industry could prove.
A shipment of 120,000 tonnes of mature fish will soon be delivered from Germany, allowing the first commercial harvest towards the end of next year. But it will be five years before UAE customers can pop open a jar of truly local caviar and spoon it onto their blini pancakes. That is the length of time between hatching and maturity in farmed sturgeon. The first TRCC fingerlings hatched in September and have begun their journey through a series of ever-larger rearing tanks as they grow from 0.02 grams to their full 10 kilograms.
Not all will last that long – at two to three years the gender of each fish is determined and the males are summarily dispatched, leaving the females to continue their pampered existence to maturity.
In the wild it can take more than 10 years for a fish to produce caviar. Here it will take just half of that. It is not, Abu Awad is quick to point out, a question of simply focusing on bulking up their livestock. "We need them to grow the right way and to grow healthily," he says.
Their feed is organic and chemical free, 90 per cent of the water is recirculated through bio-filters and the remaining 10 per cent flushed and used to irrigate Abu Dhabi's green areas.
Everything in TRCC's facility is bespoke and state of the art: from the feeding robot – it runs on tracks suspended from the ceiling – depositing precisely the right mix of dry feed with the right frequency to the various growing tanks, to the monitors that measure pH levels, ozone presence, temperature, chemistry and bacteria levels and send all that information to a central computer.
After five years an ultrasound is used to check for caviar. If there, a biopsy is used to extract a sample. If the eggs are white, the harvest is another six months away; if grey, three months are needed, if black, it is time and the fish are kept unfed in fresh cold water for six weeks so that any off-tastes – muddiness or oiliness – are flushed from their flesh, which will be turned into fillets, and their caviar, which is really what the whole process is all about.
The finished product will not be cheaper than wild caviar. There is no surer way of killing the allure of luxury than offering it cut price. Besides, if TRCC's ambitions are achieved, then one day UAE caviar farmed in Musaffah will equal or better anything Beluga, Ossetra and Sevruga have to offer.
One day it will prove to be the UAE's other black gold.
Status quo of roe
There are four main types of caviar: Beluga, Sterlet, Ossetra and Sevruga, each named after the type of sturgeon from which the roe - or unfertilised eggs - is harvested. Only the sifted, salted roe of sturgeon can be labelled simply caviar with no further description.
- Beluga is the rarest and costliest and grey/black in colour.
- Sterlet is golden, Ossetra is brown and Sevruga is grey.
- Beluga sturgeon swim in the Caspian Sea but overfishing has endangered stocks.
- Lake Sturgeon can be found in the Great Lakes of North America and were once so abundant that the US was the world's leading producer of caviar. During the 1800s it was so plentiful it was served as a bar snack in saloons - the salty taste encouraging customers' thirst.
Difference between fractional ownership and timeshare
Although similar in its appearance, the concept of a fractional title deed is unlike that of a timeshare, which usually involves multiple investors buying “time” in a property whereby the owner has the right to occupation for a specified period of time in any year, as opposed to the actual real estate, said John Peacock, Head of Indirect Tax and Conveyancing, BSA Ahmad Bin Hezeem & Associates, a law firm.
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Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Naga
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THE BIO
Ms Al Ameri likes the variety of her job, and the daily environmental challenges she is presented with.
Regular contact with wildlife is the most appealing part of her role at the Environment Agency Abu Dhabi.
She loves to explore new destinations and lives by her motto of being a voice in the world, and not an echo.
She is the youngest of three children, and has a brother and sister.
Her favourite book, Moby Dick by Herman Melville helped inspire her towards a career exploring the natural world.
