Be it mocked-up images of severed heads or unveiled threats of hospital beds, David Haye has been consistently crude in his crusade to disrespect and ridicule Wladimir Klitschko.
The British heavyweight champion's grandest gesture of denigration, however, will come tonight when the bell sounds to signal the end of his unification fight in Hamburg.
The only question is who will be the subject of his final act of slighting: Klitschko or the boxing public? Win or lose, Haye will struggle to duck or weave past expectations cast upon him by the sport's traditionalists.
He will be expected to show a rare glimmer of grace. He will be expected to embrace his nemesis. And he will be expected to speak of his opponent's strengths and spirited character.
If he refuses to enrol in this ethical square dance and instead maintains an aggressive, contemptuous approach towards his opponent, he will be criticised and castigated by pundits and boxing insiders, people who will say dark things about Haye long after the names he called Klitschko are forgotten.
Yet if he conforms to historical convention, his three years of mudslinging and trash-talking will be revealed as nothing but hot air, a series of lies generated to convince the public his motivation is not money but rather a desire to pulverise a man he loathes.
It is a contest Haye can hardly win.
Still, pre-fight posturing is as much a part of pugilism as perspiration. Muhammad Ali grabbed the sport by its vein-bulging neck in the early 1960s when he arrived on the scene as an Olympic gold-medallist who cockily recited rhymes predicting the round in which he would knock out his opponent.
One such quintessential couplet delivered ahead of his 1964 title fight detailed: "Here I predict Sonny Liston's dismemberment / I'll hit him so hard, he'll forget where October-November went." As great as Ali was, and he remains widely regarded as the greatest boxer of all time, much of his charm was built on the commotion and feverishness he was capable of creating through his pre-fight posturing.
In a television interview he said that he took the idea of trash-talking from George Wagner, an American professional wrestler whom people loved to hate.
"I got this from Gorgeous George," Ali said. "I saw him doing it and thought, this is a good idea, he is getting rich. So I started talking, 'I am the greatest, I cannot be beat, I'm too pretty to be a fighter' …"
Building hype around themselves continued to be a marketing ploy implemented by boxers throughout the 20th century. But it was not until the arrival of "Iron" Mike Tyson, the intimidating American, that trash-talking truly landed in the gutter.
Here was a man who opted not for stanzas of sardonic poetry, but instead simply spoke straight of his savage intentions.
When, in 2002, he sounded out British boxer Lennox Lewis for a future fight, he announced he was "the best ever".
But he did not stop there, adding: "There's never been anyone as ruthless as me. I'm Sonny Liston. I'm Jack Dempsey. I'm from their cloth. There is no one who can match me. My style is impetuous, my defence is impregnable and I'm just ferocious.
"I want his heart. I want to eat his children."
Unlike Tyson, Lewis refused to bite. Instead, the powerful Englishman did his talking in the ring, where he reduced the menacing figure of Tyson to a moveable punching bag before flooring him in the eighth round.
Lewis's trainer that day was the American, Emanuel Steward, a venerated figure in the sport. Tonight, Steward, now 66, will be in Klitschko's corner. He is understandably unmoved by Haye's blatant braggadocio.
"Haye thinks we're worried about him? That is a joke," Steward said.
"I have never seen Wladimir in such a great state of mind. I feel the same way I did before Lennox's fight with Tyson, or Tommy Hearns before his fight with Roberto Duran. And when I feel this good, everything's OK."
Much of the Haye-inspired hype surrounding tonight's fight at the Imtech Arena is the product of the 30-year-old Londoner's immense confidence mixed with his distinct lack of respect for either his opponent or any sort of moral code.
This week he cited the E. coli virus that has killed 48 people in Germany as being "more dangerous" than Klitschko. In 2009, he wore a T-shirt to a news conference in Germany with an artist's rendering of Haye holding up the heads of Klitschko and his brother, Vitali, who is also a boxer.
On Thursday, Haye posted on his Twitter account a link to a crass, mock-subtitled video featuring an actor playing Adolf Hitler apparently discussing the imminent demise of Wladimir and Vitali at the hands of England's "Haye-maker".
With both brothers based in Hamburg and the fight taking place in the city, a video igniting memories of Germany's Nazi past is as bad-taste as it gets, and the British Boxing Board of Control revealed that they have warned the WBA champion about his conduct.
