Eugene Willemsen is CEO of PepsiCo AMESA
Eugene Willemsen is CEO of PepsiCo AMESA

Meals where they matter: Fighting hunger with Food for Good



Life depends on food, yet 828 million people in the world are unsure of where their next meal is coming from. What’s worse, this number is expected to grow as global conflict, rising costs, climate change and the ongoing economic impact of the COVID-19 pandemic continue to ravage our global food system. The tragic truth is that the global food crisis has pushed more than 30 million children into acute malnutrition in some of the most vulnerable countries of the world, causing severely weakened immune systems and higher death risk.

Cited by the World Food Programme, the hunger crisis is particularly grim in the Africa, Middle East and South (AMESA) region, with Asia being home to the greatest number of undernourished people and Africa with the highest prevalence of undernourishment in percentage terms. In the Arab world, wherein most are observing Ramadan, more than 141 million people are exposed to food insecurity. Achieving food security is incredibly complex, with its multiple variables including population growth and rising food prices, everyone must collaborate to impact immediate and long term food needs. As a global food and beverage company with customers in more than 200 countries and territories, we must play a critical role in leveraging our global capabilities to achieve local impact to help realize zero hunger in the communities we live and work.

Our marquee ‘Food for Good’ programme led by PepsiCo Foundation has been doubling down on efforts to increase equitable access to nutritious food by increasing its own investments as well as offering three long- and short-term ways to address hunger needs: empower small-scale farmers (especially women) with productivity and incomes through sustainable farming, inspire food security through local partnerships, and increase access to nutrition for the most vulnerable with dignity. Long term programmes like, the over $5.7 million She Feeds the World programme with CARE has been supporting 880,000 farmers and their families across the AMESA region since 2018 with regenerative agriculture practices to tackle the root cause of hunger. Additionally, Food for Good also provides short-term meal relief programmes, providing immediate hunger relief to communities in need across the region. As a contributor to our Pep+ (PepsiCo Positive) commitments, PepsiCo Foundation’s meal security programmes, like the ‘Food for Good’ programme, has invested more than $5.5 million to deliver more than 30 million meals to over 1.2 million vulnerable people across the AMESA region, in support of local solutions that meet the unique challenges faced by each community.

The most recent and heartfelt initiative that comes to mind, galvanizing multi-stakeholder local partnerships, is the Filling Hearts initiative under the Food for Good banner. Activated during the Holy Month of Ramadan - when food is a pivotal experience, across Egypt, Iraq, Lebanon, Pakistan and Saudi Arabia and the UAE, the first-ever initiative offered 3 million meals to the most underprivileged segments. It was heartwarming to all PepsiCo associates, including the senior leadership, to gather together to either prepare or pack and distribute meals in partnership with local food banks.. Each food box contained a personalized, handwritten message from the PepsiCo associate packing the box.

While we saw PepsiCo associates in Egypt huddle at warehouses, offering 1.5 million meals through Al-Manfaz and the Egyptian Food Bank, associates in Pakistan hosted iftars for orphaned children, distributing over 1.2 million meals in partnership with Akhuwat Foundation. PepsiCo in Saudi Arabia, as part of its food basket programme with Saudi Food Bank (Eta’am), provided 150,000 meals and 200,000 Aquafina water bottles towards the Iftar Sayim project. In the UAE, PepsiCo partnered with Companies for Good to donate 400 meals and water/ beverage bottles at a labor camp to the community. In Lebanon, PepsiCo collaborated with the Lebanese Food Bank to offer over 90,000 hot meals and food boxes stocked by local producers, inclusive of water and juice.

This Ramadan saw PepsiCo strengthen its ongoing partnership with the Iraqi Children Foundation for the ‘Hope Bus’ education initiative for at-risk orphans and children living below the poverty line. Hope Buses are ordinary, used buses converted into colorful, child-friendly classrooms. The initiative has been providing vulnerable children in one of Baghdad's poorest neighborhoods with tutoring, nutritious meals, and psycho-social and health support, and gives them the joyful experience of childhood play. Two of the PepsiCo Foundation-funded buses ensured access to 22,500 meals and clean drinking water, paving the path for children to reach their full potential.

