After the Netflix Korean drama Crash Landing On You featured a romantic scene in picturesque Iseltwald, the Swiss lakeside village became a magnet for tourists. All photos: AFP
The hit series tells the story of a South Korean billionaire heiress who accidentally paraglides into the peninsula's demilitarised zone, crashing landing on a chivalrous North Korean army officer
Tourists pose for a photograph on the famous pier of a South Korean Netflix serie in the village of Iseltwald at the shore of Lake Brienz, in the Swiss Alps, on June 2, 2023. Ever since a hugely popular South Korean series on Netflix featured a romantic scene in this very spot, the picturesque lakeside village of Iseltwald, with a population of around 400 people, has found itself overrun by tourists. They are fans of "Crash Landing on You", which tells the surreal and unlikely story of a South Korean billionaire heiress who accidentally paraglides into the peninsula's demilitarised zone, crashing into a chivalrous army officer serving North Korean leader Kim Jong Un. (Photo by Fabrice COFFRINI / AFP)
The village of Iseltwald on the shore of Lake Brienz is enjoying a tourism boom
Tourists take a selfie on the pier by Lake Brienz
A tourist pays with his smartphone to walk on the pier seen on Netflix's Crash Landing On You
Several flashbacks in the show take place in Switzerland
Crash Landing On You includes a romantic scene on Iseltwald's wooden pier
Tourism office manager Titia Weiland at the pier in the village of Iseltwald
The 16-part Netflix Korean drama Crash Landing On You started just as the coronavirus began and it became a must-watch in much of Asia during the pandemic
There is also a turnstile at the pier, which tourists can pass for a selfie fee of five Swiss francs ($5.50)
Tourists take photographs on the pier at Iseltwald by the shore of Lake Brienz in the Swiss Alps
In an effort to cope with its tourist boom, the city's municipality last month announced that only booked coach parties paying for reserved parking spots will be allowed into town
Tourists walk past a sign of Iseltwald
Iseltwald has a population of 400
After the Netflix Korean drama Crash Landing On You featured a romantic scene in picturesque Iseltwald, the Swiss lakeside village became a magnet for tourists. All photos: AFP
The hit series tells the story of a South Korean billionaire heiress who accidentally paraglides into the peninsula's demilitarised zone, crashing landing on a chivalrous North Korean army officer
Tourists pose for a photograph on the famous pier of a South Korean Netflix serie in the village of Iseltwald at the shore of Lake Brienz, in the Swiss Alps, on June 2, 2023. Ever since a hugely popular South Korean series on Netflix featured a romantic scene in this very spot, the picturesque lakeside village of Iseltwald, with a population of around 400 people, has found itself overrun by tourists. They are fans of "Crash Landing on You", which tells the surreal and unlikely story of a South Korean billionaire heiress who accidentally paraglides into the peninsula's demilitarised zone, crashing into a chivalrous army officer serving North Korean leader Kim Jong Un. (Photo by Fabrice COFFRINI / AFP)
The village of Iseltwald on the shore of Lake Brienz is enjoying a tourism boom
Tourists take a selfie on the pier by Lake Brienz
A tourist pays with his smartphone to walk on the pier seen on Netflix's Crash Landing On You
Several flashbacks in the show take place in Switzerland
Crash Landing On You includes a romantic scene on Iseltwald's wooden pier
Tourism office manager Titia Weiland at the pier in the village of Iseltwald
The 16-part Netflix Korean drama Crash Landing On You started just as the coronavirus began and it became a must-watch in much of Asia during the pandemic
There is also a turnstile at the pier, which tourists can pass for a selfie fee of five Swiss francs ($5.50)
Tourists take photographs on the pier at Iseltwald by the shore of Lake Brienz in the Swiss Alps
In an effort to cope with its tourist boom, the city's municipality last month announced that only booked coach parties paying for reserved parking spots will be allowed into town