The insults have lost Haye many fans, several of whom are disgusted by the manner in which he has treated the reigning WBO and IBF champion. Klitschko even claims that when he was in London recently, the majority of people who approached him said they wanted him to beat Haye.
Yet while the Ukrainian merely dismissed Haye's insults as "trash … disgraceful and disrespectful", his trainer acknowledged that the Briton's cocksure display of confidence means he is proving to be an altogether different proposition to previous opponents.
Klitschko has not faced a fighter with such high belief in his abilities since he was knocked down three times in 2005 by the Nigerian Samuel Peter before recovering to win on points.
"Haye brings to the ring speed, power and the mind set of a winner," Steward said.
"He's confident, and that's something Wladimir hasn't experienced since his first fight with Sam Peter. There's a whole new energy that Haye brings that Wladimir has not had to deal with since then."
With both boxers intimating that the trash talk has run its course, the next joust will be physical rather than verbal.
The three-year wait is over, the time for talking is complete and tonight, at least, actions speak louder than words.
gmeenaghan@thenational.ae
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Top%2010%20most%20competitive%20economies
%3Cp%3E1.%20Singapore%0D%3Cbr%3E2.%20Switzerland%0D%3Cbr%3E3.%20Denmark%0D%3Cbr%3E4.%20Ireland%0D%3Cbr%3E5.%20Hong%20Kong%0D%3Cbr%3E6.%20Sweden%0D%3Cbr%3E7.%20UAE%0D%3Cbr%3E8.%20Taiwan%0D%3Cbr%3E9.%20Netherlands%0D%3Cbr%3E10.%20Norway%0D%3Cbr%3E%3C%2Fp%3E%0A
Scoreline
Chelsea 1
Azpilicueta (36')
West Ham United 1
Hernandez (73')
Teri%20Baaton%20Mein%20Aisa%20Uljha%20Jiya
%3Cp%3E%3Cstrong%3EDirectors%3A%3C%2Fstrong%3E%20Amit%20Joshi%20and%20Aradhana%20Sah%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECast%3A%3C%2Fstrong%3E%20Shahid%20Kapoor%2C%20Kriti%20Sanon%2C%20Dharmendra%2C%20Dimple%20Kapadia%2C%20Rakesh%20Bedi%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%201.8-litre%204-cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E190hp%20at%205%2C200rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%3C%2Fstrong%3E%20320Nm%20from%201%2C800-5%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESeven-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%3C%2Fstrong%3E%206.7L%2F100km%0D%3Cbr%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh111%2C195%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%3C%2Fp%3E%0A
The Melbourne Mercer Global Pension Index
The Melbourne Mercer Global Pension Index
Mazen Abukhater, principal and actuary at global consultancy Mercer, Middle East, says the company’s Melbourne Mercer Global Pension Index - which benchmarks 34 pension schemes across the globe to assess their adequacy, sustainability and integrity - included Saudi Arabia for the first time this year to offer a glimpse into the region.
The index highlighted fundamental issues for all 34 countries, such as a rapid ageing population and a low growth / low interest environment putting pressure on expected returns. It also highlighted the increasing popularity around the world of defined contribution schemes.
“Average life expectancy has been increasing by about three years every 10 years. Someone born in 1947 is expected to live until 85 whereas someone born in 2007 is expected to live to 103,” Mr Abukhater told the Mena Pensions Conference.
“Are our systems equipped to handle these kind of life expectancies in the future? If so many people retire at 60, they are going to be in retirement for 43 years – so we need to adapt our retirement age to our changing life expectancy.”
Saudi Arabia came in the middle of Mercer’s ranking with a score of 58.9. The report said the country's index could be raised by improving the minimum level of support for the poorest aged individuals and increasing the labour force participation rate at older ages as life expectancies rise.
Mr Abukhater said the challenges of an ageing population, increased life expectancy and some individuals relying solely on their government for financial support in their retirement years will put the system under strain.
“To relieve that pressure, governments need to consider whether it is time to switch to a defined contribution scheme so that individuals can supplement their own future with the help of government support,” he said.
