Lulu's projects are being developed in New Cairo, 6th October City and El Obour. Bloomberg
Lulu's projects are being developed in New Cairo, 6th October City and El Obour. Bloomberg

From schools to hospitals, Kerala businessmen leave imprint on UAE



From supermarket magnates to industrialists who have built education conglomerates or established hospitals, some of the UAE’s biggest business names come from India’s Kerala state.

A large portion of the one million people from Kerala who work in the UAE are employed as nurses, drivers, technicians, electricians and accountants.

But there are also those who can be found in the self-made billionaires list and philanthropists who give back to the community by building local schools and clinics.

Yusuff Ali, managing director of the UAE-based Lulu Group left a village in Kerala for a job in his uncle’s distribution business in the 1970s. Described by Forbes as the Middle East’s retail king, his group owns close to 140 hypermarkets and supermarkets across the Middle East, Africa, India and the far East.

Handed the Queen’s Award last year for his contribution to international trade and employment generation in the UK, Mr Ali has diversified into hotel development and food processing.

Dr Azad Moopen, chairman of the DM Healthcare group, spearheads a healthcare chain that operates 18 hospitals, close to 100 clinics and more than 200 pharmacies in the Middle East and India.

A general physician who taught at a government medical college in Kerala, he moved to Dubai in 1987 to help an Indian doctor in an Ajman clinic.

Mr Moopen runs a foundation to help women and the elderly.

One of the most successful education entrepreneurs, Sunny Varkey, is the son of teachers who migrated to Dubai in 1959. Gems Education, of which Mr Varkey is founder, now runs more than 70 schools in 14 countries.

Mr Varkey’s group funds the training of thousands of teachers in programmes in Africa.

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Joy Alukkas’s father Varghese opened the family’s first jewellery showroom in Kerala in 1956. The younger Alukkas grew the business globally with a UAE showroom in 1987.  Joyalukkas is a household name in gold and diamond jewellery in the Middle East and India with more than 90 outlets.

Kerala has produced the most successful industrialists, said Sripriyaa Kumaria, director general of the India Trade and Exhibition centre.

“The Gulf was the most conducive environment for start-ups and saw the rise of entrepreneurs in the early 1980s from being just immigrants in the 1960s,” she said.

“Keralites being the most educated and skilled were an added asset and fuelled the chain reaction of SME growth and facilitated the growth of larger industries. Kerala migrants are no more takers but are givers in the UAE and back home.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.

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