THE BIO
Favourite author - Paulo Coelho
Favourite holiday destination - Cuba
New York Times or Jordan Times? NYT is a school and JT was my practice field
Role model - My Grandfather
Dream interviewee - Che Guevara
COMPANY%20PROFILE
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Tree of Hell
Starring: Raed Zeno, Hadi Awada, Dr Mohammad Abdalla
Director: Raed Zeno
Rating: 4/5
Singham Again
Director: Rohit Shetty
Stars: Ajay Devgn, Kareena Kapoor Khan, Ranveer Singh, Akshay Kumar, Tiger Shroff, Deepika Padukone
Rating: 3/5
Company%20Profile
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Thank You for Banking with Us
Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY%20PROFILE
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The specs
Engine: 6.2-litre supercharged V8
Power: 712hp at 6,100rpm
Torque: 881Nm at 4,800rpm
Transmission: 8-speed auto
Fuel consumption: 19.6 l/100km
Price: Dh380,000
On sale: now
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Company%20Profile
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Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
The Kites
Romain Gary
Penguin Modern Classics
HER%20FIRST%20PALESTINIAN
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Hili 2: Unesco World Heritage site
The site is part of the Hili archaeological park in Al Ain. Excavations there have proved the existence of the earliest known agricultural communities in modern-day UAE. Some date to the Bronze Age but Hili 2 is an Iron Age site. The Iron Age witnessed the development of the falaj, a network of channels that funnelled water from natural springs in the area. Wells allowed settlements to be established, but falaj meant they could grow and thrive. Unesco, the UN's cultural body, awarded Al Ain's sites - including Hili 2 - world heritage status in 2011. Now the most recent dig at the site has revealed even more about the skilled people that lived and worked there.
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RESULT
Manchester United 2 Burnley 2
Man United: Lingard (53', 90' 1)
Burnley: Barnes (3'), Defour (36')
Man of the Match: Jesse Lingard (Manchester United)
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Zodi%20%26%20Tehu%3A%20Princes%20Of%20The%20Desert
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EEric%20Barbier%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3EYoussef%20Hajdi%2C%20Nadia%20Benzakour%2C%20Yasser%20Drief%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
Getting there
The flights
Flydubai operates up to seven flights a week to Helsinki. Return fares to Helsinki from Dubai start from Dh1,545 in Economy and Dh7,560 in Business Class.
The stay
Golden Crown Igloos in Levi offer stays from Dh1,215 per person per night for a superior igloo; www.leviniglut.net
Panorama Hotel in Levi is conveniently located at the top of Levi fell, a short walk from the gondola. Stays start from Dh292 per night based on two people sharing; www. golevi.fi/en/accommodation/hotel-levi-panorama
Arctic Treehouse Hotel in Rovaniemi offers stays from Dh1,379 per night based on two people sharing; www.arctictreehousehotel.com
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
COMPANY PROFILE
● Company: Bidzi
● Started: 2024
● Founders: Akshay Dosaj and Asif Rashid
● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
The specs
Engine: 2.3-litre, turbo four-cylinder
Transmission: 10-speed auto
Power: 300hp
Torque: 420Nm
Price: Dh189,900
On sale: now
Zayed Sustainability Prize
SPECS
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BUNDESLIGA FIXTURES
Friday Stuttgart v Cologne (Kick-off 10.30pm UAE)
Saturday RB Leipzig v Hertha Berlin (5.30pm)
Mainz v Borussia Monchengladbach (5.30pm)
Bayern Munich v Eintracht Frankfurt (5.30pm)
Union Berlin v SC Freiburg (5.30pm)
Borussia Dortmund v Schalke (5.30pm)
Sunday Wolfsburg v Arminia (6.30pm)
Werder Bremen v Hoffenheim (9pm)
Bayer Leverkusen v Augsburg (11.30pm)
THURSDAY'S FIXTURES
4pm Maratha Arabians v Northern Warriors
6.15pm Deccan Gladiators v Pune Devils
8.30pm Delhi Bulls v Bangla Tigers
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%3Cp%3E%3Cstrong%3ECreator%3A%3C%2Fstrong%3E%20Ramez%20Galal%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Ramez%20Galal%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStreaming%20on%3A%20%3C%2Fstrong%3EMBC%20Shahid%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E2.5%2F5%3C%2Fp%3E%0A
The National Archives, Abu Dhabi
Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.
Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en
The low down on MPS
What is myofascial pain syndrome?
Myofascial pain syndrome refers to pain and inflammation in the body’s soft tissue. MPS is a chronic condition that affects the fascia (connective tissue that covers the muscles, which develops knots, also known as trigger points).
What are trigger points?
Trigger points are irritable knots in the soft tissue that covers muscle tissue. Through injury or overuse, muscle fibres contract as a reactive and protective measure, creating tension in the form of hard and, palpable nodules. Overuse and sustained posture are the main culprits in developing trigger points.
What is myofascial or trigger-point release?
Releasing these nodules requires a hands-on technique that involves applying gentle sustained pressure to release muscular shortness and tightness. This eliminates restrictions in connective tissue in orderto restore motion and alleviate pain. Therapy balls have proven effective at causing enough commotion in the tissue, prompting the release of these hard knots.