The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%204.4-litre%20twin-turbo%20V8%20with%2048V%20mild%20hybrid%20system%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E544hp%20at%205%2C500rpm%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E750Nm%20at%201%2C800-5%2C000rpm%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E8-speed%20auto%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3Efrom%20Dh700%2C000%20(estimate)%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3Elate%20November%3C%2Fp%3E%0A
The Disaster Artist
Director: James Franco
Starring: James Franco, Dave Franco, Seth Rogan
Four stars
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
%3Cp%3E%3Cstrong%3EProcessor%3A%3C%2Fstrong%3E%20Apple%20M3%2C%208-core%20CPU%2C%20up%20to%2010-core%20CPU%2C%2016-core%20Neural%20Engine%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%2013.6-inch%20Liquid%20Retina%2C%202560%20x%201664%2C%20224ppi%2C%20500%20nits%2C%20True%20Tone%2C%20wide%20colour%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%208%2F16%2F24GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStorage%3A%3C%2Fstrong%3E%20256%2F512GB%20%2F%201%2F2TB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20Thunderbolt%203%2FUSB-4%20(2)%2C%203.5mm%20audio%2C%20Touch%20ID%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EConnectivity%3A%3C%2Fstrong%3E%20Wi-Fi%206E%2C%20Bluetooth%205.3%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%2052.6Wh%20lithium-polymer%2C%20up%20to%2018%20hours%2C%20MagSafe%20charging%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECamera%3A%3C%2Fstrong%3E%201080p%20FaceTime%20HD%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%20Support%20for%20Apple%20ProRes%2C%20HDR%20with%20Dolby%20Vision%2C%20HDR10%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAudio%3A%3C%2Fstrong%3E%204-speaker%20system%2C%20wide%20stereo%2C%20support%20for%20Dolby%20Atmos%2C%20Spatial%20Audio%20and%20dynamic%20head%20tracking%20(with%20AirPods)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EColours%3A%3C%2Fstrong%3E%20Midnight%2C%20silver%2C%20space%20grey%2C%20starlight%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20MacBook%20Air%2C%2030W%2F35W%20dual-port%2F70w%20power%20adapter%2C%20USB-C-to-MagSafe%20cable%2C%202%20Apple%20stickers%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh4%2C599%3C%2Fp%3E%0A
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Cargoz%3Cbr%3E%3Cstrong%3EDate%20started%3A%3C%2Fstrong%3E%20January%202022%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Premlal%20Pullisserry%20and%20Lijo%20Antony%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2030%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Seed%3C%2Fp%3E%0A
Tree of Hell
Starring: Raed Zeno, Hadi Awada, Dr Mohammad Abdalla
Director: Raed Zeno
Rating: 4/5
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Thank You for Banking with Us
Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
SERIE A FIXTURES
Saturday Spezia v Lazio (6pm), Juventus v Torino (9pm), Inter Milan v Bologna (7.45pm)
Sunday Verona v Cagliari (3.30pm), Parma v Benevento, AS Roma v Sassuolo, Udinese v Atalanta (all 6pm), Crotone v Napoli (9pm), Sampdoria v AC Milan (11.45pm)
Monday Fiorentina v Genoa (11.45pm)
Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Know your camel milk:
Flavour: Similar to goat’s milk, although less pungent. Vaguely sweet with a subtle, salty aftertaste.
Texture: Smooth and creamy, with a slightly thinner consistency than cow’s milk.
Use it: In your morning coffee, to add flavour to homemade ice cream and milk-heavy desserts, smoothies, spiced camel-milk hot chocolate.
Goes well with: chocolate and caramel, saffron, cardamom and cloves. Also works well with honey and dates.
About RuPay
A homegrown card payment scheme launched by the National Payments Corporation of India and backed by the Reserve Bank of India, the country’s central bank
RuPay process payments between banks and merchants for purchases made with credit or debit cards
It has grown rapidly in India and competes with global payment network firms like MasterCard and Visa.
In India, it can be used at ATMs, for online payments and variations of the card can be used to pay for bus, metro charges, road toll payments
The name blends two words rupee and payment
Some advantages of the network include lower processing fees and transaction costs
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%3A%3C%2Fstrong%3E%20Eco%20Way%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20December%202023%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Ivan%20Kroshnyi%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Electric%20vehicles%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Bootstrapped%20with%20undisclosed%20funding.%20Looking%20to%20raise%20funds%20from%20outside%3Cbr%3E%3C%2Fp%3E%0A