A new initiative aims to promote the use of Arabic by youth on social media. Getty Images
A new initiative aims to promote the use of Arabic by youth on social media. Getty Images

New initiative will promote Arabic among UAE’s youth



Young Arabs think speaking English gives them bragging rights, but the declining use of their mother tongue is causing concern.

In response, the UAE Government is rolling out the Bil Arabi initiative on World Arabic Language Day, which the UN marks every December 18.

The initiative seeks to preserve the Arabic language and promote its use across social media channels.

It will include special courses taught in public schools, with an open invitation for private school pupils to attend. The initiative is a partnership between the state and the Sheikh Mohammed bin Rashid Knowledge Foundation.

Experts note that there are many factors driving the declining use of Arabic – globalisation, the digital revolution, outdated teaching methods, the influence of other languages, especially English, and the rapidly increasing use of Arabezi, which is the use of the Latin alphabet to spell Arabic words.

Some Arabic teachers and parents warn that Arab youths are suffering from culture shock to the extent that they brag about the use of languages other than their native tongue. The 2015 Arab Youth Survey found that more than a third of respondents used English more than Arabic in their daily lives. Yet, two thirds of them expressed concern at the declining use of Arabic.

Someone with coal-face experience of the phenomenon is Noor Hamdan, an Arabic teacher at an English private school in Sharjah.

“Pupils are preferring to speak and write in English,” Ms Hamdan said. “They think that by speaking English they can brag about their ability to use a foreign language.

“So many Arab students don’t prefer Arabic as a subject in schools. They even use Arabezi while texting. [This is] destroying their native language.”

The Bil Arabi initiative includes a year-long series of events and activities in the UAE and abroad, targeting students and the wider public. It is also being extended to Bahrain, Egypt, Kuwait and beyond the Middle East.

In a bid to reach the youth demographic, some of the programmes aim to promote the use of Arabic on Twitter, while booths in 20 shopping centres will also help raise awareness.

A special radio show is set to be broadcast on Al Oula radio station.

“The initiative reflects the UAE’s commitment to the Arabic language,” said Jamal bin Huwaireb, managing director of MBRF.

“There is no creativity without using the native tongue, which is central to individuals’ identity. Koreans and Japanese have made creative contributions using their language,” said Mr Bin Huwaireb.

He is also concerned that “nowadays, Arabic is not a scientific language.

“With these initiatives, the Arabic language will gradually regain its role to be a scientific language,” he said.

Jameela Al Muhairi, Minister of State for Public Education, said: “The Ministry of Education is committed to developing Arabic-language curricula to enrich students’ language skills. The Ministry has made key improvements to its courses, offering students new ways to interact using the Arabic language and improve their knowledge and skills.

“It’s vital to educate pupils and members of the public to use Arabic. We have launched Bil Arabi Club, which targets students in all public and private schools,” she said.

The goal is to get school students to reach a “90 per cent” level of Arabic proficiency.

“The initiative’s key [aim]is to improve reading skills among our children. Exams conducted to assist children’s abilities in Arabic showed that they have poor reading skills,” Mrs Al Muhairi said.

Workshops are also going to be held for adults, including foreigners.

Mrs Hamdan, who has been teaching Arabic for more than 10 years, said: “Over the past few years, I have seen that pupils’ writing and reading abilities in Arabic have declined. Arabic national students are abandoning their language.”

Maryam Nasser, an Emirati mother of three, said the main reason most kids don’t speak Arabic is the environment they are raised in.

“Most of the kids are raised by non-Arab nannies. That’s why Arabic is not the language they use at home. It can also be that the parents communicate in English,” she said.

“The parents in my opinion should start speaking to their kids and to each other in Arabic. With time, after one year for instance, the situation will definitely change and the kids’ Arabic will also [improve],” said Mrs Nasser, 37.

While it is important that children learn English, Mrs Nasser thinks parents should postpone this until they start school.

“It is a shame to see an Emirati kid who speaks broken Arabic,” she said.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.