Given the Indian media's current preoccupation with various political scams and journalistic misdemeanours, Fifa's decision to award Qatar the 2022 World Cup did not exactly stop presses.
A few newspapers have syndication agreements with British publications, and it was English humiliation from their failed bid that featured more prominently.
Not that many Indians bought into the sense of outrage in the old country about the tournament going to Russia in 2018.
"I am fully aware that there's corruption, and so were England and the rest of the world," said a friend. "England played by the rules of that game. They just got outplayed by the Russians."
Less has been said about Qatar because most people here are simply not aware of the facts that made the tiny emirate such a controversial choice ahead of the United States.
It's the first time in the game's history that the competition has gone to a country that has neither a reputation as a football power nor any previous experience on the big stage.
That politics played their part in the decision is beyond dispute. One of my former editors attended the AFC annual awards in Kuala Lumpur a week ago, and had mentioned how all the buzz and rumours centered around Mohamed bin Hammam, the Asian Football Confederation chief who was supposedly contemplating a challenge to Sepp Blatter if Qatar's bid were unsuccessful.
That's one side of the story. Backed by the expertise of Mike Lee, an Englishman who once worked with Uefa and was overlooked as part of the team bidding to bring football to the Gulf in 2018, Qatar put together a brilliant presentation.
Their promise to dismantle nine of the stadiums after the tournament and rebuild them in less-privileged nations also struck a chord with many.
The prospect of the first Middle Eastern World Cup will be, without doubt, a huge fillip for football in the region. A generation of youngsters who have just started kicking a ball around will first aspire to make a name for themselves in the Qatar Stars League and then strive on in the hope that they can score a famous World Cup goal on home soil, as Ahn Jung-hwan did for South Korea in 2002.
The decision to grant hosting rights to a country that has never gone beyond the quarter-finals of the Asian Cup also offers hope for South Asia, where people can scarcely imagine their national sides competing at the highest level. India, Qatar's next opponents in a friendly, are one such nation, a one-time continental power who were thumped 9-1 by Kuwait and 5-0 by the UAE last month.
There's certainly no shortage of talent at the lower age-group level, but what's missing is a system that can identify the precocious ones and give them the step up that they need. Training facilities and methods are primitive and the same business houses that sink money into Blackburn Rovers and talk of investing in Newcastle United or Liverpool do little for the game at grass roots.
If playing standards are the sole criteria, India won't host a World Cup in my lifetime. But if by giving the tournament to Qatar, Fifa is implying that growing the game is just as important as consolidating interest in the traditional strongholds, then a subcontinent-based World Cup or one hosted by South-east Asia nations becomes a possibility.
Good governance, something that Indian football is hardly renowned for, is essential if such dreams are to become reality. For starters, India needs a league that people will watch, not one where successful teams such as Mahindra United close up shop because it's not worth their while to play. Enlisting a marquee name or two, even those on the cusp of retirement, may not be a bad policy, and it will need to be marketed as well as Lalit Modi's cricket brainchild, the Indian Premier League.
After that, it's imperative that India host an Asian Cup. Their appearance in the 2011 tournament in Qatar next month will be their first since 1984, and they owe that to the back-door entry provided to winners of the AFC Challenge Cup.
But while countries such as Singapore and Lebanon have hosted the event in the 54 years since the first one was played in Hong Kong, India never have. Without ticking that box - Qatar first hosted the Asian Cup in 1988 - any thoughts of staging a World Cup are merely fanciful.
By 2022, Qatar could well have a team capable of competing with the best. How they won the bid is irrelevant now.
If Indian football is ever to glimpse the glory days, they need to watch Qatar closely and see all the plans that they put in place. It's time to start playing catch-up.
sports@thenational.ae
MATCH INFO
Arsenal 1 (Aubameyang 12’) Liverpool 1 (Minamino 73’)
Arsenal win 5-4 on penalties
Man of the Match: Ainsley Maitland-Niles (Arsenal)
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Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
Nayanthara: Beyond The Fairy Tale
Starring: Nayanthara, Vignesh Shivan, Radhika Sarathkumar, Nagarjuna Akkineni
Director: Amith Krishnan
Rating: 3.5/5
Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
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The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
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India Test squad
Virat Kohli (c), Mayank Agarwal, Rohit Sharma, Cheteshwar Pujara, Ajinkya Rahane, Hanuma Vihari, Rishabh Pant (wk), Wriddhiman Saha (wk), Ravichandran Ashwin, Ravindra Jadeja, Kuldeep Yadav, Mohammed Shami, Umesh Yadav, Ishant Sharma, Shubman Gill
Men from Barca's class of 99
Crystal Palace - Frank de Boer
Everton - Ronald Koeman
Manchester City - Pep Guardiola
Manchester United - Jose Mourinho
Southampton - Mauricio Pellegrino
Results
1.30pm Handicap (PA) Dh50,000 (Dirt) 1,400m
Winner Al Suhooj, Saif Al Balushi (jockey), Khalifa Al Neyadi (trainer)
2pm Handicap (TB) 68,000 (D) 1,950m
Winner Miracle Maker, Xavier Ziani, Salem bin Ghadayer
2.30pm Maiden (TB) Dh60,000 (D) 1,600m
Winner Mazagran, Tadhg O’Shea, Satish Seemar
3pm Handicap (TB) Dh84,000 (D) 1,800m
Winner Tailor’s Row, Royston Ffrench, Salem bin Ghadayer
3.30pm Handicap (TB) Dh76,000 (D) 1,400m
Winner Alla Mahlak, Adrie de Vries, Rashed Bouresly
4pm Maiden (TB) Dh60,000 (D) 1,200m
Winner Hurry Up, Royston Ffrench, Salem bin Ghadayer
4.30pm Handicap (TB) Dh68,000 (D) 1,200m
TV: World Cup Qualifier 2018 matches will be aired on on OSN Sports HD Cricket channel
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Indoor cricket in a nutshell
Indoor Cricket World Cup - Sep 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full