Apart from the Ramadan campaign and as part of our malnutrition interventions, PepsiCo and PepsiCo Foundation has been providing a healthy, nutritious start to the day for more than 30,000 children in 35 schools in some of the most vulnerable communities across 7 provinces in South Africa through the Pioneer School Breakfast Nutrition Programme in South Africa since 2015. Additionally, the PepsiCo Foundation has provided $250,000 (as of 2021) to the Nigeria Food Clique Fund to provide 600,000 nutritious meals to Nigeria’s hardest hit communities suffering from hunger. Understanding that collaboration is essential to scaling meaningful change, the PepsiCo Foundation has contributed to WFP through various programmes, including disaster relief and school meals bringing together industry peers, local and international organizations, and employees to achieve tangible social impact.

While Ramadan will soon come to an end, the giving must not stop there. To establish a sustainable platform with a lasting positive impact, it is important to keep connecting with communities across the globe all year long to understand and address their specific needs. Only that way can we reduce the systemic barriers they face and build a more equitable world for all.

Call of Duty: Black Ops 6

Developer: Treyarch, Raven Software
Publisher:  Activision
Console: PlayStation 4 & 5, Windows, Xbox One & Series X/S
Rating: 3.5/5

ENGLAND TEAM

Alastair Cook, Mark Stoneman, James Vince, Joe Root (captain), Dawid Malan, Jonny Bairstow, Moeen Ali, Chris Woakes, Craig Overton, Stuart Broad, James Anderson

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THE SPECS

Engine: 6.75-litre twin-turbocharged V12 petrol engine 

Power: 420kW

Torque: 780Nm

Transmission: 8-speed automatic

Price: From Dh1,350,000

On sale: Available for preorder now

Nayanthara: Beyond The Fairy Tale

Starring: Nayanthara, Vignesh Shivan, Radhika Sarathkumar, Nagarjuna Akkineni

Director: Amith Krishnan

Rating: 3.5/5

Company profile

Date started: December 24, 2018

Founders: Omer Gurel, chief executive and co-founder and Edebali Sener, co-founder and chief technology officer

Based: Dubai Media City

Number of employees: 42 (34 in Dubai and a tech team of eight in Ankara, Turkey)

Sector: ConsumerTech and FinTech

Cashflow: Almost $1 million a year

Funding: Series A funding of $2.5m with Series B plans for May 2020

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

COMPANY PROFILE
Name: HyperSpace
 
Started: 2020
 
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
 
Based: Dubai, UAE
 
Sector: Entertainment 
 
Number of staff: 210 
 
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
The specs

Engine: 1.5-litre 4-cylinder petrol

Power: 154bhp

Torque: 250Nm

Transmission: 7-speed automatic with 8-speed sports option 

Price: From Dh79,600

On sale: Now

If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.
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Disclaimer

Director: Alfonso Cuaron 

Stars: Cate Blanchett, Kevin Kline, Lesley Manville 

Rating: 4/5

The bio

Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.

Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.

Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.

Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.

How to register as a donor

1) Organ donors can register on the Hayat app, run by the Ministry of Health and Prevention

2) There are about 11,000 patients in the country in need of organ transplants

3) People must be over 21. Emiratis and residents can register. 

4) The campaign uses the hashtag  #donate_hope

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Electoral College Victory

Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate. 

 

Popular Vote Tally

The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

Williams at Wimbledon

Venus Williams - 5 titles (2000, 2001, 2005, 2007 and 2008)

Serena Williams - 7 titles (2002, 2003, 2009, 2010, 2012, 2015 and 2016)

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants

COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
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Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
Rating: 4/5
Gully Boy

Director: Zoya Akhtar
Producer: Excel Entertainment & Tiger Baby
Cast: Ranveer Singh, Alia Bhatt, Kalki Koechlin, Siddhant Chaturvedi​​​​​​​
Rating: 4/5 stars

Company%20Profile
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From Zero

Artist: Linkin Park

Label: Warner Records

Number of tracks: 11

Rating: 4/5

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Avengers 3: Infinity War: an American superhero film released in 2018 and based on the Marvel Comics story.  

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Director: Shashank Khaitan

Starring: Janhvi Kapoor, Ishaan Khattar, Ashutosh Rana

Stars: 3

Updated: April 21, 2023, 3:23 AM